Funnel (software)
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| Company type | Private |
|---|---|
| Industry | |
| Founded | 2014 in Stockholm, Sweden |
| Founders |
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| Headquarters | , |
| Revenue | €26.6 million (2022)[1] |
Number of employees | 335 (2022)[2] |
| Website | https://funnel.io/ |
Funnel is a Swedish software company headquartered in Stockholm, Sweden.[3]
Founded in 2014 by Fredrik Skantze and Per Made, Funnel specializes in marketing data software that enables businesses to collect, prepare, and analyze data from various platforms. As of 2023, the company has expanded internationally, with additional offices in Dublin, London, and Boston, Massachusetts.
History
[edit]Funnel was founded in 2014 by Per Made and Fredrik Skantze, who had previously developed an advertising tool for Facebook called Qwaya.[4] In 2016, the company opened a second office in Boston, Massachusetts.[5]
In 2017, Funnel raised €8.3 million (approximately $10 million) in a funding round led by Balderton Capital.[6] As part of the investment, Suranga Chandratillake of Balderton Capital joined the company's board of directors.[6]
In January 2020, Funnel raised €42.6 million (approximately $47 million) in a Series B funding round.[7][8][9] In October 2021, the company announced a pre-IPO funding round worth €57.1 million (approximately $66 million).[10][11]
In June 2020, Funnel won TechCrunch’s Europas Award for Best Marketing Tech Startup.[12]
Financial Times included Funnel in its annual FT 1000 list of Europe's fastest-growing companies for four consecutive years—2021,[13] 2022,[14] 2023,[15] and 2024.[16]
In 2023, Funnel was named one of the "Top 100 Next Unicorns" by VivaTech and GP Bullhound.[17]
Partnerships
[edit]Funnel collaborates with media and marketing agencies such as IndieAd and Havas.[18][19] The company also partners with several technology providers to facilitate the integration and exchange of data between platforms, including Google Cloud.[20]
References
[edit]- ^ "FT 1000: The eighth annual ranking of Europe's fastest-growing companies". March 2024. Retrieved 2024-03-11.
- ^ "FT 1000: The eighth annual ranking of Europe's fastest-growing companies". Financial Times. March 2024.
- ^ "Funnel Operations AB". Bloomberg. Retrieved 2022-10-05.
- ^ "Funnel closes $47M Series B to prepare marketing data for better reporting and analysis". Zobito.com. Retrieved 22 September 2022.
- ^ "Stockholm-based martech startup Funnel raises €7 million". EU-Startups. 25 February 2019. Retrieved 22 September 2022.
- ^ a b O'Hear, Steve (2017-09-19). "Funnel raises $10M led by Balderton Capital to help companies analyse online marketing spend". TechCrunch. Retrieved 27 September 2022.
- ^ Tucker, Charlotte (2020-01-17). "Stockholm-based Funnel closes over €42.6 million to make marketing data business-ready". EU-Startups. Retrieved 22 September 2022.
- ^ "Swedish marketing platform Funnel raises $47 million Series B to expand into US". Tech.eu. 2020-01-17. Retrieved 23 September 2022.
- ^ Caesar, Julia (2020-01-17). "Svenska ad-techbolaget i jätterunda – värderas till en miljard". Dagens industri (in Swedish). Retrieved 5 November 2022.
- ^ "Swedish marketing data platform Funnel raises €57.1M pre-IPO financing ahead of its Nasdaq Stockholm debut". Silicon Canals. 2021-10-13. Retrieved 23 September 2022.
- ^ Lunden, Ingrid (2021-10-13). "Funnel, a no-code tool for marketers to organize disparate data sources, raises $66M in 'pre-IPO' round". TechCrunch. Retrieved 22 September 2022.
- ^ Butcher, Mike (2020-06-26). "Here are the winners of The Europas Awards 2020 – Even a pandemic can't stop these startups". TechCrunch. Retrieved 27 September 2022.
- ^ Kelly, Maxine (2021-03-02). "FT 1000: the fifth annual list of Europe's fastest-growing companies". Financial Times. Retrieved 27 September 2022.
- ^ "FT 1000: the sixth annual list of Europe's fastest-growing companies". Financial Times. 2022-03-01. Retrieved 27 September 2022.
- ^ Kilby, Nathalie (1 March 2023). "FT 1000: the seventh annual ranking of Europe's fastest-growing companies". Financial Times. Retrieved 11 March 2024.
- ^ Kilby, Nathalie (1 March 2024). "FT 1000: the eighth annual ranking of Europe's fastest-growing companies". Financial Times. Retrieved 11 March 2024.
- ^ Albrecht, Olivia (2023). "2023 Top 100 Next Unicorns: Shaping the Next Gen of Tech". Retrieved 13 April 2025.
- ^ "IndieAd x Funnel Partnership Announcement". 26 October 2022.
- ^ "Havas Media Group Partners With Funnel to Remove Data Bottlenecks & Automate Client Reporting Worldwide". Havas Media. 2020-08-14. Retrieved 2022-09-22.
- ^ "Funnel, The better way to work with marketing data from over 500 connectors".