User:Natvbasics/sandbox
Nat’v Basics
[edit]Nat’v Basics is an Australian sustainable women’s underwear and loungewear brand founded in 2019 by entrepreneur Sandy Ronalds. The company is known for its focus on comfort, sustainable materials, and ethical manufacturing practices.[1]
History
[edit]Sandy Ronalds launched Nat’v Basics in October 2019 from her home on the Gold Coast. She invested approximately AUD 20,000 of her own savings to start the company, aiming to provide environmentally responsible everyday underwear.[1]
In its first year, the company sold approximately 600,000 units. Within three years, it had generated over USD 8 million in revenue.[2]
Products and sustainability
[edit]Nat’v Basics produces a range of underwear, bralettes, bodysuits, and period-proof garments made from Lenzing Modal and recycled polyamide. The company uses plastic-free packaging and carbon-neutral delivery services, and sources production through BSCI-certified suppliers.[3]
The brand has been rated “Good” by independent sustainability platforms including Good On You[4] and Sustainable Review.[5]
Media and recognition
[edit]In 2023, Nat’v Basics was shortlisted in two categories of the Clean & Conscious Awards, including Best Basics and Best Underwear.[6]
The company has been featured in national publications such as 9Honey and 7NEWS for its sustainable business model and rapid growth.[1][7]
Business practices
[edit]Ronalds has stated that Nat’v Basics seeks to balance sustainability and profitability by focusing on transparent sourcing, reinvestment, and scalable influencer-driven marketing.[2]
References
[edit]- ^ a b c "The Gold Coast mum who launched a multimillion-dollar underwear brand from her bedroom". 9Honey. 2024-04-10.
- ^ a b "Building a cult-favorite to $8M in 3 years with NAT'V Basics". Female Startup Club (Podcast). 2024-03-05.
- ^ "Aussie mum behind sustainable undies brand worth millions". 7NEWS. 2024-05-12.
- ^ "Nat'v Basics Rating". Good On You. Retrieved 2025-07-16.
- ^ "Brand Review: Nat'v Basics". Sustainable Review. 2024-03-01.
- ^ "These Aussie undies are being praised for their clean credentials". SmartCompany. 2023-10-19.
- ^ "How Nat'v Basics became a cult favorite". SmartCompany. 2023-10-19.