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User:KPEditing/Evaluate an Article

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Which article are you evaluating?

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Think Small

Why you have chosen this article to evaluate?

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I wanted to choose a topic that I had a basic understanding of. This is a campaign we have talked about in my advertising classes and I wanted to see the information provided about it.


Evaluate the article

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The image is very hard to see and you can not read the text on the print ad.

My professors talk about this being one of (if not the best) print ad, so I enjoyed having Ad Age as a source to talk about the advertisement's success. I also enjoyed that they included what made this ad different than other ads at the time.

The introduction does a good job of introducing who is responsible for the campaign and the success of the campaign.

I believe this page is overall fairly neutral. They never say it's the most successful ad, but instead talk about how others view the ad's success. For example, talking about how Ad Age ranked it as the best rather than saying it is the best.

The talk page is inactive, which makes sense considering not much new information has come out about this. The article is rated "Start-Class" on the content assessment scale.

The article could be improved with a better image or showing what the text says. It could potentially be helpful to compare it to other Volkswagen ads from the time. There's not a ton of information on the page, but there is also not a ton of information in general.