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![]() Current logo, an iteration of 2000 logo, used since September 9, 2013. | |
Type |
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Branding | Kapamilya (main branding)[note 1] Kapamilya Network (former branding as a free-to-air television network) |
Country | |
Availability |
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Founded | October 23, 1953 by James Lindenberg, Antonio Quirino, Eugenio Lopez, Sr., and Fernando Lopez |
Motto | In the Service of the Filipino |
TV stations | List of former TV stations |
37.58% (Nielsen National Urban TAM January–August 2016)[2] | |
Headquarters | ABS-CBN Broadcasting Center, Sgt. Esguerra Avenue corner Mother Ignacia Street, South Triangle, Diliman, Quezon City, Metro Manila, Philippines |
Owner | ABS-CBN Corporation |
Key people |
|
Launch date | Terrestrial broadcasting: October 23, 1953 |
Dissolved | Terrestrial broadcasting: September 23, 1972 |
Former names | Alto Broadcasting System (ABS) Chronicle Broadcasting Network (CBN) |
Sister networks | |
International channel | The Filipino Channel |
Affiliation(s) | Airtime leasing: A2Z (October 10, 2020 )[4] TV5 (January 24, 2021 )[5][6][7] BEAM (October 5, 2021 )[8] GMA (April 6, 2024 )[9][10][11][12][13][14][15] All TV (April 15, 2024 )[16][17][18][19][20][21] PCMC/Prime Media (July 15, 2024 ) |
Official website | www.abs-cbn.com |
Language | Filipino (main) English (secondary) |
Replaced | BBC-2 (1973–1986) |
Replaced by |
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ABS-CBN (an acronym for Alto Broadcasting System – Chronicle Broadcasting Network) is a leading Philippine media and content company. It serves as the flagship media brand of ABS-CBN Corporation, a subsidiary of Lopez Holdings Corporation. Once the country’s largest free-to-air television network, ABS-CBN has since evolved into a multiplatform content producer and distributor following the expiration and non-renewal of its broadcast franchise in 2020. The company now syndicates its programming across various platforms, including partner networks, cable channels, streaming services, and digital platforms.
ABS-CBN is headquartered at the ABS-CBN Broadcasting Center in Quezon City, with its main operations based in the ELJ Communications Center, which houses its corporate offices and production studios. In February 2025, the company sold a portion of its Quezon City property, including the decommissioned Millennium Transmitter site, to Ayala Land for mixed-use redevelopment. ABS-CBN retained ownership of the ELJ building, which continues to serve as its primary headquarters. The company also operates a state-of-the-art secondary production hub at the Horizon IT Park in San Jose del Monte, Bulacan. This facility is used for the production of television programs and films.[22][23][24][25]
ABS-CBN is colloquially referred to as the "Kapamilya Network," a branding originally introduced in 1999 and officially launched in 2003 during the celebration of its 50th anniversary. While the brand was historically associated with its free-to-air television operations, which were halted in 2020 following a cease and desist order from the National Telecommunications Commission due to the lack of a congressional franchise,[26][27][28] the term “Kapamilya” remains in use as a collective identifier for the network’s loyal viewers and audience across its current platforms.
ABS-CBN is the oldest television broadcaster in Southeast Asia, with origins dating back to the early 1950s. It was also the first network in the region to broadcast in color and was historically one of the oldest commercial television broadcasters in Asia. The network is metonymically referred to as "Ignacia," a nod to its headquarters located along Mother Ignacia Street in Quezon City. In 2015, ABS-CBN led the Philippine television market in advertising revenue, generating ₱21.2 billion for the fiscal year.[29][30][31][32]
ABS-CBN ceased its free-to-air broadcasting operations in 2020 following the expiration and non-renewal of its legislative franchise. Despite this, the ABS-CBN trademark and brand remains active as a primary content provider under the management of ABS-CBN Corporation whose also own its registration. The company shifted to a content production and distribution model, operating platforms such as the Kapamilya Channel and Kapamilya Online Live for cable and digital audiences. Its global reach is maintained through The Filipino Channel (TFC), accessible via iWantTFC and TFC Direct. ABS-CBN also distributes content through partnerships with broadcasters including A2Z, TV5, GMA Network, BEAM TV, and All TV, which now uses its former frequencies and all of terrestrial transmitter broadcast stations.[33][34] By 2024, ABS-CBN had adopted a diversified revenue model focused on digital platforms, international licensing, and media partnerships, resulting in improved financial performance.[35][36][37]
ABS-CBN's digital presence, managed by ABS-CBN Digital Media, spans platforms such as Facebook, Twitter, Instagram, TikTok, and YouTube, where it has collectively garnered nearly 100 million followers. Its ABS-CBN Entertainment YouTube channel is the most-subscribed and most-viewed entertainment channel in Southeast Asia, with over 50 million subscribers and 50 billion views as of October 2024.[38] Meanwhile, its ABS-CBN News YouTube channel ranks among the top digital news platforms in the Philippines, with approximately 17.8 million subscribers and over 12.7 billion views as of May 2025.[39]
History
[edit]This section provides a summarized overview of ABS-CBN's history. For the complete and detailed chronology, see the History of ABS-CBN article.
As a Free-to-Air Television Channel (1953–2020)
[edit]Founding Years and the Birth of Philippine Television: BEC to ABS
[edit]Bolinao Electronics Corporation (BEC) was founded on July 11, 1946, by American engineer James Lindenberg, considered one of the founding fathers of Philippine television.[40][41] Originally focused on radio transmitter assembly, the company would later pivot to broadcasting, establishing radio station DZBC in 1949 and laying the groundwork for Philippine television.

In 1951, Lindenberg partnered with Antonio Quirino, the brother of then-President Elpidio Quirino, to pursue the introduction of television broadcasting in the Philippines. A year later, BEC was renamed Alto Broadcasting System (ABS), with the corporate name Alto Sales Corporation. The name "Alto" was a portmanteau of "Tony" and "Aleli", the first names of Quirino and his wife.[42]
From its earliest years, ABS-CBN (initially as BEC and ABS) led broadcasting innovations in the Philippines and Southeast Asia. Despite limited capital and technical challenges, the company constructed its first television tower by mid-1953 and imported around 300 television sets for demonstration. Its test broadcasts began in September 1953, and on October 23, 1953, it aired the first full television broadcast in the region through DZAQ-TV Channel 3 using RCA black-and-white television cameras and transmitter equipment imported from the United States. The initial broadcast, held at Antonio Quirino's residence in San Juan, marked the formal launch of Philippine television."Philippine television celebrates 60 years". Philippine Star. October 21, 2013. Retrieved May 15, 2025.

On June 16, 1955, ABS was granted a congressional franchise to operate radio and television stations under Republic Act No. 1343.[43] This franchise legally formalized ABS's operations and marked a pivotal step in institutionalizing television broadcasting in the country.
In 1954, ABS pioneered live remote television coverage in the Philippines. Using mobile camera units and portable field transmitters, the network successfully aired its first out-of-studio broadcasts, including civic parades and cultural events from various locations in Metro Manila. This breakthrough marked a significant step in expanding the scope of television beyond studio walls."Kapamilya at 65: A look back at ABS-CBN's milestones". ABS-CBN Entertainment. Retrieved May 15, 2025.
The Rise of Chronicle Broadcasting Network (CBN)
[edit]In 1956, Chronicle Broadcasting Network (CBN) was established by Eugenio Lopez Sr., owner of the Manila Chronicle newspaper. CBN aimed to expand the Lopez family's influence into the emerging medium of radio and television broadcasting, setting up its first station DZXL radio in the same year.[44][42]
In 1957, Eugenio Lopez Sr. acquired ABS from Antonio Quirino and merged it with CBN, forming what would eventually become ABS-CBN. This strategic merger combined ABS's television operations with CBN's growing radio presence, giving rise to a new multimedia powerhouse. The merger marked the beginning of a period of rapid growth and technological advancement under Lopez's leadership.[42][45]
By 1958, ABS had begun using microwave relay transmitters, enabling the delivery of television signals across cities and provinces. This innovation allowed the station to expand its reach beyond Metro Manila and broadcast major live events to nearby areas, a first in Philippine television."Kapamilya at 65: A look back at ABS-CBN's milestones". ABS-CBN Entertainment. Retrieved May 15, 2025.
By 1959, ABS-CBN had adopted a multi-camera production setup for its live studio programs. This allowed directors to switch between multiple camera angles during broadcasts in real-time, elevating the production quality of musical variety shows and drama specials to a level comparable to international standards.Anastacio, Ellen Joy (2000). The History of Philippine Television (Thesis). University of the Philippines College of Mass Communication. Retrieved May 15, 2025.
Merger and the Birth of ABS-CBN
[edit]In 1961, the merged entity officially adopted the name ABS-CBN, signifying the unification of Alto Broadcasting System and Chronicle Broadcasting Network. The new brand reflected the company's ambition to lead in both television and radio, and it became the foundation for what would become the largest and most influential broadcasting network in the Philippines.[46][42] The flagship television station of ABS-CBN was DWWX-TV (ABS-CBN TV-2 Manila). As such, the network was informally referred to as "Channel 2" or "dos" (Spanish for two) even if the network was seen in other channel numbers elsewhere in the country.
In the same year, ABS-CBN launched its first regional television station in Cebu, marking the beginning of its nationwide expansion. This regional arm, DYCB-TV Channel 3, extended the network's reach to the Visayas and reinforced its goal of becoming a truly national broadcaster.[47] The network operated across the Philippine archipelago through the ABS-CBN Regional division which controlled 80 television stations.[48][49]
In 1963, the network began using 35mm reversal film for the production of its high-quality original programs and imported foreign content. This transition enhanced the clarity and overall production value of its shows before the eventual adoption of videotape technology later in the decade.David, Randolf S. (2001). Reflections on Sociology and Philippine Society. University of the Philippines Press. p. 66. ISBN 971542336X. {{cite book}}
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On June 25, 1967, ABS-CBN became the first Philippine network to participate in a live international satellite broadcast by joining the globally televised program Our World, organized by the BBC and transmitted via the Intelsat satellite system. That same year, it began construction of the ABS-CBN Broadcasting Center in Diliman, Quezon City, envisioned as the most advanced and modern television facility in Asia at the time. The center was inaugurated in December 1968 and housed cutting-edge production studios, newsrooms, and technical infrastructure — symbolizing the network’s dominance and commitment to innovation."The Philippines joins the world in global satellite TV broadcast". Rappler. Retrieved May 15, 2025."ABS-CBN Broadcasting Center: A Symbol of Filipino Media Prowess". Official Gazette of the Republic of the Philippines. Retrieved May 14, 2025.
In 1968, ABS-CBN inaugurated the ABS-CBN Broadcasting Center, which paved the way for further technical breakthroughs. That same year, it became the first television network in the Philippines to transition to color broadcasting, utilizing the NTSC system. This milestone ushered in a new era of programming marked by vibrant visuals and technical excellence. The network invested in RCA and Ampex color television cameras, film scanners, and editing systems, solidifying its technological edge over rival broadcasters."When color came to Philippine TV". PEP.ph. Retrieved May 15, 2025.
In 1969, ABS-CBN became the first television network in the Philippines to use videotape technology for pre-recorded shows. This innovation allowed higher-quality productions and more consistent programming, paving the way for scripted dramas, variety shows, and imported content to thrive on local screens.David, Randolf S. (2001). Reflections on Sociology and Philippine Society. University of the Philippines Press. p. 68. ISBN 971542336X. {{cite book}}
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value: checksum (help) By the 1970s, ABS-CBN adopted 2-inch quadruplex machines for high-quality recording and delayed broadcasts, and became one of the first in the country to implement electronic news gathering (ENG) systems, replacing traditional film with portable video cameras for faster and more flexible news coverage.Roces, Alejandro R. (2000). Culture and History. Manila Bulletin Publishing Corporation. p. 83.
Martial Law Shutdown
[edit]In 1972, the network’s operations were dramatically disrupted when President Ferdinand Marcos declared Martial Law. On September 23, 1972, ABS-CBN's facilities were seized by the government, and the network was forced off the air. Its broadcast center was taken over by Marcos allies, including Roberto Benedicto, and repurposed for state-run and crony-controlled networks such as BBC-2, RPN and IBC."ABS-CBN's dark years: Martial law and media repression". Rappler. Retrieved May 15, 2025. For 14 years, ABS-CBN remained off the air. During this period, the Lopez family lost control of the network, and its facilities were used by other broadcasters. Many of its employees were laid off, while others migrated to rival networks or abroad.Vitug, Marites Danguilan (1993). Power from the Forest: The Politics of Logging. Philippine Center for Investigative Journalism. p. 92.
Following the People Power Revolution in February 1986, which ousted Marcos and restored democracy, the Lopez family was able to reclaim ABS-CBN. The network resumed limited broadcasting operations later that year, starting on September 14, 1986, through DWWX-TV Channel 2, its flagship station.[50]
Return and Post-EDSA Revival
[edit]Following its return to air in 1986, ABS-CBN undertook extensive infrastructure and equipment upgrades to modernize its operations. Much of the network’s facilities and hardware had been damaged or outdated due to years of dormancy during the Martial Law era. By 1987, ABS-CBN resumed regular programming using refurbished analog broadcast systems, including upgraded studio cameras, U-matic video tape machines, and linear editing equipment.[51]
Recovery, Restoration, and Modernization (1986–1999)
[edit]In the early 1990s, the network expanded its national reach through the deployment of satellite uplink technology, allowing the live simulcast of programs across the Philippines via the Agila 2 and Palapa C2 satellites. This infrastructure was instrumental in delivering flagship programs like TV Patrol and Eat Bulaga! to regional audiences in real-time.[52]
Digital Growth and Global Reach (2000–2019)
[edit]By the mid to late 1990s, ABS-CBN transitioned from analog to digital tape formats, adopting Betacam SP and Digital Betacam for production. The network also began using digital audio consoles and computer-generated graphics systems, including Chyron and Quantel, for its newscasts and live events. In 1997, ABS-CBN introduced non-linear editing systems in its newsroom, improving turnaround time for news production and broadcast.[53]
In preparation for digital and widescreen broadcasting, ABS-CBN began upgrading select studios in 1999 with automation systems and 16:9-capable equipment. The master control and transmission rooms were modernized with automation software and digital playout systems by 2000, marking the start of the network’s transition toward HD-ready production, which would be completed in the following decade.[54]
In 2003, the network underwent a digital upgrade of its production and transmission facilities, launched its official website www.abs-cbn.com, and introduced ABS-CBNnow!, a pioneering video-on-demand service for overseas Filipinos, aligning itself with modern broadcast standards and laying the groundwork for streaming, mobile services, and digital globalization."ABS-CBN Interactive: Charting the digital frontier". Philippine Star. October 1, 2003. Retrieved May 15, 2025."ABS-CBN International launches first Filipino Internet TV service". PR Newswire. September 2, 2003. Retrieved May 15, 2025.
In 2007, ABS-CBN launched a fully digital newsroom system using Dalet and AVID platforms, allowing journalists to write, edit, and publish content directly from their desktop terminals — streamlining workflows and enabling faster, multiplatform news delivery across TV, radio, and online platforms.[55] That same year, ABS-CBN pioneered the use of high-definition (HD) production in the Philippines with Rounin, the first Filipino and Asian television series shot entirely in HD using digital cinema technology.[56] By 2009, the network expanded HD production to mainstream programs like May Bukas Pa using Sony and Panasonic HD cameras. It also modernized its OB (Outside Broadcast) vans with Serial Digital Interface (SDI) systems, digital switchers, and satellite uplinks, enabling real-time nationwide coverage of major events including elections, festivals, and concerts.[57][58]
In 2008, ABS-CBN completed the migration of all playback and transmission functions into a centralized, fully redundant Master Control Room (MCR), significantly improving 24/7 broadcast reliability and response times to technical disruptions.[59] During the same period, the network expanded its technological capabilities through the deployment of Satellite News Gathering (SNG) trucks for remote live coverage, launched a large-scale archive digitization project for TFC and iWant platforms, and conducted DVB-H mobile streaming trials with Globe Telecom and NTT DoCoMo. It also introduced wireless multi-camera systems for live programs and integrated real-time meteorological graphics using WSI TruVu Max into its newscasts.[60][61]
Shift to Digital Content Production and Distribution (2020–present)
[edit]Branding
[edit]The ABS-CBN logo features three main elements: the vertical line rooted in a horizontal origin, the three extending circles, and the text ABS-CBN.[62]
ABS-CBN's logo also has a horizontal version, usually used to save space as the main vertical logo usually takes up more space. The design of the horizontal version of the logo contains the ABS-CBN text, split into two parts, "ABS" and "CBN", without the dash connecting them, and ABS-CBN's symbol squeezed in between them.
The first logo to have a horizontal version going by this design was the logo launched in 1986. From September 14, 1986, up until the final sign-off of the main ABS-CBN terrestrial network on May 5, 2020, the elements of the horizontal logo, text, and symbol were evenly sized. Since 2004, starting with the logo of ABS-CBN Store from 2004 to 2014, the horizontal logo has been slightly larger than the Alto Broadcasting System (ABS) and Chronicle Broadcasting Network (CBN) names.
Network slogans
[edit]The Philippines' Largest Network (1960s–1972) The Star Network (1987–1992) In the Service of the Filipino (1986–2000) In the Service of the Filipino Worldwide (2000–present)
Seasonal IDs
[edit]ABS-CBN is widely recognized for its annual **Christmas Station ID (CSID)** and **Summer Station ID (SSID)** campaigns. These musical productions have become a significant part of Filipino pop culture and serve as a yearly tradition to promote unity, gratitude, and national pride.
Christmas IDs
[edit]ABS-CBN’s Christmas Station IDs are released annually, usually in early November, across YouTube, Facebook, Kapamilya Online Live, and iWantTFC.
Each campaign features a new original theme song, celebrity appearances, and stories highlighting Filipino values such as family, resilience, and bayanihan.
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Summer ID
[edit]ABS-CBN’s Summer IDs, usually released in April, reflect themes of joy, fun, and Filipino spirit.
These are often paired with upbeat songs, scenic visuals, and Kapamilya stars celebrating summer with the audience.
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Note: No Summer Station IDs were released in 2020, 2022, and 2023.
Electoral Campaigns
[edit]As part of its public service commitment, ABS-CBN has consistently produced non-partisan electoral campaigns to promote **voter education**, **youth engagement**, and **clean, honest elections**. These campaigns are released across its digital platforms, including YouTube, Facebook, Kapamilya Online Live, and iWantTFC.
ABS-CBN's electoral campaigns often feature informational explainer videos, celebrity-endorsed voter advocacy themes, and special coverage collaborations with independent organizations. They serve as digital successors to the network’s former role in traditional election coverage.
- Boto Mo, I-Patrol Mo (February 2007) – Encouraged citizen journalism and grassroots reporting during the 2007 elections.
- Boto Mo, I-Patrol Mo: Ako ang Simula (March 2010) – Mobilized first-time and young voters via digital platforms and mobile engagement.
- Ipanalo ang Pamilyang Pilipino (February 2016) – Focused on values-based voting and social responsibility.
- Halalan 2019: Ipanalo: Boses ng Pilipino (April 2019) – Featured artist-led voter education and online political discussions.
- Halalan 2022: Andito Kami Para Sa ‘Yo (March 2022) – A multiplatform campaign after the 2020 shutdown, emphasizing fact-checking, inclusive debates, and voter empowerment.
These electoral campaigns are complemented by **digital town halls**, **social media livestreams**, **explainers**, and **real-time fact-checking**, highlighting ABS-CBN’s shift from traditional broadcast coverage to fully digital civic journalism.
Programming
[edit]ABS-CBN Studios
[edit]ABS-CBN Studios is a Philippine television production and distribution company and the entertainment division of ABS-CBN, that was founded in 1962. It produces television programs mainly for the now-defunct main ABS-CBN terrestrial television network and its successors Kapamilya Channel, A2Z, All TV, GMA Network and TV5.
ABS-CBN News
[edit]ABS-CBN News and Current Affairs, known on-air as ABS-CBN News (formerly known as ABS-CBN News and Public Affairs), is the news and current affairs division. The division is the country's largest international news gathering and broadcast organization, maintaining several foreign news bureaus and offices through ABS-CBN's Global division.
Distribution
[edit]As of 2025, ABS-CBN’s primary mode of distributing its television channels internationally is through cloud-based IP (Internet Protocol) delivery systems. This modern approach enables real-time, scalable, and cost-effective distribution of linear channels and video-on-demand (VOD) content across multiple continents, including Asia-Pacific, North America, the Middle East, and Europe.
This shift to IP-based transmission, facilitated by partnerships with cloud video infrastructure providers such as Amagi, reflects ABS-CBN's broader transition into a digital-first content company. By eliminating reliance on fixed satellite uplink infrastructure, the network now distributes its global channels—including The Filipino Channel (TFC), Cinema One Global, MYX Global, and TeleRadyo Serbisyo International—through internet-connected platforms that are easier to manage, deploy, and scale across markets.[63]
Satellite distribution (secondary)
[edit]Although IP-based distribution is now the primary standard, ABS-CBN continues to maintain satellite feeds for redundancy, reliability in underserved regions, and for platforms still dependent on traditional infrastructure. The network utilizes Intelsat 19 at 166.0° East for satellite coverage across the Asia-Pacific region, including Japan, Australia, Guam, and the Pacific Islands.[64] Satellite downlinks are also used by regional affiliates and cable headends in areas where terrestrial internet delivery remains unstable.
Domestic carriage in the Philippines
[edit]Within the Philippines, ABS-CBN’s channels are available through licensed third-party operators via direct-to-home (DTH) satellite services and cable television. These include:
- Cignal – carries ABS-CBN-produced channels such as Kapamilya Channel, CineMo, Knowledge Channel, and TeleRadyo Serbisyo as part of its basic and postpaid packages.
- G Sat (Global Satellite) – another nationwide DTH provider that carries the same ABS-CBN channels under licensing agreements.
- Cable affiliates – local cable operators continue to air ABS-CBN content through Kapamilya Channel and Cinema One via content distribution agreements.
ABS-CBN content is also syndicated to partner free-TV networks such as A2Z (via ZOE Broadcasting Network) and TV5 (via content partnerships), allowing its programs to retain nationwide reach via traditional terrestrial broadcast even without owning its own frequencies.
Content syndication and regional partnerships
[edit]Beyond its proprietary channels, ABS-CBN licenses selected content to regional and international media networks. Several drama series, documentaries, and films have aired across Asia, Africa, and Latin America, either dubbed or subtitled, through syndication deals. Notably, several Filipino teleseryes have been localized and broadcast in countries such as Thailand, Malaysia, Indonesia, and Ethiopia, contributing to the rise of Filipino content abroad.
ABS-CBN also collaborates with content aggregators, telecom operators, and smart TV ecosystems to ensure seamless carriage and integration of its linear feeds within third-party services. These partnerships further widen the reach of its channels and bolster its post-broadcast franchise strategy. ]
Online Engagement
[edit]Following the loss of its broadcast franchise in 2020, ABS-CBN shifted its operations toward digital platforms, with notable success on YouTube, Facebook, and its proprietary streaming service, iWantTFC. The platform has since recorded several notable milestones in viewership and engagement.
YouTube Milestones
[edit]The ABS-CBN Entertainment channel surpassed 10 million subscribers in 2020, becoming the first Southeast Asian broadcaster to receive YouTube’s Diamond Play Button. As of 2025, it now has over 45 million subscribers and billions of views, making it one of the largest YouTube channels in Asia.[65] Several episodes of *FPJ’s Batang Quiapo* and *Senior High* have trended at #1 on YouTube Philippines. Livestreams of *It’s Showtime* and *ASAP Natin ‘To* regularly reach hundreds of thousands of concurrent viewers. Some teleserye episodes and PBB moments have surpassed 20 million views.
Kapamilya Online Live (YouTube Livestreams)
[edit]Introduced in 2020 as a simulcast replacement for free TV, *Kapamilya Online Live* offers:
- Daily programming on YouTube and Facebook
- Real-time interaction via comments and reactions
- Replays (available for 7 days) to increase accessibility
- Livestreams of *TV Patrol*, *It’s Showtime*, and *ASAP* drawing large live audiences globally
Facebook Presence
[edit]ABS-CBN’s main Facebook page has over 30 million followers. It streams regular programs and special events, often alongside YouTube broadcasts. Viewers actively engage through emoji reactions, live comments, and real-time polls. Facebook-exclusive content like trailers, reels, and behind-the-scenes videos also draw millions of interactions.
iWantTFC Viewership Milestones
[edit]Following its relaunch in 2020, iWantTFC has become ABS-CBN’s flagship global streaming platform. Notable digital milestones include:
- *Senior High* and *Darna* drawing over 2 billion views each across platforms including TikTok and YouTube
- *He's Into Her* crashing the iWantTFC platform during its premiere due to high demand
- *Can't Buy Me Love* becoming the most-watched show on iWantTFC as of 2024
- International titles like *Bad Buddy* breaking into the platform’s top 10 list, highlighting diverse content reach
Challenges and Limitations
[edit]ABS-CBN’s transition to a digital content creator has not been without challenges. The network’s operations in the post-broadcast era face several limitations compared to its former status as the Philippines' largest free-to-air television network.
Lack of Free-to-Air Distribution
[edit]Since the expiration of its broadcast franchise in May 2020, ABS-CBN has been unable to air its content on its former nationwide free-to-air frequencies. This has significantly limited its reach to households without access to cable, satellite, or internet-based platforms. While partnerships with A2Z and TV5 have helped restore partial free-to-air presence, the network no longer controls a national broadcast infrastructure of its own.
Reliance on Strategic Partnerships
[edit]To maintain visibility on television and expand its digital footprint, ABS-CBN has formed various partnerships with other media entities. These include blocktime arrangements with A2Z and TV5, as well as co-productions with GMA Network. Although these partnerships enable continued audience reach, they also create dependencies that restrict full editorial and scheduling control.
Piracy and Content Monetization
[edit]As content shifts to digital platforms like YouTube and iWantTFC, ABS-CBN faces ongoing issues with unauthorized uploads, stream hijacking, and copyright infringement. Piracy remains a major barrier to maximizing revenue from digital content, especially in overseas markets where enforcement can be inconsistent.
Platform Saturation
[edit]ABS-CBN competes in a crowded digital landscape alongside global streaming giants like Netflix, YouTube creators, and local platforms. Capturing consistent viewer attention and monetizing content in this saturated environment presents a continuing challenge, particularly for new and experimental digital-first productions.
ABS-CBN Regional
[edit]![]() | |
Company type | Division |
---|---|
Industry | |
Predecessor | ABS-CBN Regional News Group |
Founded | 1988 January 25, 2025 (as content provider) | (as broadcast network)
Defunct | August 28, 2020 | (as broadcast network)
Fate | List
|
Key people | Veneranda Sy |
Parent | ABS-CBN Corporation |
ABS-CBN Regional (formerly ABS-CBN Regional Network Group) is the regional network division of ABS-CBN. It was responsible for simultaneously airing most of the shows seen on ABS-CBN's flagship station in the provinces, with all stations (including Cebu, Bacolod and Davao) reopening in 1988 after suspension due to martial law enacted in September 1972. Manila's flagship station reopened after the People Power Revolution in September 1986. ABS-CBN Regional had several stations in each region outside Mega Manila to ensure nationwide coverage.[citation needed]
The local stations also produced their own newscasts which air prior to TV Patrol and another local programming which air on Sundays. The launch of the local game show Kapamilya Winner Ka! (now renamed as Kapamilya, Mas Winner Ka!) in the Visayas and Mindanao, Bagong Morning Kapamilya in North Luzon (Baguio and Dagupan), the 17th local TV Patrol in Southern Tagalog (Region IV-A), and the 18th local TV Patrol in Palawan (IV-B; the network had an affiliate station) provided more relevance to regional audiences.[66][failed verification]
On April 15, 2011, Regional launched Choose Philippines, a new website promoting tourism in the Philippines by sharing photos and stories of the most extravagant places, culture and arts.[67]
ABS-CBN Regional ceased its operations on August 28, 2020, after almost 32 years after the denial of its legislative franchise on July 10.[68][69][70] Currently, some of ABS-CBN Regional's TV frequencies are acquired by now-affiliates Advanced Media Broadcasting System and ZOE Broadcasting Network for its networks All TV and A2Z respectively (with ABS-CBN's transmitter equipment for its former frequencies now being leased to and subsequently acquired by the aforementioned).
In late 2022, ABS-CBN Regional gradually resumed operations as a sales and marketing arm, primarily promoting ABS-CBN programs aired on various free-to-air channels with which it has agreements, such as A2Z, All TV, GMA Network and TV5. Additionally, they restarted hosting regional events featuring ABS-CBN talents and personalities after years of hiatus due to the pandemic.[71]
By January 2025, ABS-CBN Regional had returned to content production, launching its first post-shutdown weekly local magazine show, Bisaya Ni. The program airs on A2Z's Cebu station and its sister stations across the Visayas and Mindanao.[72]
Competition
[edit]In 1992, AGB Nielsen Philippines was founded. In 2007, TNS Philippines started to offer media research through Kantar Media Philippines (formerly Kantar/TNS). In 2008, AGB Nielsen Philippines released the list of all-time highest rating shows in the Philippines, with 7 of the top 10 highest rating shows all from ABS-CBN with the shows like The Battle: Pacquiao vs. Morales, Rosalinda, Esperanza, Meteor Garden, Pangako Sa 'Yo, Miss Universe 1994, and María Mercedes.[73]
Controversies and scandals
[edit]Throughout the years, ABS-CBN has been involved in several controversies and scandals involving its talents, employees, and programs.
2004 copyright infringement with GMA
[edit]On July 22, 2004, during the arrival of Angelo de la Cruz (a truck driver who was held hostage and threatened with beheading in Iraq abducted by armed rebels west of Baghdad while trucking fuel from Saudi Arabia) at Ninoy Aquino International Airport, live breaking news coverage was aired on GMA Network and other television stations in the Philippines. GMA Network used audio-video coverage from Reuters, which the network was subscribed to.[74] During the broadcast, a live feed from Reuters was simultaneously aired with its own live broadcast. During the first five seconds of the live feed, GMA Network noticed that the live feed from Reuters was also airing from its main competitor ABS-CBN. The live video was restricted only to ABS-CBN and Reuters did not inform GMA Network that the video coverage was only intended for ABS-CBN. The local Court of Appeals declined the case filed by ABS-CBN Corporation against GMA Network Inc. for allegations of illegal duplication of its live video footage. In a ruling, the local fourth division of the appellate court set aside the resolution of the local Justice Department, which approved the filing of the violation of Republic Act 8293 (or the Intellectual Property Code) against GMA Network. It ruled out that the act of GMA Network airing the live video coverage was focused on good faith since there was no intent to instigate damage to ABS-CBN.[75] The local court also said GMA Network acted in good faith when it immediately stopped using the live video feed from Reuters upon learning ABS-CBN was also covering the event and its following exertion to authenticate the ABS-CBN Corporation restriction arrangement with the news service, Reuters. The court also stressed that apart from the lack of intent of GMA Network to affect the video from ABS-CBN, the action did not contravene Sections 212.4 and 185.1 of Republic Act 8293 since it was a short excerpt.[76]
Wowowee scandals and incidents
[edit]Two major incidents involving ABS-CBN have involved the network's variety show Wowowee. The first incident was a demand for tickets to a one-year anniversary episode of the show at the PhilSports Arena in 2006 caused a deadly crowd crush killing 76 people.[77] Over a year later in August 2007, the show became entrenched in another scandal involving the possibility of a new game on the show being rigged as evident by a "mechanical glitch" which occurred during an episode,[78] which grew greater after Eat Bulaga! host Joey de Leon and Wowowee host Willie Revillame started exchanging attacks on-air against each other during their respective and competing shows.[79] The incident later led to a probe by the Department of Trade and Industry led by senator Mar Roxas (which was jokingly suggested by Joey during a speech he made on Eat Bulaga! in reference to the Hello Garci scandal, dubbing it "Hello Pappy").[80]
AGB Nielsen TV ratings scandal
[edit]In late 2007, ABS-CBN and GMA Network accused AGB Nielsen Philippines of tampering with the ratings during their 2007 ratings surveys.[81][82]
ABS-CBN vs. Willing Willie copyright case
[edit]ABS-CBN demanded ₱127 million from their former reality show star, Willie Revillame, citing copyright infringement due to stark similarities in Revillame's show, Willing Willie on TV5, and ABS-CBN's Wowowee.[83] ABS-CBN listed five acts of plagiarism allegedly committed by Willing Willie in their complaint as follows:[83]
- Willing Willie's opening song and dance number was similar to that of Wowowee.[83]
- "BIGA-Ten" and "Big Time Ka", both segments from the shows involved, bear similar names.[83]
- "Willie of Fortune" and "Willtime Bigtime" are segments from both shows which resemble each other.[83] ABS-CBN claimed that "Willtime Bigtime" resembled its show as it also showcases contestants relaying their personal stories before proceeding to play a singing/trivia game.[83]
- April "Congratulations" Gustilo was one of several backup dancers from Wowowee who also appear in 'Willing Willie'.[83]
- Other striking similarities ABS-CBN claimed are found in Willing Willie's set design, stage, studio viewers' seats lay-out, lighting angles and camera angles.[83]
A 25-page ruling dated May 22, 2015, dismissed the case against Revillame.[83] After the Quezon City RTC demanded a ₱400 million bond from Revillame to answer any further damage the network might sustain, the fee was waived.[83]
2020 franchise renewal controversy
[edit]Since April 2017, ABS-CBN was attacked by former president Rodrigo Duterte, as the network refused to air his 2016 presidential campaign ads in favor of a smear ad paid for by-then vice presidential candidate Antonio Trillanes.[84][85] However, according to the country's Commission on Elections spokesperson James Jimenez, the controversial ad was within election law, under "Partisan Political Activity".[86][87] Duterte publicly stated that he would oppose the 25-year franchise renewal of ABS-CBN, and former Laguna governor E.R. Ejercito supported his plan.[88][89] Opposition lawmakers as well as labor groups objected to Duterte's stance on ABS-CBN, as the franchise's non-renewal would compromise the employees of the network; stating that the blocking of the franchise renewal had no merit. Opposition groups also claimed that the non-renewal of the franchise violates press freedom.[90]
Under Philippine law, broadcasting networks require a congressional franchise (Republic Act) to operate television and radio stations for 25 years; the absence of one will lead to the suspension of its operations. ABS-CBN's legislative franchise, which was approved by the virtue of Republic Act No. 7966 (granted last March 30, 1995), was scheduled to expire on May 4, 2020, because the franchise would become effective fifteen days after its publication on the Official Gazette on April 19, 1995.[91] At least 12 lawmakers have filed their own versions for a new franchise of the network. House Speaker Alan Peter Cayetano assured that Congress will tackle the franchise with fairness.[92]
On February 24, 2020, the CEO of the network apologized to Duterte for not airing his political advertisements during his 2016 polls, which Duterte accepted,[84] and Congress made its decision to investigate their franchise renewal.[93]
During a Senate hearing on the same day, public services panel chair Grace Poe stated they were to investigate ABS-CBN's compliance with the terms and conditions of its franchise. The Senate concluded that there was no breach of laws or franchise terms.[94]
On May 5, 2020, the National Telecommunications Commission issued a cease and desist order to stop the network's broadcast, including its radio stations DZMM and MOR, following the expiration of its broadcast franchise the day before.[95][96] The cease and desist order covers 42 television stations operated by ABS-CBN across the country, including Channel 2, 10 digital broadcast channels, 18 FM stations, and 5 AM stations.[97]
The network subsequently signed off following TV Patrol. Along with the order, NTC wanted to recall ABS-CBN's assigned frequencies.[98] ABS-CBN explained that it would not be in public interest to have the frequencies recalled, as this would hinder their ability to immediately restart broadcasts in the event a new franchise was granted.[99] Additionally, there were fresh measures in the Congress to grant provisional franchise,[99] which later rolled into a series of hearings to grant a fresh 25-year franchise.[100][101] NTC was told to refrain from carrying out the recall by the Congress.[101] On July 10, 2020, members of the House of Representatives, voted 70–11 to deny ABS-CBN's renewal franchise application, citing several issues on the network's prior 25-year franchise.[102][103] According to a survey released by the Social Weather Stations following the rejection of the network's franchise renewal, 75% of Filipinos want the network back.[104]
In January 2025, Albay Representative Joey Salceda filed House Bill 11252, the fifth bill that seeks to grant ABS-CBN's television and radio broadcasting franchise for another 25 years.[105]
Reception
[edit]Channels and programs of ABS-CBN have been recognized by the Academy of Television Arts & Sciences giving several accolades in different categories, primarily the International Emmy Awards, although none of them won a single award.
Program
[edit]Year | Recipient(s) | English title | Original title | Status | Milestone/notes |
---|---|---|---|---|---|
2020 | ABS-CBN Corporation | Jake and Charice | Nominated | [a][106] |
Year | Recipient(s) | English title | Original title | Status | Milestone/notes |
---|---|---|---|---|---|
2013 | ABS-CBN Corporation | Maalaala Mo Kaya | Nominated | [107] |
Year | Recipient(s) | English title | Original title | Status | Milestone/notes |
---|---|---|---|---|---|
2009 | Rondel P. Lindayag | A Time for Us | Kahit Isang Saglit | Nominated | [108] |
2010 | Narciso Y. Gulmatico, Jr. | Destined Hearts | Dahil May Isang Ikaw | Nominated | [109] |
2011 | Laurenti Dyogi | Precious Hearts Romances Presents: Impostor | Nominated | [110] | |
2016 | Henry King Quitain | Bridges of Love | Nominated | [111] |
Year | Recipient(s) | English title | Original title | Status | Milestone/notes |
---|---|---|---|---|---|
2017 | ABS-CBN Corporation | Once Upon a Time | Wansapanataym: Candy's Crush | Nominated | [112] |
News
[edit]Year | English title | Original title | Production company/network | Status | Milestone/notes |
---|---|---|---|---|---|
2008 | Bandila: The Subic Rape Case Promulgation | ABS-CBN | Nominated | [113] | |
2017 | TV Patrol: Super Typhoon Lawin’s Trail of Damage | Nominated | [114] |
Performance
[edit]Year | Recipient(s) | English title | Original title | Role | Status | Milestone/notes |
---|---|---|---|---|---|---|
2010 | Sid Lucero | Destined Hearts | Dahil May Isang Ikaw | Alfred "Red" Ramirez | Nominated | |
2017 | Zanjoe Marudo | Would You Remember? | Maalaala Mo Kaya | Victor | Nominated |
Year | Recipient(s) | English title | Original title | Role | Status | Milestone/notes |
---|---|---|---|---|---|---|
2008 | Angel Locsin | She Wolf: The Last Sentinel | Lobo | Lyka Raymundo | Nominated | |
2015 | Jodi Sta. Maria | The Promise | Pangako sa 'Yo | Amor Powers | Nominated |
Notes
[edit]References
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External links
[edit]Media related to Lorenzdlr/sandbox at Wikimedia Commons
- Media Ownership Monitor Philippines – Television by Vera Files and Reporters Without Borders