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Zara, a massive worldwide clothing retailer and trailblazer of 'fast fashion' fundamentals give verification concerning the diversity of ways in which retailers source worldwide. There's the presumption in light of the current seminal shift within the culture of design from haute couture and ready-to-wear to fast fashion, and report that the expanded diversity and fashionability related to design, represented on behalf of Zara, have shifted the ultimate balance of competitive advantage particularly. Resource firms in nations such as Morroco, India, and Turkey have picked up the competence to manufacture unique high-quality pieces of clothing with the desired mobility, and at great speeds, the company Zara has turned to source from these nations. Tokatli, Nebahat. “Global Sourcing: Insights from the Global Clothing Industry—the Case of Zara, a Fast Fashion Retailer.” Journal of Economic Geography, vol. 8, no. 1, 2008, pp. 21–38. JSTOR, http://www.jstor.org/stable/26161238. Accessed 20 Apr. 2023.