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There are two types of processing within the elaboration likelihood model: central processing and peripheral processing. When a message is processed through peripheral routes, the receiver does not have to think elaborately when making a decision. However, when a message is processed through central routes, receivers are more engaged and they use critical thinking skills when making a decision. [1]
- ^ WOODWARD, GARY C. (2018). PERSUASION AND INFLUENCE IN AMERICAN LIFE (8TH ED ed.). LONG GROVE: WAVELAND PRESS. ISBN 1-4786-3612-2. OCLC 1037296115.