User:April.W/sandbox
 | This is a user sandbox of April.W. You can use it for testing or practicing edits. This is not the place where you work on your assigned article for a dashboard.wikiedu.org course. Visit your Dashboard course page and follow the links for your assigned article in the My Articles section. |
Tencent Video
[edit]In April 2011, Tencent Video was tested on-line, using the domain name of the original Tencent podcast, Tencent QQLive, and then was officially launched with an independent domain. Tecent Video supports online VOD (Video on Demand) and television broadcasts with rich content, and provides list management, video volume amplification, color quality adjustment and other functional services.
In the Tencent Video V Vision Conference on November 4, 2016, Tencent’s Network Media Business Group President Yisheng Liu announced that Tencent Video’s new brand spirit was “Not Neglecting a Good Time”. Tencent Video demonstrated a new brand identity and created a new positioning in order to attract younger users and give users more emotional resonance. Adhering to the “Content Is King” and “Always Be User-oriented” values, Tencent Video, through this brand upgrade, focused on highlighting the differentiated competitive advantage of premium content and deepening emotional communication with consumers, and continued attempting to create value for audiences and advertisers[1].
Tencent Video’s "new product" strategy focuses on developing original content and supporting original programs, home-made drama, micro-movie, and short film contest and support plan. Tencent Video adheres to create quality content for users, and plans to vigorously promote the strategy of being original to allow users to be more satisfied with Tencent Video’s products[2].
As of October 2017, Tencent Video has realized a revenue of RMB 65.2 billion(USD 9.87 billion) with an increase of 61% from last year. According to StoreIntelligence from SensorTower store intelligence platform, in September 2017, Tencent Video was the only non-game application of the 8 Chinese apps among the top 30 mobile applications with the largest combined revenue in the global App Store and Google Play stores. In October, with the iOS revenue alone in China, Tencent Video ranked among the top 15 apps with the largest global consolidated monthly income. Tencent Video also ranked top in revenue of iOS entertainment applications in China in October 2017[3].
According to the data from App Annie, Tencent Video ranked the first of iOS entertainment applications in China in October 2017 in terms of monthly active users. Tencent video’s mobile terminal has reached an average of 140 million sets of independent devices per day, ranking first with 1.12 million more devices than the second highest company. It has monthly mobile active users of over 457 million and subscribers of 43 million, which is China’s largest video streaming subscription size.
Brand Development
[edit]Tencent Video is positioning the biggest online video entertainment platform in China. It provides users online videos with features of quality content, ultimate viewing experience, convenient login, 24-hour multi-platform seamless application experience, and quick sharing of videos.
Brand Logo
[edit]On June 23 2016, Tencent Video’s new Logo was officially launched, presenting Tencent Video’s new image. It is reported that Tencent Video’s new logo is meant to represent high quality, pleasure, taste, and abundance. Tencent Video hopes to express that it is going to bring more convenient and smoother viewing experience to users.
Brand Concept
[edit]The brand slogan of “Not Neglecting a Good Time” is meant to interpret Tencent’s commitment to users: continuously exerting the advantage from multi-platforms, and enabling users to resonate on every video viewing experience by powerful content ecology.
Events
[edit]- In June 2011, Tencent Video documentary channel was officially launched[4].
- In August 2012, Tencent Video daily average broadcasts were over 200 million.
- On April 17, 2013, Tencent Video’s first British drama "happy lovers" was independently broadcast on their website[5].
- On April 27, 2013, Tencent Video announced that it has reached an agreement with six major production companies including BBC Worldwide, ITV Studios, Fremantle Media, All3Media International, and Endemol to become the largest British drama resource in China[6].
- On June 3, 2013, Tencent Video’s British TV channel was launched, which was China's first British drama broadcast platform[7].
Main Functions
[edit]Tencent Video envisions itself performing the following functions.
- Supporting online viewing and offline video viewing cache.
- Supporting channel recommendation, watching history, joining watch list, and searching function to quickly find videos.
- Supporting DLNA and AirPlay cast TV viewing.
- Supporting live online concert, live broadcast, and interactive sending props.
- Supporting VIP membership with cinema blockbuster.
- Supporting Tecent Video login through WeChat and QQ.
- Supporting Sharing of films and televisions, video pictures, graffiti, and small video.
- Supporting personalized theater.
- ^ Yang, Carina. "Yisheng Liu: Tencent Video brand new upgrade - Not Neglecting a Good Time". Tencent Entertainment.
- ^ "iQiyi, Youku, and Tencent Video competitive analysis report 2016". Mamicode.
- ^ Liu, Alon. "Tencent Third Quarter Earnings Report: Tencent Video realized strong growth in business and revenue". Tencent Technology.
- ^ "Tencent video documentary channel was launched". tech.ifeng.com.
- ^ "Tencent video first British drama was online". ent.qq.com (in Chinese (China)).
- ^ "腾讯视频与BBC等制作公司达成中国最大英剧资源引进". ent.ifeng.com.
- ^ "腾讯视频发布独家大剧计划 打造第一英剧平台_娱乐_腾讯网". ent.qq.com (in Chinese (China)).