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DigiPHY

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DigiPHY is a mixed reality system designed for application in automotive design and evaluation. Developed by Granstudio, the system combines physical structures with digital simulations within an extended reality (XR) environment. Its primary use is in assessing design aspects such as ergonomics, user interfaces (UI), user experience (UX), and dynamic performance benchmarks, with the aim of supporting iterative development and reducing reliance on physical prototypes[1].

Core Functionalities

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DigiPHY is a mixed reality seating buck designed to assist in vehicle layout design and development by enabling real-time testing and immersive simulation of automotive exteriors, interiors, and Human-Machine Interaction. The system combines a modifiable physical structure with VR tools to support assessments of spatial configuration and human interaction in design contexts.

Among its key functionalities:

  • Modular Mixed Reality Buck: The structure can be dynamically adjusted to represent different vehicle geometries, allowing quick testing of seating positions, ingress/egress, and user interface placement.[2]
  • XR Environment Synchronization: The system integrates extended reality (XR) visuals with real-world components to assess visibility, spatial relations, and user perception in real time.[3]
  • Collaborative and Iterative Workflow: DigiPHY supports collaborative review by designers, engineers, and researchers, enabling immediate feedback during development cycles.[1]

Industry Adoption

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DigiPHY has been adopted in both professional and academic contexts. In 2024, the system was integrated into the design workflow of Lynk & Co Design[4], where it is used to support ergonomic evaluations and interior development. In the same year, the Institute for Engineering Design and Industrial Design (IKTD) at the University of Stuttgart introduced DigiPHY for research and educational purposes[5].

References

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  1. ^ a b "Digiphy | Henry van de Velde Awards". henryvandevelde.be. Retrieved 2025-05-27.
  2. ^ "Digiphy | Henry van de Velde Awards". henryvandevelde.be. Retrieved 2025-05-27.
  3. ^ "Digiphy - Easy as a Kiss - Circolo del Design". ht.circolodeldesign.it (in Italian). Retrieved 2025-05-27.
  4. ^ A&D (2023-11-16). "LYNK & CO ACQUISTA DIGIPHY, IL SISTEMA DIGITALE PROGETTATO DA GRANSTUDIO". Auto&Design (in Italian). Retrieved 2025-05-27.
  5. ^ "IKTD press release". Granstudio. Retrieved 2025-05-27.