User:Perlgavriel/sandbox

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Wizit is a product decision engine that utilizes web-based quizzes to help consumers decide which products to buy. The quiz questions are based on contextual information regarding how the consumer will actually use the product, rather than standard technical specifications. Based on the answers and a complex algorithm, Wizit then recommends the product which best suits the consumer’s needs.

The site was founded in May 2014 by an Oxford University M.B.A. student named Eytan Lerba, along with Israeli developers Gavriel Perl and Nadav Gros.

- - We need to link to the Huff Po article in the last paragraph