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'''Lyfeguard Limited''' is a British [[financial technology]] company headquartered in London. It offers a digital platform that allows individuals to store and manage personal documents and information, and provides tools for financial advisers to access and monitor client data. The company operates in the [[financial planning]], digital estate management, and [[Open finance]] sectors.<ref>{{cite news |title=Britons urged to get |
'''Lyfeguard Limited''' is a British [[financial technology]] company headquartered in London. It offers a digital platform that allows individuals to store and manage personal documents and information, and provides tools for financial advisers to access and monitor client data. The company operates in the [[financial planning]], digital estate management, and [[Open finance]] sectors.<ref>{{cite news |title=Britons urged to get 'expert guidance' on pensions as many are not planning for retirement |url=https://www.express.co.uk/finance/personalfinance/1747844/Pensions-advice-retirement-planning/amp |access-date=2025-04-23 |work=Express |date=2024-12-12}}</ref> |
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== History == |
== History == |
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== Recognition == |
== Recognition == |
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In 2023, Lyfeguard received the “Small Family Business of the Year” award from Business Awards UK<ref>{{cite news |title=Business Awards UK Celebrates Outstanding Achievements at the 2023 Regional Business Awards |url=https://finance.yahoo.com/news/business-awards-uk-celebrates-outstanding-143200949.html |access-date=2025-04-23 |work=Yahoo! Finance |date=2023-12-14}}</ref> and was named “Most Innovative Life Planning Platform” by SME News.<ref>{{cite web |title=SME News Announces the Winners of the 2023 Greater London Enterprise Awards |url=https://smenews.digital/sme-news-announces-the-winners-of-the-2023-greater-london-enterprise-awards/ |access-date=2025-04-23 |website=SME News}}</ref> |
In 2023, Lyfeguard received the “Small Family Business of the Year” award from Business Awards UK<ref>{{cite news |title=Business Awards UK Celebrates Outstanding Achievements at the 2023 Regional Business Awards |url=https://finance.yahoo.com/news/business-awards-uk-celebrates-outstanding-143200949.html |access-date=2025-04-23 |work=Yahoo! Finance |date=2023-12-14}}</ref> and was named “Most Innovative Life Planning Platform” by SME News.<ref>{{cite web |title=SME News Announces the Winners of the 2023 Greater London Enterprise Awards |url=https://smenews.digital/sme-news-announces-the-winners-of-the-2023-greater-london-enterprise-awards/ |access-date=2025-04-23 |website=SME News|date=September 2023 }}</ref> |
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The company was shortlisted for the Family Business category at the Great British Entrepreneur Awards in 2023 and 2024.<ref>{{cite web |title=Fraser & Gary Stewart – Lyfeguard |url=https://greatbritishentrepreneurawards.com/artist/fraser-gary-stewart-lyfeguard/ |access-date=2025-04-23 |website=Great British Entrepreneur Awards}}</ref><ref>{{cite web |title=London Shortlist 2024 |url=https://greatbritishentrepreneurawards.com/london-shortlist-2024/ |access-date=2025-04-23 |website=Great British Entrepreneur Awards}}</ref> |
The company was shortlisted for the Family Business category at the Great British Entrepreneur Awards in 2023 and 2024.<ref>{{cite web |title=Fraser & Gary Stewart – Lyfeguard |url=https://greatbritishentrepreneurawards.com/artist/fraser-gary-stewart-lyfeguard/ |access-date=2025-04-23 |website=Great British Entrepreneur Awards}}</ref><ref>{{cite web |title=London Shortlist 2024 |url=https://greatbritishentrepreneurawards.com/london-shortlist-2024/ |access-date=2025-04-23 |website=Great British Entrepreneur Awards}}</ref> |
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Latest revision as of 13:10, 23 April 2025
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Submission declined on 11 January 2025 by Stuartyeates (talk).
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| Submission declined on 2 August 2024 by SafariScribe (talk). This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources. This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by SafariScribe 9 months ago.
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| Submission declined on 30 April 2024 by Xoak (talk). This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources. Declined by Xoak 12 months ago. | |
| Submission declined on 29 April 2024 by Theroadislong (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. Declined by Theroadislong 12 months ago. | |
| Submission declined on 27 April 2024 by Umakant Bhalerao (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by Umakant Bhalerao 12 months ago.
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| Submission declined on 26 April 2024 by Greenman (talk). This submission does not appear to be written in the formal tone expected of an encyclopedia article. Entries should be written from a neutral point of view, and should refer to a range of independent, reliable, published sources. Please rewrite your submission in a more encyclopedic format. Please make sure to avoid peacock terms that promote the subject. Declined by Greenman 12 months ago. | |
Comment: There's a swathe of primary sources here which need to be weeded. Stuartyeates (talk) 04:04, 11 January 2025 (UTC)
- Comment: The OP has removed primary and unreliable sources upon my instructions. And I myself have cleaned up the promo bits and copy edited the article. Also trimmed some references. I've put some of them in the talk page. IMO the company might meet borderline notability but I'll leave that to someone else to review. @Fintechfraser: you may resubmit the draft now and someone else will review it. Regards. X (talk) 18:38, 30 April 2024 (UTC)
- Comment: Linkedin.com and Spotify are not reliable independent sources. Theroadislong (talk) 12:48, 29 April 2024 (UTC)
- Comment: Thank you for your WP:COI declaration. However, the framing of the submission is still promotional and not suitable as is. See also WP:SOLUTION. Greenman (talk) 21:12, 26 April 2024 (UTC)
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| Company type | Privately held company |
|---|---|
| Industry | |
| Founded | January 27, 2021 in London, England |
| Founders | Fraser Stewart, Gary Stewart |
| Headquarters | 128 City Road, , |
| Products | Lyfeguard |
| Services | |
| Website | lyfeguard |
Lyfeguard Limited is a British financial technology company headquartered in London. It offers a digital platform that allows individuals to store and manage personal documents and information, and provides tools for financial advisers to access and monitor client data. The company operates in the financial planning, digital estate management, and Open finance sectors.[1]
History
[edit]Lyfeguard was founded in 2021 by Gary Stewart and Fraser Stewart.[2][3][4][5]
The platform launched in 2022, initially aimed at individuals managing legal, financial, and life documents. In 2023, Lyfeguard introduced a version for financial advisers focused on digital onboarding, data collection, and document sharing.[6][7][8]
In 2025, Lyfeguard was selected to join the FinTech Innovation Lab London, a business accelerator programme led by Accenture and supported by financial institutions.[9]
Products
[edit]Lyfeguard operates a software-as-a-service platform offered to individuals and financial advisers.
The consumer version allows users to store and categorise documents such as wills, insurance policies, and identification records. Users can assign data access permissions and connect accounts via Open Finance integrations with third-party providers.
The adviser platform includes digital fact-finding, document exchange, and client financial data aggregation. Lyfeguard operates as an appointed agent of Moneyhub Financial Technology Ltd, an FCA-authorised provider.[10]
Partnerships
[edit]In 2023, Lyfeguard partnered with Farewill, a UK-based will-writing service, to integrate its estate planning tools.[11]
The company has also announced partnerships with Moneyhub for Open Finance integrations and Hometree for home emergency cover services.[12]
In 2024, Adviser Services Holdings Ltd included Lyfeguard on its preferred partner list for member financial advice firms.[13]
Recognition
[edit]In 2023, Lyfeguard received the “Small Family Business of the Year” award from Business Awards UK[14] and was named “Most Innovative Life Planning Platform” by SME News.[15]
The company was shortlisted for the Family Business category at the Great British Entrepreneur Awards in 2023 and 2024.[16][17]
Lyfeguard was also featured in 2024 on the Sky TV programme Venture Visionaries.[18]
References
[edit]- ^ "Britons urged to get 'expert guidance' on pensions as many are not planning for retirement". Express. 2024-12-12. Retrieved 2025-04-23.
- ^ Lawther, Robbie (2023-02-01). "Fintech firm creates IFA client document platform". International Adviser. Retrieved 2025-04-23.
- ^ "Case study: Tech-lover and Luddite". FT. Retrieved 2025-04-23.
- ^ "Global MBA alumni profile: Fraser Stewart". Alliance Manchester Business School. Retrieved 2025-04-23.
- ^ "Fintech leaders to debate industry future in Parliament". Business Money. Retrieved 2025-04-23.
- ^ "Fintech firm launches client management app for IFAs". FT Adviser. Retrieved 2025-04-23.
- ^ "How AI can help financial advisers run their business". FT Adviser. Retrieved 2025-04-23.
- ^ SeedLegals (2025-01-20). Ensuring peace of mind and lasting legacies with Lyfeguard. Retrieved 2025-04-23 – via YouTube.
- ^ "Introducing the 11 new FinTechs for the FinTech Innovation Lab London 2025". FinTech Innovation Lab. Retrieved 2025-04-23.
- ^ "Lyfeguard Limited". FCA Register. Retrieved 2025-04-23.
- ^ Poyser, Josh (2023-02-23). "Lyfeguard and Farewill partner to improve end-of-life planning". Fintech Intel. Retrieved 2025-04-23.
- ^ "Lyfeguard enters partnership with Hometree". Mortgage Introducer. Retrieved 2025-04-23.
- ^ "Lyfeguard joins forces with Adviser Services Holdings Limited to streamline data access for IFAs". IFA Magazine. Retrieved 2025-04-23.
- ^ "Business Awards UK Celebrates Outstanding Achievements at the 2023 Regional Business Awards". Yahoo! Finance. 2023-12-14. Retrieved 2025-04-23.
- ^ "SME News Announces the Winners of the 2023 Greater London Enterprise Awards". SME News. September 2023. Retrieved 2025-04-23.
- ^ "Fraser & Gary Stewart – Lyfeguard". Great British Entrepreneur Awards. Retrieved 2025-04-23.
- ^ "London Shortlist 2024". Great British Entrepreneur Awards. Retrieved 2025-04-23.
- ^ Venture Visionaries Episode 10. 2024-02-05. Retrieved 2025-04-23 – via YouTube.
External links
[edit]See also
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