User:Balbaugh42/Deep canvassing
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Deep Canvassing
[edit]Deep Canvassing follows a more empathetic approach compared to traditional canvassing. These techniques are deployed during political campaigns and can be used with any form of activism. Persuasion is not necessary when a deep canvasser comes knocking on your door. With an open-ended question approach, these canvassers engage in active listening, rather than a quick pitch for voter support. The end result is one that allows one another to gain understanding and build trust.
People's Action Deep Canvass Political Persuasion Experiment worked with both David Broockman and Josh Kalla to determine the efficacy of the deep canvassing approach. Canvassers used a two-way communication method via phone calls, where they wanted to know the voters relevant and emotionally significant experiences. This built the script for more canvassers to use later on. The voters responded better with a "Pro-Biden" message, rather than an "Anti-Trump" message. The experiment concluded with an overall addition of 3.1 votes towards President Biden's vote margin in 2020.[1]
Formulating a script is the key component to engaging households while deep canvassing. The topic of race may tend to be subjective to most. SURJ-NYC explores the qualitative examination of dialogical elements in the Anti-Racist Deep Canvassing Conversations. [1] The results show a range of experiences such as Interpersonal Agreement, InterVoice Dynamics, Authoring the Self and the other, and Bringing in personal Experience.
Interpersonal agreement develops mutual and shared understanding and confirms this as a major component during a deep canvassing conversation. This form of experience can show a participant may midjudge the agreement with the canvasser, or there is a sense of agreement that disinhibits racism. InterVoice dynamics comprise two subthemes that observe hidden dialogue and maintaining the balance between voices. Authoring the Self and the Other is an elaboration of understanding someone.
- ^ a b Brennan, William (December 2021). "A Qualitative Examination of Dialogical Elements in Anti-Racist Deep Canvassing Conversations". Research Gate.