User:Madhuvendra pratap singh/sandbox

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Earned media is often the result of public and media relations efforts to “earn” coverage in industry publications, both on- and offline. In other words, it’s achieving editorial brand presence within media without having to advertise. Although it’s entirely possible and common that a brand would advertise in the same digital publication where they’ve earned coverage.

Examples would be a prominent mention in an article in a magazine, newspaper, or industry website like Fast Company, The New York Times, or this nice piece of recent coverage we had in Forbes with over 10,000 views that talks about the role of SEO through through the lens of the customer journey, stressing the importance of content.