Draft:Vigloo
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Vigloo is a microdrama streaming service with headquarters in South Korea, owned by SpoonLabs. It provides content produced in the U.S., Korea and Japan.[1]The service distributes dramas filmed in vertical, 9:16 ratio with 50-60 episodes that are 1 minute long.[2]
Background
[edit]Emerging during the early COVID period in China, microdramas have grown into a 7-billion-dollar market with dozens of dedicated platforms now operating.[2] Although the format first expanded across Asia, short-form scripted content optimized for mobile viewing is increasingly being produced and watched in markets worldwide.[3] Vigloo launched in July 2024 and it raised $86 million from Korean game company Krafton.[4]
Service
[edit]Content
[edit]Vigloo offers original content and licensed content.[5] The most common genre is romance, like romantasy.[2]
Business Model
[edit]Vigloo is available around the world, providing subtitles in 9 languages, including English, Korean and Japanese. 50% of Vigloo's revenue comes from the U.S.[1] Vigloo operates on a freemium model, where viewers can try several episodes and then can choose to continue by subscription or in-app purchases.[2] For licensed content, Vigloo collaborated with streaming platform PASSIONFLIX to repackage The Secret Life of Amy Bensen as a vertical, short-form series.[6] Vigloo is testing AI in creating content and visual effects.[7]
Programs
[edit]- A Vampire In The Alpha's Den
- Campus Rivals
- Caregiver : Trillionaire's True Love
- Escaping the Bridezilla
- Falling For My Mafia Bodyguard
- Fight for Love
- Fires of Love
- Good Girl Gone Bad
- I Accidentally Slept With My Professor
- Mated to My Rival Alpha
- Matrimoney
- Mile High on Cloud Nine
- My Beloved True Gentleman
- Older Than His Alibi
- Private Affair: Falling for A Secret Billionaire
- Shaping Soulmate: My Soulmate Professor Is Taken
- Signed, Sealed, Deceived by My Billionaire Mailboy
- Spring Break Bucket List
- Stake to the Heart
- Swipe Wright: Dating 101
- The Billionaire Cowboy's Runaway Bride
- The Blind Bride of The Scarred Mafia Boss
- The Freaky Exchange
- The Love War Between My CEOs
- The Mistress Manager
- The Night You Erased
- The Princess with the Cursed Mark
- The Secret She Couldn't Escape
- The Summer I Fell for My Butler
- The Wedding Game
- Under the hood
- Vampire's Forbidden Kiss
References
[edit]- ^ a b "Short Form Dramas Become Bigger Part Of The Entertainment Industry". Forbes.
- ^ a b c d "Microdramas are TikTok turned up to 11, and they're coming for your time and money". WSJ.
- ^ "Micro-Drama Genre Booms In Asia As Top Apps Surpass 150M Active Users – Omdia Report". Deadline.
- ^ "Vigloo Enters U.S. Market". TVDrama.
- ^ "The Secret Life of Amy Bensen Reformatted as Micro-Drama". TVDrama.
- ^ "Passionflix teams with Vigloo, shifting key series to short-form". The Streamable.
- ^ "Vigloo Launches AI Full-Length Vertical Dramas". TVDrama.