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Mornflake

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Mornflake (edit | talk | history | protect | delete | links | watch | logs | views) – (View log | edits since nomination)
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Delete – The article reads more like a promotional piece than an encyclopedic entry. It provides minimal historical or critical context and instead focuses on listing products in a commercial tone. The references cited are either passing mentions or are not independent and reliable secondary sources with significant coverage of the subject. There is no evidence that Mornflake has received substantial attention in independent publications to meet WP:GNG or WP:CORP. In its current form, the article fails to justify its inclusion on Wikipedia. Unless substantial independent sourcing is found, deletion is appropriate. — Preceding unsigned comment added by GlenluceRoadLoser (talk • contribs) 07:40, 25 May 2025 (UTC)[reply]

  • Keep per the significant coverage in multiple independent reliable sources.
    1. Norman, Paul (2016-08-12). "Mornflake Go! high protein porridge review". Cycling Weekly. Archived from the original on 2025-05-27. Retrieved 2025-05-27.

      The review notes: "The Mornflake Go! high protein porridge is aimed at the physically active who want to get a protein boost with their breakfast porridge. It’s made of oat flakes supplemented with 12% soya protein. This ups its protein content to 21% from around 12% for standard porridge oats. So when made up with milk a serving gives you 14 grams of protein along with 26g of carbs – almost as much as many recovery bars and around 30% of the reference protein intake for an average adult. Being made with soya protein, Go! Is suitable for vegetarians too."

    2. Howle, Nigel (2025-05-12). "Morning Foods: 350 years of a family food business". Cheshire Life. Newsquest. Archived from the original on 2025-05-27. Retrieved 2025-05-27.

      The article notes: "Morning Foods, best known by its brand name Mornflake, has been a part of the fabric of life in Cheshire since miller William Lea set up business in the village of Swettenham in the 17th century. ... Mornflake’s story is one of innovation and service. It has ridden a rollercoaster of breakfast food fads and trends and now stands strong as a great British brand exporting to 80 countries."

    3. Price, Richard; Saunders, Ethan (2025-02-10). "Cereal firm marks 350 years of making breakfasts". BBC. Archived from the original on 2025-05-27. Retrieved 2025-05-27.

      The article notes: "Breakfast cereal firm Mornflake is planning a range of initiatives to celebrate its 350th anniversary. The company, based in Crewe, Cheshire, is a family-run business dating back to 1675 and currently employing more than 300 people. ... The company was founded by William Lea, who began milling oats at Swettenham Mill, 10 miles away from its current headquarters, just nine years after the Great Fire of London. It is now run by John Lea, the fifteenth generation of his family to oversee the business."

    4. "Mornflake". CNBC. 2014-11-03. Archived from the original on 2025-05-27. Retrieved 2025-05-27.

      The article notes: "Since 1675, 15 generations have succeeded William Lea to grow this business from its humble milling roots in Cheshire, England, to today’s company, which was founded in the 1940s, employs 370 people and reported a turnover of £146 million in 2014. Mornflake produces a range of oat based products including muesli, granola and porridge, and exports all over the world."

    5. Gill, Oliver; Woolfson, Daniel; Boland, Hannah (2023-01-21). "Waitrose pulls Mornflake porridge from its shelves after 50 years". The Daily Telegraph. EBSCOhost 8Q3184878332. ProQuest 2767528704. Archived from the original on 2025-04-18. Retrieved 2025-05-27.

      The article notes: "Waitrose has withdrawn a porridge brand made by one of Britain's oldest companies, as the upmarket supermarket reduces the number of products on its shelves amid the cost of living crisis. ... Cheshire-based Mornflake was founded by Philip Lea and is still family-owned 15 generations later. It claims to be the country's fourth oldest company."

    6. Callan, Scott (2020-09-08). "Great British Inspiration Mornflake goes live on TV". Cheshire Independent. Archived from the original on 2025-05-27. Retrieved 2025-05-27.

      The article notes: "Millions of viewers are waking up to Mornflake as part of a national TV advertising campaign celebrating the food producer’s historic roots in Cheshire and expertise as millers. ITV adverts, running throughout September, feature three 20-second cinematic film clips telling the story of how the family firm, the fourth oldest in the country, grows and crafts oat-based cereal products loved by consumers worldwide."

    7. Clay, Xanthe (2023-01-28). "I tried 22 granolas to find the best value for money – here's my verdict". The Daily Telegraph. Archived from the original on 2024-06-21. Retrieved 2025-05-27.

      The article notes: "Contains lots of nice-looking things including raisins and pumpkin seeds but the few pale clumps there are aren’t crunchy; it’s more of a muesli texture. Not sweet, with a slightly bitter aftertaste."

    8. Hurley, Paul (2019). A-Z of Crewe: Places-People-History. Stroud: Amberley Publishing. ISBN 978-1-4456-9507-5. Retrieved 2025-05-27 – via Google Books.

      The book notes: "Here we have a company that has existed in Crewe for many years. In fact fourteen generations of the Lea family have been milling oats in Cheshire since 1675. Morning Foods is one of the oldest companies in Great Britain and is still in the same family. The current managing director is John Lea, and Mornflake is a subsidiary. The Mornflake brand was introduced by the Lea family in 1942 during the dark days of the Second World War. Now grain from all over the UK is used in their products, and they are, as well as in the UK, exported across the world."

    There is sufficient coverage in reliable sources to allow Mornflake to pass Wikipedia:Notability (organizations and companies)#Primary criteria, which requires "significant coverage in multiple reliable secondary sources that are independent of the subject".

    Cunard (talk) 07:53, 27 May 2025 (UTC)[reply]

Delete – While Mornflake may be a long-standing brand, the article does not meet the threshold of notability as defined by Wikipedia's notability guidelines for organizations. The argument to "keep" relies on sources that, when examined, fail to demonstrate significant independent coverage beyond passing mentions, routine business reporting, or product reviews. Let's review the sources cited in the "keep" rationale:
Cycling Weekly (2016) – This is a product review of "Mornflake Go!," not in-depth reporting about the company. Reviews of individual consumer products do not establish notability for the brand as a whole. See WP:ROUTINE and WP:NOTCATALOG.
Cheshire Life (2025) – A regional lifestyle piece focused on a company anniversary. While it adds local historical color, this type of coverage is largely promotional and lacks the depth and independence required by WP:SIGCOV.
BBC (2025) – A short, routine write-up about the company marking 350 years. While the BBC is a reliable source, the article does not offer deep critical analysis or sustained coverage beyond the milestone event. It's closer to a press release in tone.
CNBC (2014) – This article contradicts other sources on the company’s founding date and again repeats uncritical corporate claims. It does not provide the kind of analytical depth or independent investigation that demonstrates notability.
Daily Telegraph (2023) – The article discusses Waitrose delisting Mornflake among other brands as part of a broader strategy. Mornflake is mentioned, but the focus is on Waitrose. This is a passing mention at best, per WP:TRIVIAL.
Cheshire Independent (2020) – Merely notes a paid television advertisement campaign. Coverage of paid media buys does not confer notability, as it can be purchased by any entity with a marketing budget. See WP:NOTPROMO.
Daily Telegraph (2023) – Another product review, this time of granola. Reviews, especially when the product is not the main focus, are insufficient to establish notability.
A-Z of Crewe (2019) – A local-interest book with very limited distribution and factual inconsistencies (such as conflicting founding dates) further weakens the case.
Moreover, the article contains a list of products, which reads like a brand catalogue, violating WP:NOTDIR and suggesting a lack of encyclopedic tone. The presence of a family-run business, longevity, and a presence in local or trade publications do not alone meet the standard for inclusion in Wikipedia.
In conclusion, the Mornflake article lacks significant and independent coverage that goes beyond routine mentions, press-like features, or product reviews.
It fails to meet the criteria at WP:GNG and WP:CORP. Recommend deletion. GlenluceRoadLoser (talk) 22:14, 27 May 2025 (UTC)[reply]
Striking duplicate vote from the editor who nominated the article for deletion. The account was created on 18 May 2025, one week before nominating the article for deletion.

This article is about a brand. Product reviews about that brand contribute to notability. The sources provide significant coverage about the brand, the eponymous company, its history and how it is Britain's fourth oldest company. Cunard (talk) 09:31, 1 June 2025 (UTC)[reply]

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