User:Conner Johnson/sandbox

Social judgment theory (SJT) is a persuasion theory proposed by Carolyn Sherif, Muzafer Sherif, and Carl Hovland,[1] defined by Sherif and Sherif as the perception and evaluation of an idea by comparing it with current attitudes. According to this theory, an individual weighs every new idea, comparing it with the individual's present point of view to determine where it should be placed on the attitude scale[2] in an individual's mind. A person will access the incoming message and interpret it, based their own character to decide whether it agrees or disagrees with their own conclusion..

The main point of SJT is the attitude change, because the person is contrasting their own position and comparing it to the person's ideas who is justifying a change .Then we will see how it relates to the listeners’ judgments of the persuasive messages.[17] It is also essential to judge how close or far away one's position is. The next step is to shift one's position in response to the argument made. An individual adjusts an attitude once he or she has judged a new position to be in his or her latitude of acceptance. If someone judges that message to be in his or her latitude of rejection, they will also adjust their attitude, but in the opposite direction from what they think the speaker is advocating.[18]

SJT is a framework that studies human judgment. It is a metatheory that directs research on perspective which is how you perceive the situations. Brunswik's work with probabilistic functionalist psychology found that a person's psychological processes are adapted to factors of their environment.[3] Social judgment theory arose from Egon Brunswik's probabilistic functionalist psychology and his lens model, which are socio-psychological theories.[4] It also comes from judgment theory. The psychophysical principle involved for example, is when a stimulus is farther away from one’s judgmental anchor, a contrast effect is highly possible; when the stimulus is close to the anchor, an assimilation effect can happen. Social judgment theory serves an attempt to generalize the mental and physical qualities of social judgment. With the person’s preferred position serving as the judgmental anchor, SJT is a theory that mainly focuses on the internal processes of a person's own judgment in regards to the relation within a communicated message. [5] The concept was intended to be an explanatory method designed to detail when persuasive messages are most likely to succeed.

Social Judgment Theory is a framework that studies human judgment. It is a metatheory that directs research on perspective about a given subject.