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INDIA DEGA AASHIRVAD

In India, over 10 million weddings take place every year. Rice is an extremely auspicious part of every wedding ceremony. At least 2 to 5 kgs of rice are used at every wedding to shower blessings upon the newlyweds, only to be swept away soon after. In this same India, 195 million people are left undernourished.

India Dega Aashirvad is an initiative to empower millions across the country with a way of upholding this sacred tradition while helping millions living in poverty. We created special packs, each filled with a pinch of rice to be distributed to wedding guests instead of a fist full of rice. Thus, giving them a choice to merely touch the pack as a symbol of their blessing. Betrothed couples, families, or wedding planners can log on to www.indiadegaaashirvad.com, where these packs are made available in exchange for the rice that would otherwise be used to shower the couple during the wedding ceremony.

The selected packs are delivered to the wedding venue, and the rice collected in return is turned into meals for the underprivileged by the Feeding India foundation.