User:Mcooley509/sandbox
Peloton (company) edit drafts
[edit]History
[edit]- Foley continued to try to inspire others with the vision of Peloton, and was able to gain about 100 investments from angel investors in the first three years. What really helped the company take off, though, was actually getting customers to experience what riding the bike was like through the creation of an in-person studio and a retail store to sell the bikes.
In response to the law suit, Peloton settled with the association but the details of the settlement are not public.[1]
However, the rapid increase in demand for Peloton products during the pandemic caused shipping delays, with customers receiving their products months after the original delivery date.[2] Customers took to social media to air out their frustrations, and some unhappy customers canceled their Peloton orders altogether and switched over to competitor products.[2]
This acquisition occurred alongside a $100 million investment in shipping solutions in an attempt to accelerate manufacturing and decrease shipping times.[3] As of February 2021, the effects of this acquisition in terms of on-time deliveries have not yet been felt by purchasers of Peloton products.[3]
Products
[edit]"The app offers the following class options: strength, yoga, cardio, meditation, running, outdoor, cycling, stretching, tread bootcamp, bike. bootcamp, and walking."
Edit for grammar - remove period after 'bike'
Marketing
[edit]Peloton defended the ad, arguing that it was intended to celebrate a "fitness and wellness journey", inspired by how its users were often "meaningfully and positively impacted after purchasing or being gifted a Peloton Bike or Tread, often in ways that surprise them." Criticism over the campaign has had an impact on Peloton's share price.[4][5]
Edits: unclear where the quoted phrases are cited from, add citation; citation 2 leads to a source that requires a paid subscription to access, consider removing?
References
[edit]- ^ Spangler, Todd; Spangler, Todd (2020-02-27). "Peloton Settles Legal Fight With Music Publishers". Variety. Retrieved 2021-02-15.
- ^ a b Hartmans, Avery. "Peloton is still experiencing issues delivering orders of new bikes and treadmills, and outraged customers are turning to social media to lodge frustrated complaints". Business Insider. Retrieved 2021-03-12.
- ^ a b Carman, Ashley (2021-02-05). "Peloton is spending millions to fix its months-long shipping delays". The Verge. Retrieved 2021-03-12.
- ^ "Peloton 'male fantasy ad' could dent brand image". Advertising Age. December 3, 2019. Retrieved December 4, 2019.
- ^ Belam, Martin; Partridge, Joanna (December 4, 2019). "Peloton loses $1.5bn in value over 'dystopian, sexist' exercise bike ad". The Guardian. ISSN 0261-3077. Retrieved December 4, 2019.
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