Draft:Fello
Submission declined on 29 October 2025 by Somepinkdude (talk).
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Fello (software)
[edit]Fello is an American software company that develops a data and marketing platform for professionals in the real estate and mortgage industries. The company was founded in 2021 and is based in Cleveland, Ohio.
History
[edit]The company was established in March 2021 by co-founders Ryan Young, Stephen London, Tom Schrader, and Suman Varanasi. It initially operated as an "iBuyer" company named FlashHouse. In June 2022, the company changed its name to Fello[1] and shifted its business model to focus on providing software for real estate agents. To support this transition, it announced it had raised $25 million in a funding round that included investment from Javelin Venture Partners.[2]
In 2024, the company expanded its services to include the mortgage industry, incorporating AI-powered features into its platform.[3]
Software
[edit]Fello provides a software as a service (SaaS) product that integrates with third-party customer relationship management (CRM) systems. Independent tech reviews from the publication Inman have described the platform's evolution. In late 2022, it was analyzed as a "hybrid iBuyer" tool that helped agents engage potential home sellers.[4] A subsequent review in 2023 focused on its function as a tool for winning seller leads by enriching an agent's existing contact database to identify and market to likely sellers.[5]
Industry Recognition
[edit]Inc. magazine ranked Fello at #23 on its 2025 Inc. 5000 list of the fastest-growing private companies in the United States. The company was also a finalist for an Inman Innovator Award in 2024[6] and was named a HousingWire Tech100 honoree in 2025.[7]
See Also
[edit]References
[edit]- ^ "Instant home buyer Fello (formerly FlashHouse) raises $25M for nationwide expansion". Cleveland Business Journal. 2022-06-28. Retrieved 2025-10-08.
- ^ Bullard, Stan (2022-06-28). "With a name and strategy change, local iBuyer company Fello lands $25 million". Crain's Cleveland Business. Retrieved 2025-10-08.
- ^ Studio, HW Media Content. "Fello's next big move: Bringing AI-powered human touch to the mortgage industry". HousingWire. Retrieved 2025-10-08.
- ^ "Fello is part-iBuyer, part lead generator". Inman. Retrieved 2025-10-08.
- ^ "Fello 3.0 revives dormant CRMs: Tech Review Update". Inman. Retrieved 2025-10-08.
- ^ Dellapi, Ashleigh (2024-07-08). "What Moves Her – Recognized as 2024 Inman Innovator Award Finalist". What Moves Her. Retrieved 2025-10-08.
- ^ "HousingWire Announces the 2025 Tech100 | Press Releases | Loan Vision". www.loanvision.com. Retrieved 2025-10-08.
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