Draft:TJ Beisner
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Submission declined on 23 June 2025 by Jlwoodwa (talk).
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TJ Beisner (June 23, 1984.[1]) is an American sports administrator and agent known for his roles in collegiate and professional basketball, particularly in Name, Image, and Likeness (NIL) strategy and player development. He was the first person hired by an NCAA institution to oversee NIL.[2]
Early Career
[edit]Before entering athletics administration, Beisner built a background in sports media. From 2012 to 2018, he was the lead anchor of Time Warner Cable's Kentucky Sports Television and served as senior managing editor of KentuckySportsRadio.com, which he helped launch.[3]
In 2018, Beisner joined JMI Sports as the Director of Digital Media and Content Development, where he oversaw the UK Sports Network and CoachCal.com, the official website of John Calipari.[4]
University of Kentucky
[edit]In August 2021, Beisner was named the University of Kentucky men’s basketball program's first-ever Director of Player Development.[5] In his role, he oversaw all off-court management and development of Kentucky's basketball players and served a vital role in recruiting.[1]
During this time, the Wildcats signed six five-star players, including four who were ranked No. 1 overall in their class at some point: Shaedon Sharpe, Aaron Bradshaw, DJ Wagner, and Justin Edwards. They also signed 12 future NBA players, including eight draftees: Sharpe, TyTy Washington, Cason Wallace, Chris Livingston, Antonio Reeves, Rob Dillingham, Reed Sheppard and Adou Thiero.[1]
Beisner also helped navigate NIL opportunities for Oscar Tshiebwe, a native of the Democratic Republic of the Congo, who faced restrictions due to his F visa status[6]. Tshiebwe would go on to win the 2022 National Player of the Year and return to Kentucky for his senior year in the 2022-23 season.
University of North Carolina
[edit]In September 2023, after winning a gold medal at the 2023 Globl Jam[7] with Kentucky, Beisner departed Kentucky to take the lead of the North Carolina Tar Heels NIL operations.[8] Beisner had reportedly left Kentucky, motivated in part by a desire to be closer to family.[9]
Following his departure from Kentucky, Calipari referred to him as "my trusted lieutenant" and "jack of all trades", who was integral to the functioning of the program, and wished him well.[2] A year after Beisner left Kentucky, Calipari would as well.
NBA Agent
[edit]As of February 2025, Beisner was working as a basketball agent and certified by the NBA and FIBA.[10]
Personal Life
[edit]Beisner grew up in Coppell, Texas before graduating from South Oldham High School. He is married to Monique and has two sons: Tyler, a former wide receiver at Kentucky, and Will.[11]
References
[edit]- ^ a b Tucker, Kyle (2021-08-17). "Meet T.J. Beisner, Kentucky's new player development director who bet big on himself and won". The New York Times. ISSN 0362-4331. Retrieved 2025-06-23.
- ^ "TJ Beisner". UK Athletics. 2022-05-03. Retrieved 2025-06-22.
- ^ "Former KSTV anchor TJ Beisner joins UK Basketball staff". On3. 2021-08-16. Retrieved 2025-06-22.
- ^ "JMI Sports Names TJ Beisner Editor of CoachCal.com". JMI Sports. 2018-05-08. Retrieved 2025-06-22.
- ^ "Beisner Named Director of Player Development". UK Athletics. 2021-08-16. Retrieved 2025-06-22.
- ^ Tucker, Kyle (2022-02-21). "NIL deals help Oscar Tshiebwe bring mom to the U.S. — and maybe pave way for another Kentucky season". The New York Times. ISSN 0362-4331. Retrieved 2025-06-23.
- ^ Clay, John (July 17, 2023). "Final: Kentucky basketball 89, Canada 72 in GLOBL JAM 2023 gold medal game". Lexington Herald Leader.
{{cite news}}: CS1 maint: url-status (link) - ^ "UNC hires Kentucky's TJ Beisner to oversee basketball NIL". The Charlotte Observer. 2023-09-12. Retrieved 2025-06-22.
- ^ "Beisner's departure linked to personal, professional reasons". On3. 2023-05-29. Retrieved 2025-06-22.
- ^ "NBPA Agent Directory Profile". NBPA.com. Retrieved 2025-06-23.
- ^ "TJ Beisner Bio". UK Athletics. Retrieved 2025-06-22.
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