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Favourit Global Pty Ltd is an Australian technology company that offers web, mobile and tablet applications for the global online betting and gaming industry. The company is located in Melbourne, Australia and is privately owned, founded in 2012.

Favourit.com is one of the first truly "social" betting and gaming platforms. It allows customers with accounts from leading betting operators to connect their account and access a social community to share and access the "wisdom of the crowd". Favourit has developed a unique betting sentiment measurement index, TIPTRACKER, that offers users a way to see the betting behaviour of users around the globe. Favourit's TIPTRACKER content has been featured in a number of leading sports and entertainment portals including the Bleacher Report.[1]

The company has won prestigious industry awards including EGR Magazine's "Best innovation in sports betting software" award for 2013. [2]

In June 2012, Favourit launched a partnership with a leading Australian market leading betting operator Sportsbet.com.au (owned by parent company Paddy Power). In December 2012, a further partnership was launched with Luxbet (backed by TABCorp). In March 2013 Favourit launched a further global partnership with Ladbrokes.

Press & News

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Favourit has been featured in a number of leading international news portals including the Wall Street Journal[3], Fast Company [4] and NineMSN.[5]

Favourit's products and services

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Sports betting accounts

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Favourit allows customers with accounts from leading bookmakers including Sportsbet.com.au, Luxbet, Paddy Power & Ladbrokes to use their accounts via the Favourit social betting app. Users can place bets via the online website, mobile or tablet apps.

Mobile betting apps

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Favourit offers applications for the web Favourit, mobile (iOS, HTML and Android smartphones) as well as for tablet (iOS). These apps are free to download from the relevant stores. The mobile apps provide users a way to follow a huge range of sports live around the world.

Betting products

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Favourit offers users the ability to bet on sport with free virtual currency or real money via it's regulated betting partners. Users can bet on sports including the NBA, NFL, Champions League football, English Premier League football, tennis, AFL and NRL. Users can also bet on unique novelty events such as politics, entertainment and horse racing.

References

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  1. ^ "FA Cup Semifinal Infographic". Favourit. 12 April 2013. Retrieved 17 January 2014.
  2. ^ "EGR Magazine B2B Awards". EGR Magazine. 6 June 2013. Retrieved 17 January 2014.
  3. ^ "Sports betting startup Favourit seeks $5.4M". Wall Street Journal. 11 April 2013. Retrieved 16 January 2014.
  4. ^ "Favourit releases iOS mobile betting app". Fast Company. 3 April 2013. Retrieved 15 January 2014.
  5. ^ "Two brothers gamble on social media with Favourit". NineMSN. 8 April 2013. Retrieved 15 January 2014.
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Category:Gambling companies of Australia Category:Gambling websites Category:Australian websites