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Christopher Daniel Price (born December 31, 1973) is an American entrepreneur and business executive with a diverse career spanning the automotive, marketing, and construction industries. He is the current CEO of Metro Builders, Inc., a general contracting and restoration firm founded in Memphis, Tennessee, and is actively expanding the brand across the Southeastern United States. Price is also the former dealer principal of Price Ford, one of the top-performing Ford dealerships in the country during the 2000s, and the founder of iAuto Marketing, a national advertising and consulting firm for the automotive sector. In addition, he is the former COO and now sole owner of the Brian Elder Roofing brand, one of the largest roofing companies in the Memphis area.

Early Life and Education Christopher Daniel Price was born on December 31, 1973, in Memphis, Tennessee, to Edward Carson Price and Patricia D. Price. Following his parents’ divorce, his father moved to Clearwater, Florida, while his mother remained in Memphis. During his teen years, Price split time between both parents, living in Florida (1986–1987), Memphis (1988–1989), and Florida again (1990–1992). In 1986, during his first relocation to Florida, he settled in Dunedin, where he met Teresa, who would later become his wife.

Price attended Valencia Community College in Orlando, Florida, from 1992 to 1994, serving as vice-president of student government during the 1993–1994 academic year. While attending college, he also bred veiled chameleons and bearded dragons and operated a small exotic animal import business.

Career Automotive Industry Price launched his professional career in 1994 at Norman Brothers Nissan in Orlando. He quickly moved through the dealership ranks and, in 1997, was recruited by automotive executive Richard McCotter III at McCotter Ford to serve as used car manager for a high-performance sales team in Titusville, Florida. This “Mega Team,” organized by McCotter, executed off-site sales along Florida’s Atlantic coast while ramping up volume and net profits at the dealership, regularly achieving volumes of up to 200 vehicles per month.

In 2001, Price relocated to Millington, Tennessee, where he partnered with a family member to purchase a small, struggling Ford dealership. At just 27 years old, he became the second-youngest non-generational Ford dealer ever appointed by Ford Motor Company. As dealer principal and general manager of Price Ford, he led the dealership from 2001 to 2009, growing to nearly $40 million in annual revenue. In 2004, he organized the purchase of 40 acres and oversaw the construction of a new 15,000 square foot Ford facility on Highway 51 in Millington, TN, enhancing the dealership’s visibility and operations. Under his leadership, Price Ford frequently ranked among the top 100 Ford dealers nationwide and often captured more than 20% market share in the Memphis Ford market.

In 2007, Ford Motor Company invited Price to open its National Ford Dealer Meeting, where he presented under the program "Ideas That Work" to share best practices based on Price Ford’s success in front of over 4,000 Ford, Lincoln, and Mercury dealers. In 2008, Price sold the dealership to Homer Skelton, a fellow Memphis auto dealer, as part of a strategic acquisition also involving a local Chrysler store.

Marketing and Entrepreneurship In 2009, Price founded iAuto Marketing, a national automotive advertising and consulting firm. The company worked with dealers from Melbourne, Florida, to Los Angeles, California, offering services including sales event coordination, branding, digital advertising, on-air talent for traditional advertising, and operational strategy consulting.

Construction and Restoration Price entered the construction industry in 2017 when he invested in Brian Elder Roofing, a small company based in Arlington, Tennessee. Partnering with longtime friend Brian Elder, the company grew into one of the largest roofing firms in the Memphis area. In 2024, Price acquired full ownership of the brand.

In March 2023, Price acquired Metro Builders, Inc., a general contracting and storm restoration firm founded in 1996 by Jack Pearson in Memphis, Tennessee. After managing the company since May 2020, Price officially purchased it and began building a regional empire under the Metro Builders name. Current offices are located in Memphis, Tennessee, and Clearwater, Florida, with a third location launching in Orlando, Florida, in the last quarter of 2025. Metro Builders is now one of the fastest-growing construction brands in the Southeast.

Philanthropy Christopher Daniel Price has demonstrated a steadfast commitment to community service and philanthropy, holding numerous leadership positions across various organizations:

Founding Board Member, Houston High School Athletics and Arts Foundation (2013–2021): Price played a pivotal role in establishing this foundation, which successfully raised over $10 million for on-site athletic improvements at Houston High School in Germantown, Tennessee. ​

Founding Member and Board of Directors, Tennessee Department of Safety and Homeland Security Foundation (2013–2016): Contributing to statewide safety initiatives, Price supported efforts to enhance public security and emergency preparedness. ​

President, Shelby County Schools Education Foundation (2007–2016): Under his leadership, the foundation advanced educational opportunities and resources for students in Shelby County.​

Board of Directors, Memphis Police Foundation (2010–2015): Price collaborated with law enforcement to support community policing efforts and public safety programs.​

Board of Directors, Juvenile Intervention Faith-based Follow-up (JIFF) Foundation (2011–2014): He contributed to initiatives aimed at mentoring and rehabilitating at-risk youth through faith-based programs.​

Board Member and Chairman, Millington Chamber of Commerce (2002–2009): As Chairman, Price was named Millington Chamber Person of the Year in 2004, recognizing his significant contributions to local business development.​

Board Member, Millington Rotary Club (2004–2008): He supported various community service projects and initiatives through his involvement with the Rotary Club.​

In addition to these roles, Price has been actively involved in:

Donating Roofing Services: Through his businesses, he has provided general contracting and roofing services to veterans, senior citizens, and families in need, often in partnership with local communities and nonprofit organizations throughout the Southeast.​

Supporting Youth Sports Programs: Price has sponsored local baseball teams and contributed to facility improvements, enhancing opportunities for young athletes in the Memphis area.​

Disaster Relief Efforts: Leveraging the resources of Metro Builders and Brian Elder Roofing, he has offered emergency tarping, temporary repairs, and reconstruction at no cost to families affected by natural disasters.​

Christopher Price's philanthropic philosophy centers on the belief that "restoration is about more than buildings—it’s about people." His efforts reflect a commitment to restoring hope, dignity, and opportunity within the community and its citizens to enhance the lives of all.

Personal Life Christopher Price was born and raised in Memphis, Tennessee, and spent his formative years moving between Memphis and Florida following his parents' divorce. In middle school in Dunedin, Florida, he met Teresa, the love of his life. The couple married in 1996 and have three children:

Bailey Carson Price (born 1998)

Connor Christopher Price (born 2002)

Tristian LeVaughn Carson Price (adopted in 2006), their nephew

Price is known for his commitment to family, entrepreneurial drive, and leadership across multiple industries. He continues to reside in the Tarpon Springs, FL, area while actively expanding his business ventures throughout the Southeastern United States.