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From Wikipedia, the free encyclopedia

Global Intuition

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Global Intuition is a contemporary fashion brand founded by Chinese-Italian multimedia artist and entrepreneur Yi Zhou. The label is known for its minimalist, eco-conscious approach to design and its integration of global cultural themes. Established as part of Zhou's broader creative ventures, Global Intuition reflects her interest in sustainable luxury and artistic expression.

Overview

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The brand emphasizes clean lines, premium materials, and ethical production practices, positioning itself within the luxury minimalist fashion space. Global Intuition’s collections aim to appeal to a global audience, offering garments that blend style with cultural relevance and social consciousness.

Creative Direction

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Yi Zhou, the founder and creative director, envisioned the brand as an extension of her multimedia art and storytelling practice. Her artistic vision is deeply embedded in the brand’s aesthetic, which often incorporates narrative elements drawn from her international background and creative experiences.

Launch and Collaborations

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Global Intuition made its retail debut at the iconic Fred Segal store in Los Angeles, with a launch event that highlighted the brand’s mission and creative philosophy. The collaboration with Fred Segal was covered by various fashion and lifestyle media outlets, underscoring the brand’s commitment to blending art with wearable design.

Sustainability

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Sustainability is a core pillar of Global Intuition. The brand prioritizes eco-friendly materials and ethical sourcing, aiming to reduce its environmental footprint while maintaining high standards of quality and craftsmanship.

Public Engagement

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In addition to its clothing collections, Global Intuition engages with the fashion community through global collaborations, pop-up events, and social campaigns promoting conscious consumerism. The brand positions itself as more than a fashion label—it advocates for an "intuitive lifestyle" that merges aesthetic refinement with environmental awareness.

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