Drunk Elephant
Drunk Elephant is a Houston-based skincare brand that was acquired by Shiseido in 2019 for $845 million.[1][2][3] The brand was originally founded in 2012 by Tiffany Masterson[4] as part of the clean beauty movement, and had its public launch in August 2013.
After its launch, Drunk Elephant became one of the fastest-growing brands ever at Sephora,[5] fueled in part by its popularity among younger consumers, including pre-teens, many of whom found the brand on TikTok short videos of "skincare smoothies". Drunk Elephant is the fourth most popular skincare brand in the US. [4]
References
[edit]- ^ Du, Lisa (2019-10-08). "Shiseido Inks $845 Million Deal for Skincare Firm Drunk Elephant". Bloomberg.com. Retrieved 2024-02-01.
- ^ Alcántara, Ann-Marie (2019-10-08). "Shiseido Acquires Clean Beauty Brand Drunk Elephant for $845 Million". AdWeek. Retrieved 2024-02-01.
- ^ Wetherille, Kelly (2019-10-08). "Shiseido Acquires Drunk Elephant for $845 Million". WWD. Retrieved 2024-02-01.
- ^ a b Yaptangco, Ariana (2024-01-10). "Inside the Tween Obsession With Drunk Elephant Skin Care". Glamour. Retrieved 2024-02-01.
- ^ Strugatz, Rachel (2016-10-17). "Drunk Elephant: Beauty's Next Acquisition?". WWD. Retrieved 2024-02-01.
See also
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