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Draft:VWO (software)

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  • Comment: Most of the sources do not meet the above four criteria. Blogs are not reliable, press releases or what they say about themselves are primary sources and not independent, some of the sources make no mention of the software while others are brief mentions. If there are qualifying sources, they are downed out by all the poor ones. Also, parts of this is written like marketing copy. S0091 (talk) 17:21, 23 April 2025 (UTC)
VWO
IndustrySoftware
Founded2010
FoundersParas Chopra; Sparsh Gupta
Headquarters
New Delhi
,
India
Area served
Worldwide
ProductsA/B testing, personalization, customer data platform (CDP), full stack, behavioral insights,[1] mobile app testing, program management, rollouts with integrations across all major platforms including Google Analytics 4,[2] AI-assisted customer segmentation[3][4]
OwnerEverstone Capital, Sparsh Gupta
Number of employees
454 (2025)
Websitehttps://vwo.com

VWO, formerly Visual Website Optimizer, is a software-as-a-service (SaaS) customer experience optimization platform created by Wingify Software Pvt. Ltd. As such, it enables businesses to identify changes to their various application frameworks (websites, mobile apps, tablets, and interactive kiosks) that will convert visitors or users to paying customers. Thus, its purpose is landing page or conversion rate optimization (CRO). To accomplish these, VWO enables client businesses to analyze the experiences of visitors to their websites or users of their mobile apps to assess the effect possible changes to these have on CRO.

Wingify Software Pvt. Ltd. was founded in 2010 by Paras Chopra and Sparsh Gupta. Headquartered in New Delhi, Wingify is a bootstrapped[5] startup company initially offering clients "a ‘no-coding required’ A/B testing tool." Since then, they have transformed VWO into "the first full-featured conversion optimization platform globally."[6] VWO numbers Google, Drupal, Decathlon, Disney, Amway, Cigna, DoorDash, UNICEF, and Ubisoft among its current clients.[2]

In addition, the VWO website reports that VWO is integrated with the platforms of 40 other businesses providing experimentation and conversion optimization services[7] including Google Analytics 4,[2] Acquia digital experience platform DXP,[8] HubSpot's Comprehensive Experimentation Platform,[9] and Twilio Segment.[10]

Founders

[edit]

With a background in machine learning, Paras Chopra started Wingify Software Pvt. Ltd. in early 2010 to enable businesses to design and deploy websites and apps that optimized customer experience. A gold medalist from Delhi College of Engineering, Paras has been featured twice in Forbes 30 Under 30 lists in India and Asia, once in 2014[11] and once in 2016.[12][13]

Sparsh Gupta was awarded a bachelor's degree in engineering by the Delhi College of Engineering and a master's degree with distinction in computer science by the University of Oxford, where he specialized in artificial intelligence (AI). He handles tech developments in the firm.[11] His interests include user interface design and large-scale system implementation.

History

[edit]

While working for an employer in 2009, Paras Chopra created and gave a free version of his A/B testing software to select users in order to obtain feedback with which to improve it. Five months after its release, he had 1000 free users and felt he was ready to begin selling a beta version of the software, setting an initial target of about US$700 monthly revenue. However, by the end of his first month selling, he had earned US$4000.[14] By the end of 2010, Chopra and Sparsh Gupta had founded Wingify, whose servers were experiencing a 500% increase in month-to-month traffic, with 540 million pageviews per month. Such notable companies as Microsoft, Rackspace Technology, and Vendio were using its platform.[15]

In 2014, Wingify acquired Concept Feedback, a 27,000-member community of web design and user experience (UX) experts, adding significant expertise in these areas to VWO and so increasing the capabilities it could offer clients.[16]

As of 2015, Wingify had more than 4,000 business clients, including Target, Disney, Sears, Tinkoff Bank, and Flight Centre. During that year, it acquired US-based Navilytics, a visitor analytics solution. With more than 600 users, it added still more new capabilities to VWO, including heat maps, click maps, scroll maps, visitor session recordings, and form analysis, all in a single integrated package. Navilytics's acquisition marked a significant milestone "in [VWO's] transformation from first a ‘no-coding required’ A/B testing tool in 2010 to the first full-featured conversion optimization platform globally" that its management hoped to complete by early 2016.[6]

In 2019, Bayesian statistical analysis was added to VWO's A/B testing tool.[17]

In 2022, Wingify launched VWO Data360, its custom AI data platform.[18] By the end of the year, 4,000 clients across 90 countries worldwide were using VWO, including Ubisoft, eBay, Target, and Virgin Atlantic Holidays.[19]

In 2023, Google announced that it was discontinuing Google Optimize and Optimize 360. In response, Wingify offered Optimize users a free starter plan for VWO and Optimize 360 users special discounts. Wingify also offered its support to the "thousands of agencies" that had relied on Optimize to run conversion rate optimization (CRO) analyses for their clients.[20] To replace Optimize, Google announced a seamless integration between VWO and Google Analytics 4 (GA4). URL splitting and A/B testing thus became a standard part of GA4 and are now available across different use cases in Google Ads, retargeting, and any other application of standard GA4.[2]

In 2024, Wingify entered into strategic partnerships with Google (as announced in 2023) and Acquia to incorporate VWO into the services they could offer their clients.[21] Also in 2024, Wingify introduced two new platforms, VWO Copilot, an AI-powered facility to aid clients in "streamlin[ing] and automat[ing] various aspects of the conversion rate optimization (CRO) process"[22] and VWO Feature Management & Experimentation (FME).

In 2025, Chopra, who had owned 71% of Wingify, sold a majority interest in the company to Singapore-based private equity firm Everstone Capital for about US$200 million.[23][24]

Software

[edit]

The VWO platform is made up of various components seamlessly integrated to facilitate experimentation and conversion optimization.

The VWO Testing platform allows a user to perform hypothesis testing to determine which modifications to a website, mobile app, or server yield a better performance. It offers three types of tests: A/B, multivariate, and split URL.[25]

Whereas VWO Testing allows clients to run experiments involving relatively superficial changes to a website, VWO Feature Management & Experimentation (FM&E) involves server-side rather than client-side experimentation that requires the expertise of IT and development teams. This more complex experimentation may incorporate changes to an existing tech stack, i.e., "all the technology services used to build and run a single application or website."[26] In contrast to changes such as, for instance, placement of a button or an image on a webpage, the type of changes tested for with FM&E may involve algorithms, computer architecture, or re-brands.

VWO's customer data platform (CDP) tool is Data360, which "collects customer data across many touchpoints and aggregates them into holistic individual profiles" that are then accessible for experimentation.[3] The seamless nature and centralization of data within VWO allows visitor personalization, enabling a client to tailor a visitor's experience with its site or mount a personalized advertising campaign targeted at a visitor having a particular set of attributes, for instance, location, device, or whether a new or repeat visitor to the site.[27] VWO's segmentation and personalization tools are ranked third among the eight most prominent currently available.[3]

To enable clients to interpret the results of their analyses or identify problem areas of their websites or mobile apps, VWO Insights supplies funnels (a sequence of goals representing a visitor's journey on the client's website), visitor session recordings, heat maps, on-page surveys, and form analytics.[28][29]

VWO Web Rollouts enables clients to quickly release a change to a website or app without having to involve its IT department, thus making the modification immediate and easy.[30]

Awards and Recognitions

[edit]
  • 2012 - VC Circle’s Fasttrack Top 20 Indian Startups
  • 2014 - Wingify founder Paras Chopra named to Forbes 2014 30 Under 30 list in India and Asia[11]
  • 2016 - Wingify founder Paras Chopra named to Forbes 2016 30 Under 30 list in India and Asia[12][13]
  • 2017 - Economic Times Bootstrap Champ Category[31]
  • 2023 - In the G2 Summer Reports, VWO was overall leader in the A/B Testing, Personalization, Mobile App Optimization, Personalization Engines, and Feature Management categories based on user reviews. All told, it won 15 Leader Badges.[18][32]

Events

[edit]

Wingify conducted its first virtual conversion-optimization summit, called ConvEx, from August 5 through August 9, 2019. In addition to professionals from digital marketing, conversion optimization, UX/UI, and analytics, it included VWO customers. CRO experts and evangelists from different industries discussed experimentation, A/B testing, growth marketing, and best practices for digital delivery of customer experiences.[33]

  1. ^ Carlin, Davis; Houshmand, Kourosh; Rodriguez, Sebastian; Talloen, Joachim (24 April 2023). "To create lasting change, companies can draw on behavioral insights". McKinsey & Company. Retrieved 19 April 2025.
  2. ^ a b c d MTS Staff Writer (13 April 2023). "VWO Launches Integration With GA4 for A/B Testing Capabilities". MarTechSeries. Marketing Technology Insights. Retrieved 15 April 2025.
  3. ^ a b c Mileva, Geri (19 April 2025). "8 Best AI Software Tools for More Effective Customer Segmentation". Influencer Marketing Hub. Retrieved 19 April 2025.
  4. ^ Singh, Vaibhav (December 2024). "Using Standard Segments in VWO". VWO. Retrieved 19 April 2025.
  5. ^ Ebben, Jay; Johnson, A. (November 2006). "Bootstrapping in small firms: An empirical analysis of change over time". Journal of Business Venturing. 21 (6): 851–865. doi:10.1016/j.jbusvent.2005.06.007. Retrieved 17 April 2025.
  6. ^ a b Singh, Vishal (30 November 2015). "Wingify Acquires US Based Navilytics; To Become A Full Featured Conversion Optimization Platform". Inc42. Retrieved 18 April 2025.
  7. ^ "Unlock more value with VWO integrations". VWO. Retrieved 21 April 2025.
  8. ^ "Acquia Introduces the Most Complete Digital Experience Optimization Solution". Acquia. 14 November 2023. Retrieved 21 April 2025.
  9. ^ "VWO". HubSpot. Retrieved 21 April 2025.
  10. ^ Roberge, Doug (7 October 2019). "How VWO used product analytics to increase new feature adoption and reduce churn". Twilio. Retrieved 21 April 2025.
  11. ^ a b c Ajwani, Deepak (14 February 2014). "Paras Chopra: Making Websites Fly". Forbes India. Retrieved 18 April 2025.
  12. ^ a b Howard, Caroline (24 February 2016). "Meet The Asia 30 Under 30 Transforming Enterprise Technology". Forbes. Retrieved 17 April 2025.
  13. ^ a b Sosnoff, Martin (15 August 2016). "2016 30 Under 30 Asia: Enterprise Tech". Forbes. Retrieved 17 April 2025.
  14. ^ "How Wingify bootstrapped to $20M in revenue!". buildd. 29 June 2022. Retrieved 19 April 2025.
  15. ^ Rao, Leena (2 September 2010). "Visual Website Optimizer: Another Way To Run A/B Tests On Your Site". TechCrunch. Retrieved 18 April 2025.
  16. ^ Rogers, Stewart (23 September 2014). "Wingify acquires Concept Feedback so your website can stand on the shoulders of giants". VentureBeat. Retrieved 18 April 2025.
  17. ^ O'Malley, Deborah (2019). "All About Bayesian: A Look At A New Statistical Model For A/B Testing". GuessTheTest. Retrieved 18 April 2025.
  18. ^ a b MTS Staff Writer (15 September 2022). "VWO Launches Data360, Its Customer Data Platform". MarTechSeries, Marketing Technology Insights. Retrieved 19 April 2025.
  19. ^ Upadhyay, Harsh; Manchanda, Kunal (16 November 2022). "Wingify nears Rs 200 Cr revenue and Rs 60 Cr profit in FY22". Entrackr. Retrieved 20 April 2025.
  20. ^ EINPresswire (23 January 2023). "VWO announces the launch of VWO Testing Starter, A Free Plan for Google Optimize Users". DC News Now. Retrieved 20 April 2025.
  21. ^ Weston, Scott; Patil, Ponaam (23 July 2024). "The Future of Experimentation: Acquia Convert". Bounteous. Retrieved 20 April 2025.
  22. ^ "Unlocking the Power of AI with VWO Copilot and SmartStats". AiDOOS. 2024. Retrieved 20 April 2025.
  23. ^ Entrepreneur Staff (24 January 2025). "Everstone Capital Acquires Majority Stake in Wingify to Boost Global SaaS Growth". Entrepreneur India. Retrieved 20 April 2025.
  24. ^ Jain, Sanya (6 February 2025). "Newly-minted Indian millionaire reveals how his life changed after selling startup for $200M". Hindustan Times. Retrieved 20 April 2025.
  25. ^ Singh, Vaibhav (19 April 2025). "Types of Testing in VWO". VWO. Retrieved 19 April 2025.
  26. ^ Abramowski, Nicole (10 January 2023). "What is a Tech Stack? A Complete Beginner's Guide". CareerFoundry. Retrieved 18 April 2025.
  27. ^ R., Sakthi (2023). "What is VWO Personalize?". VWO. Retrieved 19 April 2025.
  28. ^ Singh, Vaibhav (2021). "What is VWO Insights?". VWO. Retrieved 20 April 2025.
  29. ^ Singh, Vaibhav (2021). "Features of VWO Insights". VWO. Retrieved 20 April 2025.
  30. ^ Singh, Vaibhav (2024). "What is VWO Web Rollouts?". VWO. Retrieved 22 April 2025.
  31. ^ ET Bureau (24 July 2017). "ET Startup Awards 2017: Wingify has achieved robust growth by making website optimisation simple". The Economic Times. Retrieved 19 April 2025.
  32. ^ "VWO Claims Top Spot in A/B Testing Space, Securing 15 Leader Badges Across 6 Categories in G2's Spring Reports '23". Newswires. 3 May 2023. Retrieved 19 April 2025.
  33. ^ "VWO Announces its First Online Conversion Optimization Summit, ConvEx". PRNewswire. 18 July 2019. Retrieved 20 April 2025.
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