Pattern Inc.
 | A major contributor to this article appears to have a close connection with its subject. (July 2025) |
 | This article contains promotional content. (July 2025) |
 | |
 Pattern office in Lehi, Utah | |
| Formerly | iServe |
|---|---|
| Company type | Private |
| Industry | E‑commerce, Retail technology |
| Founded | 2013 |
| Founders | Melanie Adler, Dave Wright |
| Headquarters | 1441 West Innovation Way Suite 500, Lehi , UT |
Number of locations | 18 (2024) |
Key people | Melanie Adler (Co-Founder / Chief Strategy Officer), Dave Wright (Co-Founder / CEO) |
Number of employees | 1,800+ (2024) |
| Website | pattern |
Pattern Inc. is an American software and ecommerce acceleration company that helps consumer‑product brands grow sales and protect brand equity on online marketplaces such as Amazon, Walmart Marketplace, Tmall and Mercado Libre. The company combines proprietary data analytics software with digital merchandising, advertising and logistics services, operating primarily on a wholesale retail model.
History
[edit]Pattern was founded in 2013 by entrepreneurs David Wright and Melanie Alder as iServe, a third‑party Amazon seller of health‑and‑beauty products, operating out of Alder's living room. Seeking to expand into analytics and full‑service marketplace trading, the company rebranded to Pattern in March 2018.
In 2020, Pattern raised US$52 million in a Series A funding round co-led by Ainge Advisory and KSV Global.[1] The company followed with a US$225 million Series B round in September 2021, led by Knox Lane Investments, and hit double unicorn status with a $2B valuation.[2]
Between 2022 and 2024 Pattern expanded to 18 offices worldwide, including London, Dubai, São Paulo, Shanghai and Melbourne. Notable acquisitions include the digital‑asset‑management vendor Amplifi.io in February 2023,[3] and the influencer marketing platform Current in August 2024.[4]
Products and services
[edit]Pattern describes its core offering as "retail‑as‑a‑service", in which it purchases inventory from partner brands and sells it directly on more than 60 digital marketplaces worldwide.[5] Pattern also offers a selection of their software to subscription SaaS customers. Key products include:
Predict – software providing predictive demand forecasting, price optimisation and share‑of‑voice tracking.
Pattern Accelerator – tools and managed services for product‑listing optimisation, content localisation and paid‑media management.
Global Logistics – fulfilment centres in the United States, Canada, the European Union, the United Kingdom, the Middle East and China.
Product Experience Management (PXM) – cloud‑based combined digital‑asset (DAM) and product inventory management (PIM) platform, with integrated AI content optimization, multi-channel syndication, and marketplace consistency checker (Match).
Creators – cloud‑based platform for recruiting and managing content creators (influencers) and campaigns.
Recognition
[edit]Ranked No. 467 on the Deloitte Technology Fast 500 list (2022).[6]
Named to Fast Company’s List of Most Innovative Companies for two years in a row (2024-2025).[7]
Won the 2025 Netty Award for Best Use of AI in E-Commerce for Pattern PXM.[8]
External links
[edit]References
[edit]
- ^ "Pattern Closes $52M Series A Funding to Expand its Global Ecommerce Platform for Brands". PR Newswire.
- ^ "Pattern bags $225M; CEO says e-commerce accelerators 'will win the day' over aggregators". TechCrunch.
- ^ "Pattern Acquires Amplifi.io to Accelerate Ecommerce Content for Brands". Businesswire. 15 February 2023. Retrieved 3 July 2025.
- ^ "Pattern acquires Current to bolster its e-commerce acceleration platform". Utah Business. 12 August 2024. Retrieved 3 July 2025.
- ^ "Marketplaces". Pattern.
- ^ "2022 Technology Fast 500" (PDF). Deloitte.
- ^ "The World's 50 Most Innovative Companies of 2025". Fast Company.
- ^ "The Only All-in-One Product Experience Management Solution: Pattern Wins for Best Use of AI in E-Commerce at the Netty Awards". Netty Awards.