Draft:Tailor Brands
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Comment: Draft contains references describing just a single event - the 50 and 15 million dollars raised by the firm. Joãohola 09:08, 29 October 2025 (UTC)
- Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. Tzviko 19:51, 2 October 2025 (UTC)
Tailor Brands is a software company that provides an online platform for business formation and management, including LLC registration, compliance, website creation, and branding tools. Founded in New York in 2014, the company began as a logo design service based on artificial intelligence and later expanded into a one-stop shop for launching small businesses.[1][2][3]
History
[edit]Founding and early focus (2014–2021)
[edit]Tailor Brands was founded in New York in 2014 by Yali Saar, Nadav Shatz, and Tom Lahat. The company’s early focus was to automate brand creation through artificial intelligence. Early coverage by TechCrunch described it as an effort to "have robots design logos".[4]
In 2016, Tailor Brands raised US$4 million in a Series A round led by Disruptive VC and Mangrove Capital Partners.[4] Two years later, it raised US$15.5 million in a Series B led by Pitango Venture Capital to expand its AI-driven branding platform.[3][5] A 2018 Harvard Business School case study examined the company’s use of artificial intelligence for automated branding and its early business model.[6]
Expansion into small business formation and compliance services (2021–present)
[edit]Tailor Brands expanded from logo design into a business building platform, including LLC formation, trademark registration, and business licenses and permits.[1][7] In July 2021, it announced a US$50 million Series C round led by GoDaddy, with participation from OurCrowd and Pitango Venture Capital.[1][8][9] In 2024, Tailor Brands became the first partner integrated into GoDaddy’s Website Builder API, allowing users to build and host websites directly through its platform.[10]
Services
[edit]Tailor Brands’ platform provides digital tools covering several aspects of starting and managing a business, including:
- Business formation: LLC formation, EIN registration, registered agent services and business permits.[7][11]
- Branding: AI-generated logos, design services, and business cards.[9]
- Online presence: Domain registration, business email and website-building tools.[1][10]
Funding
[edit]| Year | Round | Amount (USD) | Lead investors | Sources |
|---|---|---|---|---|
| 2016 | Series A | $4 million | Disruptive VC, Mangrove Capital Partners | [4] |
| 2018 | Series B | $15.5 million | Pitango Venture Capital | [3][5] |
| 2021 | Series C | $50 million | GoDaddy, OurCrowd, Pitango | [1][8][9] |
Advertising and compliance
[edit]In May 2025, the National Advertising Division (NAD) of BBB National Programs reported that Tailor Brands voluntarily discontinued certain advertising claims about its LLC formation services following a competitor challenge. The organization noted that Tailor Brands cooperated fully and promptly modified its materials.[12]
References
[edit]- ^ a b c d e Hall, Christine (July 22, 2021). "Tailor Brands raises $50M, aims to be one-stop shop for small businesses to launch". TechCrunch. Retrieved October 20, 2025.
- ^ "Automated Branding Company Tailor Brands Raises $15.5 Million". CTech. May 9, 2018. Retrieved October 20, 2025.
- ^ a b c "Automated Branding Firm Tailor Brands Closes $15.5 Million Series B". The Wall Street Journal. May 9, 2018. Retrieved October 20, 2025.
- ^ a b c "Tailor Brands raises $4M to have robots design logos for you". TechCrunch. November 7, 2016. Retrieved October 20, 2025.
- ^ a b "Tailor Brands raises $15.5M for AI-driven logo creation and more". TechCrunch. May 9, 2018. Retrieved October 20, 2025.
- ^ "Tailor Brands: Artificial Intelligence-Driven Branding". Harvard Business School. August 2018. Retrieved October 20, 2025.
- ^ a b "7 Monthly Subscriptions That Help Creators Save Time And Earn More". Forbes. May 18, 2025. Retrieved October 21, 2025.
- ^ a b "Tailor Brands raises $50 million, led by GoDaddy, for small businesses". CTech. July 22, 2021. Retrieved October 20, 2025.
- ^ a b c "Freelancer branding co Tailor Brands raises $50m". Globes. July 22, 2021. Retrieved October 20, 2025.
- ^ a b "GoDaddy aims to support small businesses with new Website Builder API integration (Tailor Brands is the first partner)". TechRadar Pro. November 12, 2024. Retrieved October 20, 2025.
- ^ "Tailor Brands Review 2025: Pros, Cons and Pricing". MarketWatch. August 25, 2025. Retrieved October 20, 2025.
- ^ "Following NAD Challenge, Tailor Brands Voluntarily Discontinues Claims for its LLC Formation Services". BBB National Programs. May 22, 2025. Retrieved October 20, 2025.