User:Bvsriniv/sandbox

1. Srinivas Belur Vijayaraghavan

Srinivas Belur Vijayaraghavan is an Indian marketing executive, author and speaker known for his leadership in the technology and startup sectors. He has served as Chief Marketing Officer (CMO) at Loop (formerly Loop Health), a health-tech startup, and held senior marketing roles at firms including Gupshup (as VP–Marketing) and Pluralsight (as Country Head – Marketing for India). Over a career spanning more than two decades, he has worked with global technology companies (including IBM, Hewlett-Packard and Tejas Networks) and SaaS startups (such as Mobileum, Qubole and Gupshup). He is the author of several books on marketing (including *The SaaS Model: A New Dimension to Marketing*) and is frequently featured in industry media and conferences as a thought leader in marketing and technology.

1. 1. Career

Vijayaraghavan began his career as a software engineer at IBM, later earning an MBA from IIM Bangalore. He transitioned into marketing and management roles at global technology firms. Early in his marketing career he held positions at Hewlett-Packard (HP) and at Tejas Networks (a telecom equipment firm). He then served at Mobileum (formerly Harris’s telecom business) in a marketing leadership role.

In the 2010s, Vijayaraghavan moved to India-focused roles in the software industry. Around 2015–2019 he was **Country Head of Marketing for India at Pluralsight**. He subsequently joined the data-platform startup **Qubole** in a senior marketing position. In late 2019 or early 2020, he became **Vice President of Marketing at Gupshup**, a conversational messaging platform. He remained at Gupshup through 2021–2022, speaking on panels (e.g. at a Dentsu-E4M digital advertising event) and co-hosting the company’s *Conversational Messaging* podcast.

In 2023, Vijayaraghavan joined **Loop Health (Loop)**, a Bengaluru-based health insurance startup, as Chief Marketing Officer. (Loop’s own website confirms he is the CMO for their company-facing content series.) In this role he oversees brand, product and growth marketing.

1. 1. Publications and Patents

Vijayaraghavan is also an author. His published books include:

• *Marketing for Services Outsourcing* (McGraw-Hill, 2013) – a business marketing textbook.
• *Tattvam: A Family’s Self-Discovery* (2015) – a full-length novel he wrote as a personal project.
• *Filmy Manager* (2016) – a book on the business of Indian cinema.
• *The SaaS Model: A New Dimension to Marketing* (Bloomsbury, 2023) – a professional guide to marketing in software-as-a-service companies.

These titles are confirmed by publisher listings and event profiles (e.g. a NASSCOM conference biography lists the first three titles).

He holds patents as an inventor from his time at IBM. Notably, U.S. Patent No. 8,024,306 (filed 2007, granted 2011) titled “Hash-based access to resources in a data processing network,” and U.S. Patent No. 7,519,726 (filed 2003, granted 2009) titled “Methods, apparatus and computer programs for enhanced access to resources within a network” both list S.B. Vijayaraghavan as a co-inventor. These patents – assigned to IBM – pertain to technology for managing and distributing network resources.

1. 1. Media and Public Speaking

Vijayaraghavan is regularly interviewed and featured in media on marketing and technology topics. In February 2022 he commented for *Exchange4Media* on the emerging role of conversational advertising, speaking at a Dentsu-E4M event. In November 2021 he was a featured speaker at the MarTech Asia Summit (as covered by *Economic Times* BrandEquity), discussing conversational marketing while identified as Vice President of Marketing, Gupshup.

He has participated in podcasts and public forums. While at Gupshup, he co-hosted the company’s *Conversational Messaging Podcast* – for example, a June 2022 episode features him alongside other marketing leaders. He has also given numerous interviews (including radio interviews on Fever FM about his book *Filmy Manager*) and written guest articles on industry sites.

After joining Loop Health, he launched “Close the Loop,” a video/podcast series hosted on the Loop platform. In this series Vijayaraghavan appears regularly as host (for example, Episodes 15 and 25 in 2023–2024), conversing with HR and business leaders on topics like company strategy and workplace culture.

Throughout his career he has spoken at industry conferences and events in India. For instance, he took part in a panel on talent at the 2019 NASSCOM Technology & Leadership Forum (listed as a Pluralsight Marketing Head), and more recently at marketing summits and webinars for technology and HR audiences. His insights have been cited in *Economic Times*, *Exchange4Media*, *People Matters* and other trade publications. The compiled information above is drawn from press articles, company announcements and conference materials featuring his career highlights and roles.

References

• Bloomsbury Publishing – *The SaaS Model: A New Dimension to Marketing* author page (2023).
• Exchange4Media – “Advertising needs to become conversational: Srinivas B Vijayaraghavan, Gupshup” (Interview, Feb 2022).
• Economic Times *BrandEquity* – “MarTech Asia Summit 2021: Conversational marketing with Srinivas B Vijayaraghavan, Gupshup” (Nov 17, 2021).
• Loop Health – *Close the Loop* video series, Episodes 15 and 25 (featuring “Srinivas B.V., CMO, Loop”).
• Gupshup Resources – Team page for Srinivas B. Vijayaraghavan, “VP Marketing”.
• Restaurant India 2021 Congress – Speaker profile “Srinivas B. Vijayaraghavan, VP-Marketing, Gupshup”.
• NASSCOM Tech & Leadership Forum 2019 (sched.com) – Speaker bio for Srinivas B. Vijayaraghavan, listed as Pluralsight Country Head – Marketing.
• Justia Patents – Inventor listing for Srinivas Belur Vijayaraghavan, showing US Patent 8,024,306 and 7,519,726 (IBM).
• Podcasts & Interviews – Conversational Messaging Podcast (Episode 21, June 2022); SoundCloud “Filmy Manager” radio interview summaries (June 2016).