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Pipedrive

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Pipedrive
Type of site
Private
Founded2010, Tallinn, Estonia
HeadquartersNew York City, United States
OwnerVista Equity Partners
Founder(s)Timo Rein
Urmas Purde
Ragnar Sass
Martin Henk
Martin Tajur
Key peopleDominic Allon (CEO), Agur Jõgi (CTO), Peter Harris (COO), Viktoria Ruubel, (CPO), Laurence Capone (CFO), Tanya Channing (CPCO), Alastair Crook (Vice President of Strategy and Corporate Development)
IndustrySoftware as a Service
Cloud computing
ServicesSales management
Customer relationship management
Lead generation and management
Marketing automation
Real-time progress tracking
Mobile enterprise
Employees800 (2025)
URLwww.pipedrive.com

Pipedrive is a multinational cloud-based software as a service company founded in Estonia.[1] It is the developer of the web application and mobile app Pipedrive, a sales customer relationship management (CRM) tool. The company is headquartered in New York,[2] and has more than 800 employees in eight offices across Europe (Tallinn, Tartu, Lisbon, London, Prague, Dublin, Riga and Berlin) and two offices in the US (New York and Florida). As of 2025, Pipedrive's CRM is used by over 100,000 customers around the world.[3][4] In 2020, Pipedrive became the fifth Estonian-founded unicorn.[1]

History

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Pipedrive was founded on June 21, 2010, by Timo Rein, Urmas Purde, Ragnar Sass, Martin Tajur, and Martin Henk. In 2011, Pipedrive joined AngelPad.[5] It was the only European startup of the 15 teams the accelerator hosted.[6]

By 2019, Pipedrive raised a total of $91.2 million in venture funding from Atomico, Bessemer Venture Partners, Paua Ventures, Rembrandt Venture Partners, and others.[7][8][9][10][11] In 2019, Financial Times included Pipedrive in the FT 1000, a list of Europe's fastest-growing companies.[12]

On November 14, 2020, Pipedrive received a majority investment from investment firm Vista Equity Partners and reached unicorn status, with a reported valuation of approximately $1.5 billion.[13]

Numerous former Pipedrive employees have founded successful SaaS ventures in the Baltic region and CEE, including startups such as Klaus and Outfunnel, and have become active angel investors and mentors within the community.[3][14][15]

Platform

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The Pipedrive platform offers workflow automation capabilities that enable users to set up triggers and actions for tasks such as lead routing, follow-up reminders, and pipeline stage transitions. Integration with popular automation platforms like Zapier extends these possibilities. The integrations allow data to be synchronized with dozens of marketing and sales tools and ensuring information remains consistent across company systems.[16][17]

The platform offers native integrations with a wide range of widely used business tools, including Google Workspace, Microsoft Outlook, Mailchimp, Microsoft Teams, and Slack. In addition to these direct connections, the Pipedrive marketplace provides access to over 400 third-party applications.[17][18][19]

See also

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References

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  1. ^ a b Hankewitz, Sten (2020-11-12). "Estonian-founded Pipedrive sells majority to an investment firm, becomes a unicorn". Estonian World. Retrieved 2021-02-11.
  2. ^ OÜ, Pipedrive Inc / Pipedrive. "Our Story | CRM Mission | History of CRM". Pipedrive. Retrieved 2025-02-09.
  3. ^ a b "Pipedrive – a startup factory to breed unicorns". Invest in Estonia. 2021-01-08. Retrieved 2021-02-10.
  4. ^ "About Pipedrive". Pipedrive.com.
  5. ^ "Estonia's PipeDrive de-cloaks at AngelPad demo day". TechCrunch.com. Retrieved Oct 18, 2011.
  6. ^ "TechCrunch". TechCrunch.com. 18 October 2011. Retrieved Oct 18, 2011.
  7. ^ Rooney, Ben (18 September 2013). "Estonia's Pipedrive Pulls in $2.4 Million Round". Wall Street Journal. WSJ.com. Retrieved Sep 18, 2013.
  8. ^ "Pipedrive, a CRM platform to help SMBs sell more, closes $17M Series B led by Atomico". Techcrunch. 18 January 2017. Retrieved Apr 17, 2017.
  9. ^ "These Startup Founders Got Funded By Getting Naked And Walking On Hot Coals With Investors". Forbes.com. Retrieved Sep 18, 2013.
  10. ^ "Pipedrive lands $9M to help small biz keep track of sales". VentureBeat.com. 14 May 2015. Retrieved May 14, 2015.
  11. ^ "Cloud-Based Sales Software Pipedrive Closes $9 Million Series A". TechCrunch.com. 14 May 2015. Retrieved May 14, 2015.
  12. ^ Smith, Ian (2019-03-01). "The FT 1000: third annual list of Europe's fastest-growing companies". www.ft.com. Retrieved 2021-02-10.
  13. ^ "Sales CRM Pipedrive takes majority investment from Vista Equity Partners to reach unicorn status". TechCrunch. 12 November 2020. Retrieved 2021-02-10.
  14. ^ O'Hear, Steve (2020-09-16). "Outfunnel picks up €1.1M pre-seed to bridge the gap between marketing and sales". TechCrunch. Retrieved 2025-09-08.
  15. ^ Chesnokova, Sofia (2025-04-15). "'Founder factory' effect: European unicorns fuel the next generation of startups – Delivery Hero and Pipedrive tell us why! — TFN". Tech Funding News. Retrieved 2025-09-08.
  16. ^ Goss, Kelly (2024-07-01). "Could you benefit from a streamlined leads process using Pipedrive?". Solvaa. Retrieved 2025-09-08.
  17. ^ a b "Top CRM Integrations | CRM Sales Integration". Pipedrive. Retrieved 2025-09-08.
  18. ^ "Pipedrive | 2024 Pricing, Pros, Cons, Key Features". Software Connect. Archived from the original on 2025-07-14. Retrieved 2025-09-08.
  19. ^ Bavaresco, Giulio (2025-02-28). "CRM Software: The 11 Best of 2025". Retrieved 2025-09-08.
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