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Branded Hospitality (also known as Branded) is a United States–based investment and advisory firm focused on technology and innovation within the hospitality and restaurant industries. The firm provides capital and advisory services to early- and growth-stage companies operating in restaurant technology, foodservice innovation, and hospitality infrastructure. Branded Hospitality is headquartered in New York City.[1]
History
[edit]Branded Hospitality was founded in 2018 by Michael Schatzberg and Jimmy Frischling. The firm was established to connect hospitality operators, technology providers, and investors, with a focus on supporting emerging companies serving the restaurant and foodservice sectors.[2]
Founders
[edit]Michael Schatzberg is a restaurant operator and investor with experience in food and beverage concepts and hospitality technology. He has been cited in industry publications for his involvement in restaurant operations and technology adoption within the sector.[3]
Jimmy Frischling is an investor and former financial services executive with experience in capital markets and private equity. Prior to co-founding Branded Hospitality Ventures, he held leadership roles in financial and advisory firms.[4]
Investments and Activities
[edit]Branded Hospitality has been cited in industry coverage for expanding its portfolio and supporting technology companies addressing restaurant and hospitality challenges. In 2021, it added technology companies such as Picnic, GoTab, and Dispatch Goods to its portfolio, marking an expansion into robotics, sustainability, and mobile ordering and payment solutions.[5]
In 2025, independent industry reporting noted Branded Hospitality's involvement as an investment partner in a Series A round for Vistify Inc., a company developing digital menu technology for quick-service restaurants, in collaboration with multi-brand operator Craveworthy Brands.[6][7]
Hospitality Technology has also reported on the partnership emphasizing the firm's role in backing digital menu and restaurant intelligence technology in the broader QSR environment.[8]
Media and content
[edit]Branded Hospitality operates hospitality-focused media content, including Hospitality Hangout, a podcast featuring interviews with restaurant and hospitality industry professionals, and The Hospitality Headline, a newsletter covering trends and developments within the sector.
Industry involvement
[edit]The firm participates in hospitality and restaurant industry conferences and events, where it engages with restaurant operators, technology companies, and investors.
References
[edit]- ^ "Branded Hospitality: Where Strategy Meets Shtick". Entrepreneur.
- ^ "Branded Hospitality Ventures connects tech and operators". HospitalityNet.
- ^ "The evolution of restaurant technology". Total Food Service.
- ^ "Meet Jimmy Frischling, Managing Partner at Branded Hospitality Ventures". Vator.
- ^ "Branded Strategic Hospitality Adds New Technology Companies to Portfolio". QSR Magazine.
- ^ "Craveworthy Brands invests in digital menu board developer Vistify". Restaurant Business Online.
- ^ "Craveworthy Brands and Branded Hospitality Invest in Vistify". QSR Magazine.
- ^ "Craveworthy Brands, Branded Hospitality Invest in Digital Menu Tech". Hospitality Technology.
