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Mattstravaganza was a multi-event, lake-side birthday festival conceived and organized by Mattia “M Vizzo” Varriale and scheduled around late August near Lake Neufeld (close to Vienna, Austria). Designed as a playful blend of beach-day hangouts, live music, and late-night parties, the event spans several days and venues, including a warm-up gathering in Vienna and a main program at the lake. The inaugural edition was planned for 2025 and featured live bands, DJs, a contributor playlist for guest requests, and a distinctive analog-meets-digital aesthetic (e.g., QR-code RSVPs and single-use camera drops).

Mattstravaganza
StatusActive
GenrePrivate multi-event birthday festival
DateLate August (around 26 August)
LocationsLake Neufeld (near Vienna), Austria
Years active2025–present
FounderMattia “M Vizzo” Varriale

Overview

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Mattstravaganza was a curated, invitation-only festival centered on a weekend of music and social events by the lake. The concept emphasizes low-pressure daytime activities (swimming, sun, games) and high-energy evening programs (live bands and DJ performances), tied together by tongue-in-cheek branding and highly coordinated guest communications. The event’s name reflects both the celebratory nature of the host’s birthday and the amplified, festival-style production applied to an otherwise private gathering.

History

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The festival was developed in the lead-up to late August 2025 as an expanded take on the host’s annual birthday celebrations. Production planning introduced several elements typical of public festivals—artist bookings, venue zoning, printed schedules, and thematic lounges—while maintaining the intimate, friends-and-family scale of a private event.

Format and programming

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The program unfolded over multiple days:

Warm-up (Vienna): A calm pre-party at Kleinod am Ring the evening before the main lake program, positioned as a soft landing and meet-and-greet.

Main lake days (Lake Neufeld): Beach-day activities and games, transitioning into evening and late-night performances.

Music

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The music program mixes live band sets and DJ performances with a participatory, guest-driven element:

Live acts and DJs. Bookings include local favorites and friends of the host (e.g., the band Zug nach Wien, Kunstgarter; DJ appearances including Udo with his Ape and DJ ROIBO).

Contributor playlist. Guests propose tracks in advance to inform band/DJ selections and to keep the dance floor inclusive and varied.

Activities and features

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Lake-day setup. Informal sports and water activities; guests are encouraged to bring beachwear and any favorite games.

Themed lounges. Areas such as a Schlumberger lounge for bubbly-forward toasts and photo moments.

Analog fun. Single-use Kodak cameras are distributed to capture candid moments, later developed and shared as part of the event’s visual memory.

Venues

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Kleinod am Ring (Vienna): Venue for the warm-up night, chosen for its central location and cocktail culture.

Lake Neufeld (main site): Outdoor/indoor party flow with a beach-to-dance-floor progression, weather-contingency spaces, and nearby lodging options arranged for guests.

Organization and logistics

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Mattstravaganza was coordinated by a small production team led by the host, combining professional event practices with volunteer support from friends.

RSVP and access. Guests receive digital invitations and a QR-coded RSVP form for headcount, dietary notes, and transport coordination.

Guest communications. Information is segmented across dedicated group channels to reduce noise and keep updates clear:

Announcements – broadcast-only updates from the host

Info – practical details from the host and MCs

Admins – operations chat for organizers

Carpool – ride offers/needs (when, where, who)

Wild West – open chat for photos, hype, and banter

Lodging and transport. Hotel blocks and carpooling are coordinated through the chats; late-night returns are planned around drivers and ride-shares.

Production notes. A printed, A4, one-page room-drop schedule is provided at hotels; light effects and special moments (e.g., fog machine cues) are scheduled within local safety guidelines and power constraints.

Branding and communications

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The festival identity draws on the host’s country-pop persona M Vizzo and blends a “party on the lake” vibe with wink-and-nod corporate polish. Visuals include:

Graphic assets. Spotify-style banners, album-art-inspired posters, and playful merchandise (e.g., branded lighters and business cards).

Tone and copy. Communications balance practical detail with humor, emphasizing openness (“wear what you want”) and inclusive dance-floor culture.

Food and beverage

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A signature Tequila Soda Lime served as the official house drink, alongside sparkling wine service in the Schlumberger lounge and a rotating selection of spritzers and non-alcoholic options. Hydration stations and snacks support long beach days and late-night dancing.

Safety, accessibility, and sustainability

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Organizers incorporate:

Safety and access. Clear wayfinding; fallback indoor areas; guidance for water safety; and consideration for guests’ mobility needs.

Neighborly conduct. Quiet-hours etiquette and waste-sorting to minimize impact on local communities around the lake.

Power and equipment. Responsible use of portable power for lights/fog, with adherence to device ratings and ventilation requirements.

Reception and cultural impact

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As a friends-and-family event with festival-style production values, Mattstravaganza is positioned as a hybrid of private celebration and boutique micro-festival. Its emphasis on collaborative setlists, candid photography, and structured yet playful communications has been cited by attendees as part of its charm and replicability for future editions.

See also

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Birthday celebration

House party

Music festival

Vienna; Lower Austria/Burgenland (regional context)

Notes

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This article describes a private, invitation-only event. Specific schedules, guest lists, and addresses are intentionally omitted.

References

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Planning documents and guest communications (2025).

Event materials shared with invitees (2025).

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