Fraffonauta

Welcome to my user page!

👋 Who I Am

I’m Fraffonauta, Francesco De Nittis, a marketing strategist and researcher

My professional background lies at the intersection of:

Strategic marketing
Consumer segmentation
Human-centered research
Cultural branding

I believe that the most powerful strategies come from understanding people deeply — not just as consumers, but as human beings.

🎓 What I Do

At Human Centric Group, I help brands:

Understand their audiences through qualitative research
Segment markets using real-life behaviors and values
Build identity systems that resonate with culture
Translate ethnographic insight into actionable strategy

📚 What I Like

Beyond marketing, I’m passionate about:

History – especially 20th-century European history, propaganda, and social change
Classical and Renaissance art – with an interest in iconography, symbolism, and patronage
Aviation – both civil and military, with a focus on post-war aircraft and aviation technology
Communication theory – how symbols, narratives, and cultural frameworks shape meaning

🤝 Why I'm on Wikipedia

I contribute to Wikipedia as a way to give back. Much of what I learn during my work and independent study comes from shared knowledge — so this is my way of closing the loop.

Whenever I gather valuable insights, contextual information, or discover underrepresented topics, I try to contribute them here, making knowledge accessible to everyone.

🛠️ Wikipedia Contributions

You’ll find me editing pages related to:

Branding and marketing theory
History of communication and advertising
Aviation history and aircraft entries
Biographies of artists, strategists, and cultural figures

All edits are personal and voluntary. I follow Wikipedia’s core principles of neutrality, verifiability, and collaborative editing