Wikipedia:Articles for deletion/LightInTheBox

LightInTheBox

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Fails WP:ORGCRIT - no "significant coverage in multiple reliable secondary sources that are independent of the subject." Lexiconaut (talk) 21:39, 6 November 2025 (UTC)[reply]

Note: This discussion has been included in the list of Business-related deletion discussions. Lexiconaut (talk) 21:39, 6 November 2025 (UTC)[reply]
Delete. Note several editors of this article have been blocked for spam or undisclosed paid editing or vandalism. For example, Akshsyw8383, Chenge.0092, DarleneWu, Ottawahitech. --Yamla (talk) 21:45, 6 November 2025 (UTC)[reply]
Note: This discussion has been included in the list of Companies-related deletion discussions. CAPTAIN RAJU^(T) 22:00, 6 November 2025 (UTC)[reply]
Note: This discussion has been included in the list of Singapore-related deletion discussions. CAPTAIN RAJU^(T) 22:00, 6 November 2025 (UTC)[reply]
Note: This discussion has been included in the list of China-related deletion discussions. CAPTAIN RAJU^(T) 22:00, 6 November 2025 (UTC)[reply]
Note: This discussion has been included in the list of Internet-related deletion discussions. CAPTAIN RAJU^(T) 22:00, 6 November 2025 (UTC)[reply]
Note: This discussion has been included in the list of Websites-related deletion discussions. CAPTAIN RAJU^(T) 22:01, 6 November 2025 (UTC)[reply]

Delete per nom. References seem to suggest WP:MILL as they're mainly WP:ROUTINE coverage. SnowyRiver28 (talk) 22:46, 6 November 2025 (UTC)[reply]

Delete: As presented fails WP:NCORP with poor referencing. I am prepared to change my mind if WP:HEY is performed 🇵🇸‍🇺🇦 Fiddle^Timtrent Faddle^Talk to me 🇺🇦‍🇵🇸 23:08, 6 November 2025 (UTC)[reply]
Note: This discussion has been included in the list of Fashion-related deletion discussions. WCQuidditch ☎ ✎ 00:04, 7 November 2025 (UTC)[reply]

Keep per the significant coverage in multiple independent reliable sources.
1. Wang, Yuhang 王宇航 (2016-01-09). Guo, Yichen 郭一晨 (ed.). "兰亭集势前路微光：内部动乱对手挤压" [Light Fades on LightInTheBox's Path Ahead: Internal Turmoil and Rival Pressure]. 商界评论 [Business Review] (in Chinese). ISSN 1008-1313. Archived from the original on 2025-11-08. Retrieved 2025-11-08 – via Sina Corporation.
  The article notes: "然而，久违的好消息并不能扭转兰亭集势持续下滑的颓势，增长乏力、内部动乱、对手挤压……曾经的明星公司兰亭集势正陷入一场危机。成立于2007年3月的兰亭集势，是一个纯外语的跨境购物网站。其基本商业模型是：跨国B2C的商业模式，通过推广，用支付，用UPS和DHL发货，主要面对北美和欧洲市场。兰亭集势2013年成功登陆纽约交易所，号称“中国外贸电商第一股”，是国内众多跨境电商曾经艳羡的对象。短短两年，这家明星公司如何从跨境电商的王座滑落？"
  From Google Translate: "However, the long-awaited good news couldn't reverse LightInTheBox's continued decline. Sluggish growth, internal turmoil, and pressure from competitors... the once-star company LightInTheBox is facing a crisis. Founded in March 2007, LightInTheBox is a purely foreign-language cross-border shopping website. Its basic business model is a cross-border B2C business model, using promotion, payment methods, and UPS and DHL for shipping, primarily targeting the North American and European markets. LightInTheBox successfully listed on the New York Stock Exchange in 2013, hailed as "China's first foreign trade e-commerce stock," and was once the envy of many domestic cross-border e-commerce companies. How did this star company fall from its throne in cross-border e-commerce in just two years?"
2. Lowry, Susan; Kempton, Mitchell; Hammond, John B. (2014-09-01). "Spotlight on LightInTheBox". The International Technology Management Review. 4 (3). Atlantis Press: 133–141. doi:10.2991/itmr.2014.4.3.2. ISSN 2213-7149.
  The abstract notes: "In 2007, LightInTheBox.com opened an online shop selling predominantly customized event dresses made by suppliers offering value for money and true sizing. Its early success made expansion into other product offerings possible and today revenue is approximately US$292M. Can LITB sustain this growth? Where will this small medium enterprise in China be in 2020? Western society see expansion into China as a growth market however China is closing that market with its own businesses competing against the western companies. Who will succeed in this highly competitive market."
3. Su, Jia; Zha, Lijing; Zhang, Yan; Liu, Xuanchen; Liu, Shiduo (2022). "The Evaluation of Economic Management in the Field of Cross-border E-commerce". In Khan, Syed; Jhanjhi, Noor Zaman; Li, Hongbo (eds.). 2022 2nd International Conference on Management Science and Software Engineering (ICMSSE 2022). Vol. 12. Dordrecht: Atlantis Press. p. 656. doi:10.2991/978-94-6463-056-5_95. ISBN 978-94-6463-056-5. ISSN 2731-7900. Retrieved 2025-11-08 – via Google Books.
  The book notes: "In terms of profitability, LightInTheBox and Anker Innovations are strongly innovative ... The return on equity and gross profit margin on sales of LightInTheBox is remarkable, indicating that the enterprise has the best investment return. ... And the solvency of KJTONG, Tianze, Guangbo and LightInTheBox is at a medium level ... In terms of operating ability, LightInTheBox has the strongest operating ability. It not only has a good performance in profitability, but also shows a fast asset turnover speed and a high asset utilization ratio in operating ability. ... As for growth ability, ... Anker and LightInTheBox are intermediate ... What’s more, three companies, KJTONG, Guangbo and LightInTheBox, obtain the synthesis score also excellently, which indicates that the overall economic management of the market is relatively intense. However, the operating ability of these 7 enterprises is commonly low."
4. Yovanno, David A. (2022). The Partnership Economy: How Modern Businesses Find New Customers, Grow Revenue, and Deliver Exceptional Experiences. Hoboken, New Jersey: Wiley. pp. 98–99. ISBN 978-1-119-81970-7. Retrieved 2025-11-08 – via Google Books.
  The book notes: "LightInTheBox is a global online retail company that delivers products directly to consumers around the world. Founded in 2007, LightInTheBox offers customers a convenient way to shop for a wide selection of lifestyle products at attractive prices (Figure 7.2). The brand saw the value of influencers, but could only execute 10–20 placements a month given how time-consuming it was to find, recruit, negotiate, track, and aggregate them. It wanted to grow its program globally, but needed to do so in a scalable fashion. By using automation technology, LightInTheBox automated its recruiting, negotiation, tracking, and aggregation. That helped the brand build a program that generated more than 200 placements a month and leveraged influencer-generated assets across social media, email, and the website's product pages. As a result, Light-InTheBox saw better content, lower costs, and higher engagement. Conversion rates were up 15 percent on product pages enriched with influencers' content compared to the same product pages without enrichment."
5. Barris, Michael (2013-08-29). "LightInTheBox: suit "without merit"". China Daily. Archived from the original on 2025-11-08. Retrieved 2025-11-08.
  The article notes: "A class-action lawsuit alleging that online retailer LightInTheBox artificially inflated the value of its shares on the New York Stock Exchange before they plunged on a disappointing revenue outlook is "without merit," the company said, and it promised to "vigorously defend itself." ... The suit against LightInTheBox comes nearly three months after its initial public offering raised $79 million and ended a seven-month drought of new US stock-market listings by Chinese companies. ... At LightInTheBox's IPO, the first by a China-based company in the US since social-gaming operator YY Inc went public in November, Guo rang the NYSE closing bell."
6. Barris, Michael (2013-06-07). "LightInTheBox makes robust IPO". China Daily. Archived from the original on 2024-01-06. Retrieved 2025-11-08.
  The article notes: "Ending a seven-month drought of initial public offerings in the United States for Chinese companies, online retailer LightInTheBox made a solid public market debut Thursday in its first trading on the New York Stock Exchange. ... The IPO raised $79 million and marked the company's initial market value at $465 million. LightInTheBox sells inexpensive Chinese-made goods like fishing rods and wedding dresses to customers mostly in other countries, often with free shipping. ... Jim Fink, an analyst for Investing Daily, an online investment advice website, told China Daily recently that he expected investors to warm to the offering, particularly because LightInTheBox generates 85 percent of its revenue in North America and Europe, where accounting procedures are more likely to satisfy US regulators."
7. Huang, Bing 黄彬; Wang, Qin 王磬 (2016). "大型电子商务企业物流管理现状分析与对策——以兰亭集势公司为例认领" [Analysis and Countermeasures of Logistics Management in Large E-commerce Enterprises: A Case Study of LightInTheBox]. 技术与市场 [Technology and Market] (in Chinese). No. 11. pp. 150, 152. ISSN 1006-8554. Retrieved 2025-11-08 – via CQVIP.
  The abstract notes: "通过兰亭集势的采购物流,存储物流以及销售物流三个方面,对兰亭集势公司物流管理现状问题及解决对策进行了探讨。"
  From Google Translate: "This paper explores the current status, problems, and solutions of LightInTheBox's logistics management from three aspects: procurement logistics, storage logistics, and sales logistics."
8. Li, Bing 李冰; Gong, Yongqin 弓永钦 (2014). "跨境电子商务企业的战略成本分析——以兰亭集势公司为例" [An Analysis on the Strategic Cost of Cross-border E-commerce Enterprises——Take "Light In The box" as an Example]. 北京劳动保障职业学院学报 [Journal of Beijing Vocational College of Labour and Social Security] (in Chinese). No. 3. pp. 42–45. ISSN 1008-6684. Archived from the original on 2025-11-08. Retrieved 2025-11-08 – via CQVIP.
  The abstract notes: "跨境电子商务是国际贸易中的新形式。我国成功上市企业兰亭集势公司在其跨境电商运营过程中有许多经验值得借鉴分享。分析其战略定位和价值链,深入解析其结构性成本动因和执行性成本动因,兰亭集势取得成功的核心要素是领导团队的电商思维、系列战略思想及企业对战略成本的控制管理技术方法。"
  From the translation: "Cross-border e-commerce is a new form of international trade. "Light In The box", an enterprise that has successfully gone public in China, offers lessons worth considering in business operation of cross-border e-commerce. By analyzing its strategic orientation and value chain, exploring its structural cost and executive cost drivers, the keys to "Light In The box"＇s success could fall in its leader team's ecommerce thinking method, a series of strategic thoughts and the technical methods of controlling and managing the strategic cost."
There is sufficient coverage in reliable sources to allow LightInTheBox (simplified Chinese: 兰亭集势; traditional Chinese: 蘭亭集勢) to pass Wikipedia:Notability (organizations and companies)#Primary criteria, which requires "significant coverage in multiple reliable secondary sources that are independent of the subject".
Cunard (talk) 08:52, 8 November 2025 (UTC)[reply]

The policies say that articles containing flaws should not be deleted if they can be improved. Wikipedia:Deletion policy#Alternatives to deletion says, If editing can address all relevant reasons for deletion, this should be done rather than deleting the page. Wikipedia:Editing policy#Wikipedia is a work in progress: perfection is not required says, Perfection is not required: Wikipedia is a work in progress. Collaborative editing means that incomplete or poorly written first drafts can evolve over time into excellent articles. Even poor articles, if they can be improved, are welcome. Cunard (talk) 08:52, 8 November 2025 (UTC)[reply]