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The International Tobacco Control (ITC) Policy Evaluation Project
[edit]The International Tobacco Control Policy Evaluation Project (ITC Project) is a research project conducting international longitudinal cohort surveys of tobacco use to evaluate the psychosocial and behavioural effects of national-level tobacco control policies. The ITC Project is the first international research program for the systematic evaluation of key policies (e.g., health warnings, smoke-free laws, tax/price policies, marketing bans, illicit trade, cessation policies) of the WHO Framework Convention on Tobacco Control (FCTC) at the population level[1]. The ITC Project has established a research platform to guide strong, evidence-based implementation of FCTC policies to:
- Evaluate FCTC policies at the level of the individual smoker
- Identify the determinants of effective tobacco control policies
- Disseminate research findings to the global tobacco control community, including researchers, policy makers, and advocates
The ITC Project is conducting longitudinal cohort surveys in 31 countries inhabited by over 50% of the world’s population, over 60% of the world’s smokers, and over 70% of the world’s tobacco users [2][3]. The ITC Project research team is led by ITC Project Founder and Chief Principal Investigator Dr. Geoffrey T. Fong at the University of Waterloo in Canada. The ITC Project research team includes over 150 researchers in the 31 countries, including world-leading experts across multiple disciplines[4]. ITC Surveys are designed to address critical issues in global tobacco control such as:
- "Are pictorial warnings more effective than text-only warnings?"
- "Do restrictions on advertising lead to sufficient reductions in exposure to industry marketing or must there be a total ban?"
- "Will smoke-free laws also encourage cessation?"
- "Do discount brands and cheaper sources lower the effectiveness of tobacco taxes?"
- "How does effectiveness of tobacco control policies vary by income level-within countries and across countries?"[5]
History
[edit]In 2002, Prof. Geoffrey T. Fong and researchers in Canada (University of Waterloo) formed a collaboration with an international team of researchers in Australia (The Cancer Council of Victoria), the United Kingdom (University of Strathclyde), and the United States (Roswell Park Cancer Institute and University of Illinois at Chicago) to create the ITC Four Country Project. The survey began as a set of four parallel random-digit dialed (RDD) telephone surveys of representative samples of adult smokers in four countries: United States, Canada, United Kingdom, and Australia[4].
The WHO Framework Convention on Tobacco Control (WHO FCTC) is the first international treaty negotiated under the auspices of WHO. It was adopted by the World Health Assembly on 21 May 2003 and entered into force on 27 February 2005[6]. The FCTC policies include more prominent warning labels (including graphic images), comprehensive smoke-free laws, restrictions or bans on tobacco advertising, promotion, and sponsorship, higher taxes on tobacco products, removal of potentially deceptive labelling (e.g., "light" and "mild" and packaging design that lead consumers to the misperception that certain brands may be less harmful), promotion of cessation, public education on the harms of tobacco, reduction of illicit trade, reduction of youth access, and product regulation[7]. Currently, The ITC Project’s overall objective is to measure the psychosocial and behavioral impact of key national level policies of the WHO Framework Convention on Tobacco Control (FCTC)[8].
Countries involved with the ITC Project:
Australia, Bangladesh, Bhutan, Brazil, Canada, China (Mainland), England, France, Germany, Greece, Hungary, India, Israel, Japan, Ireland, Scotland, Kenya, Malaysia, Mauritius, Mexico, Netherlands, New Zealand, Poland, Republic of Korea, Romania, Spain, Thailand, United Arab Emirates-Abu Dhabi, Uruguay, United States, Vietnam, and Zambia[2].
Survey Methods
[edit]The ITC Project uses multi-wave cohort surveys to examine the effectiveness of various tobacco control policies. Surveys analyze changes in national-level tobacco policies that are compliant with the World Health Organization (WHO) Framework Convention on Tobacco Control (FCTC). The ITC Project team conducts longitudinal cohort surveys and capitalizes on natural experiments to evaluate the impact of these policies over time[8].
All ITC surveys are developed using the same conceptual framework and methods, and the survey questions, which include more than 150 questions directly relating to policy impact, are designed to be identical or functionally equivalent across all ITC countries in order to allow strong cross-country comparisons[9][10].
The ITC Project employs a variety of survey methodologies[11], including Computer Assisted Telephone Interviewing (CATI), Computer Assisted Web Interviewing (CAWI), Random Digit Dialed Telephone Surveys, and face-to-face Surveys, occasionally with Self-Administered Paper or Online Surveys.
Findings
[edit]A key objective of the ITC Project is to promote strong evidence-based policies under the FCTC through rapid translation of knowledge to the global tobacco control community. The ITC Project knowledge translation program reaches researchers, policymakers, and advocacy groups through scientific journal papers, presentations at scientific meetings, results dissemination workshops, country-specific National Reports, FCTC policy-specific reports, cross-country comparison reports, and high-profile media coverage of project findings[7].
Awards
[edit]| Date | Award name |
|---|---|
| 2023 | Doll Wynder Award[12] |
| 2021 | Governor General's Innovation Award[13] |
| 2020 | O. Harold Warwick Prize[14] |
| 2019 | John Slade Award from the Society for Research on Nicotine and Tobacco (SRNT)[15] |
| 2019 | Medal of Honour from the Health Research Foundation (Dr. Fong is the 27th recipient of this award)[16] |
| 2017 | Policy Impact Award from the American Association of Public Opinion Research (AAPOR)[17] |
| 2015 | Global Luther L. Terry Award for Outstanding Research Contribution from the American Cancer Society[18] |
| 2013 | World No Tobacco Day Award, World Health Organization[19] |
| 2012 | Lise Manchester Award[20] |
| 2009 | Top Canadian Achievement in Health Research Award[21] |
- ^ "Building the evidence base for effective tobacco control policies: the International Tobacco Control Policy Evaluation Project (the ITC Project)".
{{cite web}}: CS1 maint: url-status (link) - ^ a b "Acknowledgement".
{{cite web}}: CS1 maint: url-status (link) - ^ "The Economics of Tobacco Control: Evidence from the International Tobacco Control (ITC) Policy Evaluation Project (March 2014)".
{{cite web}}: CS1 maint: url-status (link) - ^ a b "Advancing cancer prevention policies through research evidence: The International Tobacco Control Policy Evaluation Project".
{{cite web}}: CS1 maint: url-status (link) - ^ "The International Tobacco Control Policy Evaluation Project: Promoting Evidence-Based Strategies to Fight the Global Tobacco Epidemic" (PDF).
{{cite web}}: CS1 maint: url-status (link) - ^ "WHO FCTC Overview".
{{cite web}}: CS1 maint: url-status (link) - ^ a b "Comprehensive tobacco marketing restrictions: promotion, packaging, price and place".
{{cite web}}: CS1 maint: url-status (link) - ^ a b "The conceptual framework of the International Tobacco Control (ITC) Policy Evaluation Project".
{{cite web}}: CS1 maint: url-status (link) - ^ Amer Nordin, Amer Siddiq; Mohamad, Ahmad Syamil; Quah, Anne; Mohd Hairi, Farizah; Yee, Anne; Ahmad Tajuddin, Nur Amani; Hasan, Siti Idayu; Danaee, Mahmoud; Kaai, Susan; Grey, Matthew; Driezen, Pete; Fong, Geoffrey; Thompson, Mary (2022-03-31). "Methods of the 2020 (Wave 1) International Tobacco Control (ITC) Malaysia survey". Tobacco Induced Diseases. 20 (March): 1–10. doi:10.18332/tid/146568. ISSN 1617-9625. PMC 8969648. PMID 35431718.
{{cite journal}}: CS1 maint: PMC format (link) - ^ ITC Project. (2013). ITC Canada National Report: Findings from the Wave 1 to 8 Surveys (2002-2011). ITC Project. https://itcproject.s3.amazonaws.com/uploads/documents/ITC_Canada_National_Report_Waves_1_to_8_2002_-_2011_Novem.pdf
- ^ Thompson, Mary, E.; Huang, Y.C; Boudreau, Christian; Fong, Geoffrey; Van Den Putte, Bas; Nagelhout, Gera, E.; Willemsen, Marc, C. (2013). "Accounting for the Effects of Data Collection Method Application to the International Tobacco Control Netherlands Survey". Population (English Edition 2002-). 68: 447–472 – via Research Gate.
{{cite journal}}: CS1 maint: multiple names: authors list (link) - ^ "SRNT 2023 AWARDS". SRNT. Retrieved July 3, 2024.
{{cite web}}: CS1 maint: url-status (link) - ^ "Dr. Geoffrey T. Fong, Dr. Mary E. Thompson, Dr. David Hammond". Governor General’s Innovation Awards. Retrieved 2024-07-03.
- ^ cancer, Canadian Cancer Society / Société canadienne du (2021-05-12). "2020 Awards for Excellence". Canadian Cancer Society. Retrieved 2024-07-03.
- ^ "SRNT 2019 AWARD WINNERS". SRNT. Retrieved July 3, 2024.
{{cite web}}: CS1 maint: url-status (link) - ^ "Advancing cancer prevention policies through research evidence: The International Tobacco Control Policy Evaluation Project". Cancer Prevention Fellowship Program. Retrieved 2024-07-03.
- ^ "DCCPS International Activities May 2017, Volume 7, Issue 2". cancercontrol.cancer.gov. Retrieved 2024-07-03.
- ^ "American Cancer Society to Recognize International Tobacco Control Leaders at World Conference on Tobacco or Health". American Cancer Society MediaRoom. Retrieved 2024-07-03.
- ^ "World No Tobacco Day 2013 awards - the winners". www.who.int. Retrieved 2024-06-26.
- ^ "Geoffrey Fong, David Hammond and Mary Thompson, Lise Manchester Award 2012 | Statistical Society of Canada". ssc.ca. Retrieved 2024-06-26.
- ^ Straus, Sharon E. (2009-10-13). "Six of the top achievements in Canadian health research". CMAJ. 181 (8): E138 – E139. doi:10.1503/cmaj.091624. ISSN 0820-3946. PMC 2761464. PMID 19786478.
{{cite journal}}: CS1 maint: PMC format (link)