Edmonds Cookery Book
 2008 centenary edition | |
| Language | English |
|---|---|
| Publication place | New Zealand |
| Media type | |
| 641.5 | |
The Edmonds Cookery Book is a recipe book by Edmonds that focuses on traditional New Zealand cuisine. It was first published as The Sure to Rise Cookery Book in 1908[1] as a marketing tool by baking powder manufacturer Thomas Edmonds (today part of Goodman Fielder), but it is now known as a Kiwi icon.
Before the cookery book was created, Edmonds put recipes in the lids of the baking powder tins.[2] The book was first published in 1908, originally named the Sure To Rise Cookery Book with 50 pages.[3] Only two copies of the first edition are known to survive.[1] Over the years, the cookbook has gone through numerous editions and reprints, evolving with changing tastes and kitchen technology.
In 1930 the first edition with photos was released.[4] Originally, housewives could write a request to Edmonds to get a free copy.[5] Couples in the 1940s who announced that they had become engaged in the newspaper would receive a free cookbook.[4]
The first "De Luxe" edition appeared in 1955, and since then, the book has become a paid product.[4][6] The same year, the front cover began featuring the iconic Edmonds factory in Linwood, Christchurch (demolished in 1990).[6] The 1971 book was dedicated to gas cooking.[5] The 1976 edition introduced spiral binding to allow the book to stay open and flat, as well as dual imperial and metric measurements to coincide with metrication in New Zealand.[7] A microwave baking section was added in 1988, while international foods and nutitional information was added in 1993.[4]
The 69th De Luxe edition was released in 2016.[8] The 2012 edition has over 500 recipes.[3]
With over three million copies sold by 2015, it is the best-selling New Zealand published book as of 2019,[3][6][9][10] and has been described by Ron Palenski as "much a part of New Zealand kitchens as a stove and knife".[3] It has also been called a New Zealand icon, Kiwiana,[10] and has appeared on a 2008 stamp series featuring national icons for each letter of the alphabet.[3]
References
[edit]- ^ a b "The Edmonds Cookbook". New Zealand Ministry for Culture and Heritage. Retrieved 17 February 2009.
- ^ Matthews, Philip (20 May 2023). "Edmonds: The rise and fall of a family factory". The Post. Archived from the original on 30 November 2024. Retrieved 20 August 2024.
- ^ a b c d e "Edmonds cookery book". New Zealand History. Archived from the original on 13 August 2024. Retrieved 13 August 2024.
- ^ a b c d Josie, Steenhart (29 September 2016). "Iconic Edmonds cookbook given mouthwatering makeover". Your Weekend. Archived from the original on 13 August 2024. Retrieved 20 August 2024.
- ^ a b Forrester, Georgia (2 August 2019). "The Edmonds Cookery Book: How NZ's much-loved book has drastically evolved". Stuff. Archived from the original on 11 April 2021. Retrieved 13 August 2024.
- ^ a b c Houlahan, Mike (2 January 2019). "Edmonds' recipe for success". Otago Daily Times. Archived from the original on 13 August 2024. Retrieved 13 August 2024.
- ^ Houlahan, Mike (2 January 2019). "Edmonds' recipe for success". Otago Daily Times. Retrieved 25 March 2021.
- ^ "Iconic Edmonds cookbook given mouthwatering makeover". Stuff. 28 September 2016. Retrieved 25 March 2021.
- ^ "Cookbooks, magazines and television shows". Te Ara: The Encyclopedia of New Zealand. 5 September 2013. Retrieved 3 December 2024.
- ^ a b "Kiwiana". newzealand.com. Tourism New Zealand. Retrieved 4 December 2024.