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Joe Sealey (born 12 March 1983) is a British entrepreneur, former professional footballer, football agent, and reality television personality. He is widely recognized for his appearances on The Real Housewives of Cheshire alongside his wife, Nicole Sealey. Beyond television, Sealey has built a successful career in business, notably revitalizing the iconic Mr. Whippy brand. He is also known for his candid discussions about overcoming addiction and his journey to sobriety.

Early life and football career

Joe Sealey is the son of the late Les Sealey, a former goalkeeper for Manchester United and West Ham United. Following in his father’s footsteps, Joe pursued a career in football as a goalkeeper. He played professionally for West Ham United F.C. but was forced to retire at the age of 21 due to injury.

Football agency career

After retiring from professional football, Sealey transitioned into a football agent. He represented several players, including Dylan Tombides and Roy Carroll. His experience as a former player provided him with insight into the needs and challenges of professional athletes.

Business ventures

Sealey has had many business successes, including selling three multimillion-pound ventures in the fields of fitness, logistics, and corporate hospitality. His ability to identify and scale profitable business models has earned him a strong reputation in the entrepreneurial space.

In 2023, Sealey, along with his business partners, acquired the trademark rights to the iconic Mr. Whippy brand in the United Kingdom. Their goal was to modernize and relaunch the nostalgic ice cream brand for a new generation of consumers. Under their leadership, MJP Whippy Ltd was established to oversee the development of new Mr. Whippy-branded products, such as cupcakes and premium desserts, distributed through retail and event-based channels. The move positioned Mr. Whippy not just as an ice cream van staple but as a broader dessert brand within the FMCG (fast-moving consumer goods) sector.

In addition to Mr. Whippy, Sealey has been involved in various other ventures:

• Innovative Retail Solutions Limited – Founded in 2025, this company focuses on providing cutting-edge solutions and services to the retail sector, including point-of-sale systems and customer experience technologies.
• The Car Hire Factory Limited – A car rental business launched in 2022 aimed at offering flexible, tech-enabled short-term vehicle hire.
• Neon PT Limited – A fitness and personal training brand, which grew quickly due to its unique client engagement model and later became one of Sealey’s successful business exits.

Sealey’s entrepreneurial career reflects a shift from sports to business leadership, demonstrating adaptability and vision across multiple sectors.

Personal life

Sealey is married to Nicole Sealey, a fellow entrepreneur and television personality. The couple appear together on The Real Housewives of Cheshire and co-host a podcast titled A Husband and a Housewife, where they discuss family, business, and personal experiences.

Advocacy and public speaking

Sealey has been vocal about his battles with addiction to cocaine and alcohol, particularly following the death of his father and the end of his football career. He has shared his recovery journey on multiple platforms:

• Book: His memoir, On Days Like These, became a number one bestseller, detailing his path to sobriety.
• Podcasts: Sealey has appeared on podcasts such as The Addiction Podcast - Point of No Return and School of Rock Bottom, discussing addiction, mental health, and personal growth.

External links

• A Husband and a Housewife – Spotify

Category:1983 births Category:Living people Category:British businesspeople Category:Former footballers Category:Reality television participants Category:People associated with The Real Housewives franchise