User:Dfertileplain/sandbox
Olaitan Salaudeen | |
|---|---|
 | |
| Born | Sheriff Olaitan Salaudeen |
| Nationality | Nigerian |
| Education | Lagos State Polytechnic |
| Occupation(s) | Music plugger, Entrepreneur |
| Years active | 2010–present |
| Known for | Being one of the most influential Nigerian music plugger |
Sheriff Olaitan Salaudeen (born April 6, 1981), is a Nigerian music plugger[1] and CEO of MuchMusic Less Talk;[2] a promotional outfit and media outreach that is into artists promotion and have worked with artistes like Olamide, Asake, Fireboy DML, 9ice, Reminisce, Small Doctor, Korede Bello and May D.[3] He is also known for his work as the official music plugger for YBNL Nation, which he helped boost the careers of artists like Olamide, Adekunle Gold, Fireboy DML, Asake,Ycee, Ayo Maff.[4][5]
Early life
[edit]Olaitan was born on April 6, 1981, in Agege, Lagos, Nigeria. He developed an interest in music at a very young age during his teenage years while attending Arabic lessons known as Ile-kewu.
Education
[edit]He attended St. Joseph Secondary School, Idi-Mangoro, Agege, and then studied Mass Communication at Lagos State Polytechnic, where he graduated in 2008. He later completed the National Youth Service Corps (NYSC) program at NTA Minna, Niger State.
Career
[edit]Olaitan began his career in music promotion after completing his NYSC program. He worked at Television Continental (TVC) for two years, gaining experience in media and promotions. In 2010, he transitioned fully into music promotion where he started Much Music Less Talk[6] and then became the music plugger for YBNL Nation, where he has contributed to the careers of various Nigerian artists.
As the music plugger for YBNL Nation, Olaitan has been involved in the promotion of artists such as Olamide, Adekunle Gold, Fireboy DML, Asake, and Ycee. His efforts have supported the visibility and growth of Nigerian music, contributing to its recognition on international platforms.[7][8] He is widely recognized as one of Nigeria's most influential music plugger.[1]
Personal life
[edit]Olaitan is a practicing Muslim and regularly observes religious rites. He has performed Hajj and Umrah, attending Umrah on an annual basis.
He is married and has three children: Iremide, Ireayo, and Ireanu.
References
[edit]- ^ a b Admin (April 21, 2022). "The importance of music pluggers in the digital age – Sheriff Olaitan Salaudeen". Vanguard.
- ^ Admin (April 20, 2021). "MuchMusic LessTalk Promotions and Sheriff Olaitan Salaudeen celebrate 10 years of impactful involvement in the music industry". Vanguard.
- ^ Admin (April 30, 2021). "MMLT boss Sheriff Salaudeen speaks on a decade of experience". The Nation.
- ^ "From Bariga to Stardom: AYO MAFF's Breakthrough with 'Dealer' – THISDAYLIVE". www.thisdaylive.com. Retrieved 2024-06-26.
- ^ "AYO MAFF: Bariga's Melodic Journey With 'Dealer' ft. Fireboy DML – Independent Newspaper Nigeria". 2024-04-28. Retrieved 2024-07-20.
- ^ Rasak, Adekunle (2021-04-25). "MuchMusic LessTalk Promotions celebrates 10 years". Tribune Online. Retrieved 2025-02-12.
- ^ Zaga, General (2022-04-22). "The importance of music pluggers in the digital age- Sheriff Olaitan Salaudeen". Retrieved 2024-08-08.
- ^ Telegraph, New (2021-04-25). "Sheriff Salaudeen celebrates 10th anniversary - New Telegraph". newtelegraphng.com. Retrieved 2024-06-26.