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Context Culture on Online Media

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Computer-mediated Negotiations

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Communications tools, such as punctuation marks and emojis, are greatly used by high-context users than low-context users. The tools are used to establish context by adding additional information as personal and social cues are not as presentable as they are in face-to-face negotiations.

References

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  • Koeszegi, Sabine, et al. “National Cultural Differences in the Use and Perception of Internet-Based NSS: Does High or Low Context Matter?” International Negotiation, vol. 9, no. 1, Jan. 2004, pp. 79–109. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&AuthType=ip,shib&db=a9h&AN=13605540&site=ehost-live.