User:Mentchoukov
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About me
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Nikolai Mentchoukov has been widely acclaimed as one of the leading experts worldwide in the fields of rich media content and creation of new advertising and marketing models. He brought to the market rare combination of creative talent and innovative mind in technology.
He is the creator of the first Webmercial (Web commercial) and developer of Rich Media File Optimization Technique, which in 1999 allowed for instant streaming of rich media with no download time, even over slow modems. Nikolai has broken new ground in advertising with his “Dancing Cola Can” (1999) and the first “Web Illusion” for David Copperfield (2001), the Integral Spot™, database driven creative that works across different media (2001), content and e-mail marketing management systems, Interstitial distribution system and display advertising servers, dynamic ad assembly, dispatching, tracking and reporting systems and video-advertising platforms.
Nikolai Mentchoukov received numerous International awards in recognition of the best and most creative web designers and inventors worldwide, and was elected member of the panel of evaluators to judge for International Web Page Award in San Francisco and New York Festival. In addition, he has been finalist in several other competitions and admitted as a participant to the International Awards and Festivals in America, Australia, Canada, England, Ireland, France, Russia and Czechoslovakia.
Nikolai’s design credits include, Dupont, General Electric, Finnair, Embassy Suites, Hyatt, Thompson Scientific, Assignment America and many other recognized brands...
Nikolai continues to push the envelope by continually inventing and developing new technologically advanced products.
His developments have enabled these products to work on other mediums such as television and print, and be instantly updateable online. One of such product, the Integral Spot, enabled clients to update their TV commercial online instantly whenever they want, and also automatically update the broadcast quality creative. The first client to use this product in 2001 was Finnair, who com-missioned a 30 second TV commercial, and also uses the product in their e-mail marketing and web campaigns. The ability to instantly update the commercial whenever they like was very useful to the client, who has new specials every week, and did not want to foot the cost of updating a traditional television creative on a weekly basis.
Nikolai is the inventor of [FSDC technology] -- method and system for File-Server Direct Connection that led into the foundation of very accurate tracking and reporting method not only for the online advertising, but DVD, cable, outdoor and other media on devices connected to the network. Also he is the architect of a few other patented technologies, methods and systems for the online advertising industry including revolutionary RealVu® (the [Viewable Impression] technology) and Liqwid.
Before inventing the first webmercial, Nikolai was the president and Creative Director of Greatis, rated the number one advertising agency in the former Soviet Union. At Greatis his clients included Coca Cola, Baskin & Robins, Eveready and Glad. In the late 80's he produced and directed first TV commercials for private Russian companies and developed one of the first Billboard network in the post Soviet Moscow. Always looking for opportunity to exchange creative ideas and experience with the world’s best creative professionals, between 1992 and 1996 he founded Russian Academy of Graphic Design, published a magazine on modern visual arts “Greatis” and organized Moscow International Graphic Design Biennial “Golden Bee”.