Draft:Simple Modern
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Submission declined on 10 June 2025 by BuySomeApples (talk).
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Comment: rather promotional for example we have no interest in a "Mission and Values" section Theroadislong (talk) 15:20, 17 June 2025 (UTC)
Simple Modern
[edit]Simple Modern is a privately held American company that designs and manufactures insulated drinkware and related accessories. It was founded in 2015 and is headquartered in Moore, Oklahoma. The company distributes its products through e-commerce and national retailers.
History
[edit]Simple Modern was founded in 2015 by Mike Beckham, Bryan Porter, and Micah Ames. The company launched with an Amazon-first strategy before expanding into national retailers including Target, Walmart, and Costco.[1]
According to e-commerce analytics firm TripleWhale, Simple Modern surpassed $100 million in annual revenue by 2021.[2] In a 2023 interview on The Fort Podcast, Beckham discussed the company’s founding, growth strategy, and transition to employee ownership.[3]
In its first year, Simple Modern secured a licensing agreement with the University of Oklahoma and generated approximately $8 million in sales through a Sam’s Club trial.[4]
In 2022, the company opened a 175,000-square-foot manufacturing and distribution facility in Oklahoma City.[5] By 2024, it had adopted an Employee Stock Ownership Plan and reported $200 million in annual revenue.[6]
Leadership and Strategy
[edit]In a 2021 feature by The Wall Street Journal on reusable steel drinkware, Beckham described the distinctive sound Simple Modern bottles make when dropped and discussed the company’s growth during supply chain disruptions.[7]
Distribution and Retail
[edit]Simple Modern sells its products online and through retail partners. In 2024, it partnered with Braum’s for a limited-edition tumbler and expanded to more than 5,700 Walgreens locations.[8] In 2025, the company entered Hobby Lobby stores nationwide.[9]
Licensing
[edit]The company holds licensing agreements with more than 100 U.S. colleges and universities, as well as Universal Products & Experiences for franchises such as Despicable Me and Jurassic World.[10]
In 2024, Good Morning America featured Simple Modern’s collegiate tumblers in a segment on football-related merchandise.[11]
Reception
[edit]Simple Modern products have been reviewed by multiple independent media outlets:
- The New York Times Wirecutter named the 24-ounce Classic Tumbler the “best tumbler overall.”[12]
- Serious Eats highlighted the 40-ounce Trek Tumbler for its insulation and leak resistance.[13]
- Bon Appétit and The New York Post included the Trek Tumbler in roundups of Stanley-style drinkware alternatives.[14][15]
- SFGATE and EatingWell noted the Trek Tumbler’s insulation and affordability.[16][17]
Philanthropy
[edit]The company has supported nonprofit organizations across the U.S. By 2022, it had donated $1.5 million in cash and $1 million in product donations.[18]
In 2023, it donated 14,500 reusable bottles to Oklahoma City Public Schools.[19]
The “Stock Your School” program expanded in 2024 with donations to schools in multiple states.[20]
In 2025, Simple Modern sponsored a national giveaway for nurses that included a Caribbean cruise.[21]
References
[edit]- ^ "Simple Modern Expanding in Oklahoma City". 11 April 2022. Retrieved 16 June 2025.
- ^ "How Simple Modern Built a Nine-Figure Brand on Amazon". TripleWhale. 8 August 2023. Retrieved 16 June 2025.
- ^ "Mike Beckham – Building Simple Modern to Nine Figures". The Fort Podcast (Podcast). 25 May 2023. Retrieved 16 June 2025.
- ^ "Mike Beckham's Entrepreneurial Journey". Sooner Magazine. March 2023. Retrieved 16 June 2025.
- ^ "OK: Drinkware Company Simple Modern Expands, Adds 175,000-Sq.-Ft. Manufacturing Facility". Retrieved 16 June 2025.
- ^ "OKC-based Simple Modern becomes employee-owned". 6 December 2023. Retrieved 16 June 2025.
- ^ "What Exploded? Oh, You Just Dropped Your Steel Water Bottle". The Wall Street Journal. 29 November 2021. Retrieved 16 June 2025.
- ^ "Simple Modern and Braum's team up for exclusive tumblers". Retrieved 16 June 2025.
- ^ "Simple Modern Expands to Hobby Lobby Stores Across the U.S." Retrieved 16 June 2025.
- ^ "Simple Modern Expands to Hobby Lobby Stores Across the U.S." Retrieved 16 June 2025.
- ^ "Football game day essentials". Retrieved 16 June 2025.
- ^ "The Best Travel Mug". The New York Times. 21 February 2025. Retrieved 16 June 2025.
- ^ "Leakproof and Lovely: We Tested 12 Water Bottles to Find the Best Ones". Retrieved 16 June 2025.
- ^ "I Tried a Bunch of Stanley Cup Lookalikes so You Don't Have to". 6 August 2024. Retrieved 16 June 2025.
- ^ "Best Stanley Cup alternatives to get the viral tumbler for less". 11 November 2024. Retrieved 16 June 2025.
- ^ Mallon, Bridget. "Simple Modern Trek Tumbler review". SFGATE. Retrieved 16 June 2025.
- ^ "Should You Worry About Lead in Your Tumbler? Here's What to Know". Retrieved 16 June 2025.
- ^ "Drinkware company Simple Modern expanding in OKC". 11 April 2022. Retrieved 16 June 2025.
- ^ "Simple Modern donates 14,500 reusable water bottles". KOKH FOX25. 6 September 2023. Retrieved 16 June 2025.
- ^ "The Porch visits Midwest City school". News 9. 15 March 2025. Retrieved 16 June 2025.
- ^ "Eau Claire registered nurse wins cruise". WEAU News. 16 May 2025. Retrieved 16 June 2025.
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