Draft:Utpal Dholakia

• Comment: HickoryOughtShirt?4, there is a Houston Chronicle article that mentions he is the George R Brown Professor of Marketing, but it is just a passing mention, a Rice Press release mentions him by that title in 2015, and a Rice News article calls him by that title as well. His alma mater also published his bio . This and this about him winning some university level award mentions that he is the chair. I couldn't find an article that was solely about him receiving the chair. Do any of these work?

• Comment: He likely passes WP:NPROF but you need better references. The majority of references you have provided are self-written (or likely self written) like his school bio and CV. Are there no sources about him becoming chair? Or the endowed professorship? HickoryOughtShirt?4 (talk) 17:26, 22 May 2025 (UTC)

• Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. HRShami (talk) 04:01, 21 May 2025 (UTC)

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Utpal Dholakia
Nationality	American
Academic background
Education	BE in Industrial Engineering MS in Industrial Engineering MS in Cognitive Psychology Ph.D. in Marketing
Alma mater	Victoria Jubilee Technical Institute Ohio State University University of Michigan
Website	www.utpaldholakia.com

Utpal Dholakia is an Indian American researcher and professor. He is the George R. Brown Professor of Marketing at the Jones Graduate School of Business, Rice University.

Early life and education

Dholakia was born and raised in Bombay, India. After completing a BE in Industrial Engineering from the Victoria Jubilee Technical Institute in 1993, he studied at Ohio State University. In 1994, he received an MS in Industrial Engineering from Ohio State University. He received an MS in Cognitive Psychology in 1997, followed by a Ph.D. in marketing in 1998, both from the University of Michigan.

Career

After completing his Ph.D., Dholakia joined M&T Bank as a research director and worked there until 2000 when he left to join University at Buffalo as an assistant professor of marketing. He left University at Buffalo in 2001 and joined Rice University as assistant professor of management, becoming associate professor in 2006. In 2007, he was endowed with the Jones School Distinguished Associate Professorship at Rice University and in 2008, the William S. Mackay Jr. and Verne F. Simons Distinguished Associate Professorship. He became a full professor at Rice University in 2011 and in 2015, he was awarded the George R. Brown Chair of Marketing.

In 2000, Dholakia founded Empyrean Insights, a marketing research, and consultancy firm.

Research and work

Dholakia's research concerns the general area of consumer motivation and the substantive/practice area of marketing issues related to the internet and social media and pricing. In the late 1990s and 2000s, his research focused on the topics of goal setting and goal striving, motivated decision making and impulsive choices. In the early 2010s, Dholakia's research focus shifted to the area of financial decision making by consumers using motivation and decision making lenses. During the same time, he also got involved in research involving marketing strategy and activities for startups and small and medium-sized businesses.

Dholakia conducted studies of Groupon and other daily-deal promotions during between 2010 to 2014, studying the pros and cons of running these promotions on the financial performance of small businesses.

Selected publications

Books

• How to Price Effectively: A Guide for Managers and Entrepreneurs. 2017.
• Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success. 2019.
• Advanced Introduction to Digital Marketing. 2022.
• Transparency in Business: An Integrative View. 2023.

Articles

• Bagozzi, R. P.; Dholakia, U. (1999). "Goal setting and goal striving in consumer behavior". Journal of Marketing. 63 (4_suppl1): 19–32. doi:10.1177/00222429990634s104.
• Dholakia, U. M.; Morwitz, V. G. (2002). "The scope and persistence of mere-measurement effects: Evidence from a field study of customer satisfaction measurement". Journal of Consumer Research. 29 (2): 159–167. doi:10.1086/341568.
• Algesheimer, R.; Dholakia, U. M.; Herrmann, A. (2005). "The social influence of brand community: Evidence from European car clubs". Journal of Marketing. 69 (3): 19–34. doi:10.1509/jmkg.69.3.19.66363.
• Herzenstein, M.; Sonenshein, S.; Dholakia, U. M. (2011). "Tell me a good story and I may lend you money: The role of narratives in peer-to-peer lending decisions". Journal of Marketing Research. 48 (SPL): S138 – S149. doi:10.1509/jmkr.48.SPL.S138.
• Tam, L.; Dholakia, U. (2014). "Saving in cycles: How to get people to save more money". Psychological Science. 25 (2): 531–537. doi:10.1177/0956797613512129. PMID 24357616.
• Dholakia, U.; Tam, L.; Yoon, S.; Wong, N. (2016). "The ant and the grasshopper: understanding personal saving orientation of consumers". Journal of Consumer Research. 43 (1): 134–155. doi:10.1093/jcr/ucw004.

External links

• Utpal Dholakia publications indexed by Google Scholar

This page will be placed in the following categories if it is moved to the article namespace.

Categories:

• Rice University faculty
• Ohio State University College of Engineering alumni
• Ross School of Business alumni
• Living people
• Indian emigrants to the United States
• American people of Gujarati descent
• American people of Indian descent
• Year of birth missing (living people)
• University at Buffalo faculty
• Gujarati people