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Rion Westfall
Born
United States
NationalityAmerican
Occupation(s)Chief Revenue Officer, Business Development Specialist, Mechanical Engineer, Entrepreneur
Known forFounder of Own Your Revenue and 537 Business Development (537BD)
Website537bd.com

Rion Westfall is an American business development strategist, certified Chief Revenue Officer, mechanical engineer, and entrepreneur. He is the founder of 537 Business Development (537BD) and creator of the Own Your Revenue process — a proprietary business framework designed to help small-to-medium-sized businesses (SMBs) identify revenue patterns and achieve scalable, predictable growth.

Westfall’s consulting approach combines engineering discipline with leadership and strategic design, assisting SMBs in transitioning from reactive operations to deliberate, measurable scaling models.

Early life and education

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Westfall grew up in a family of business operators and tradespeople, gaining early exposure to the fundamentals of operations, labor, and leadership. His grandfather owned a logging company, while his father ran a trucking and heavy equipment contracting business — experiences that influenced Westfall’s later focus on process-driven revenue systems.[1]

He earned a degree in mechanical engineering, providing the analytical and systems-thinking foundation that later shaped his business development work.[1]

Career

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Early ventures

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Westfall has founded and operated nine businesses, spanning solo enterprises, family-owned ventures, and private equity-backed companies. His work has taken him to over 15 countries, including project and development work with the United States Department of Defense.[2]

His diverse professional experience covers mechanical systems, operational development, business strategy, and process optimization.

537 Business Development (537BD)

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In 2024, Westfall founded 537 Business Development, a consulting and training company that delivers growth frameworks for SMBs. The company’s flagship offering, the Own Your Revenue program, introduces business owners to structured revenue pattern analysis and internal operational alignment.[1]

Through workshops, audits, and a 6-month premium program, 537BD helps businesses map and manage their growth drivers while fostering leadership accountability and clarity.[1]

Own Your Revenue framework

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The Own Your Revenue framework is built around Westfall’s proprietary model known as PEPSLIM, an acronym for People, Equipment, Process, Strategy, Leadership, Inventory, and Money. Each element represents a “driver of growth” used to identify, balance, and scale revenue patterns within a business system.[1]

Westfall describes the framework as a "process innovation model" — one that helps organizations move beyond inconsistent growth by embedding operational predictability.

Public engagement and media

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Westfall has appeared on multiple business and leadership podcasts, including:

  • BizBlend Podcast: "Scaling Smarter — Discover Revenue Patterns with Rion Westfall"[3]
  • Famous Interviews with Joe Dimino: "Global Entrepreneur & Visionary Business Builder Rion Westfall"[2]

In these appearances, he discusses growth pattern recognition, leadership discipline, and process design for scaling businesses between $1 million and $75 million in annual revenue.

Philosophy and approach

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Westfall’s consulting philosophy emphasizes pattern discovery over reactionary growth. He encourages business owners to "hunt for revenue patterns before chasing opportunity," focusing on measurable process alignment and leadership accountability.[1]

His work integrates operational systems thinking, revenue architecture, and human capital optimization to improve long-term business scalability.

Personal life

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Westfall is married and a father of four children. He resides in the United States, where he participates in community initiatives and youth sports programs. His faith and family are central motivations in his personal and professional life.[1]

See also

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References

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  1. ^ a b c d e f g "About Rion Westfall". 537 Business Development. Retrieved 14 October 2025.
  2. ^ a b "Global Entrepreneur & Visionary Business Builder Rion Westfall". Famous Interviews with Joe Dimino. Amazon Podcasts. Retrieved 14 October 2025.
  3. ^ "Scaling Smarter: Discover Revenue Patterns with Rion Westfall". BizBlend Podcast. Retrieved 14 October 2025.
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