Draft:Spangle AI
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Comment: Article text may be LLM-generated —pythoncoder (talk | contribs) 18:35, 10 May 2025 (UTC)
- Comment: In accordance with Wikipedia's Conflict of interest policy, I disclose that I have a conflict of interest regarding the subject of this article. Majukuruvilla (talk) 18:14, 10 May 2025 (UTC)
| Industry | Artificial Intelligence, E-commerce |
|---|---|
| Founded | 2024 |
| Founder | Maju Kuruvilla |
Key people | Maju Kuruvilla (CEO), Fei Wang (CTO) |
| Products | ProductGPT |
| Website | spangle.ai |
Spangle AI is an American technology company based in Seattle, Washington, that develops artificial intelligence tools for e-commerce companies. It was founded in 2024 by Maju Kuruvilla, a former executive at Amazon and the former CEO of Bolt. The company is known for its proprietary AI platform called ProductGPT, which delivers dynamic, real-time personalization to online shoppers.
History
[edit]Spangle AI was launched in 2024 by Maju Kuruvilla after he stepped down as CEO of the fintech startup Bolt. Before Bolt, Kuruvilla spent nearly a decade at Amazon, where he oversaw global fulfillment, logistics, and Amazon Prime systems. [citation needed][1][2][3]
In March 2025, the company emerged from stealth with $20 million in seed funding led by Madrona Venture Group and Streamlined Ventures. It introduced ProductGPT, a generative AI model tailored for retail, aiming to improve digital shopping experiences by increasing relevance and personalization at scale.[4][5][6]
Spangle was also selected as part fo the Future Of Fashing Tech: NYFTLab 2025 cohort.[7]
Technology
[edit]Spangle AI's platform uses a proprietary model, ProductGPT, to generate self-optimizing landing pages that adapt in real-time based on user intent, merchant context, and behavioral signals. This technology aims to replace static product listings with personalized, conversational storefronts.[8]
The company also promotes the concept of Agentic AI, referring to AI agents capable of autonomously managing customer experiences, similar to the continuous optimization seen in social media algorithms.[9]
Performance
[edit]According to internal case studies, Spangle AI has reported:
- 51% increase in conversion rates
- 46% growth in shopper engagement
- 18% rise in average order value (AOV)
- 2× improvement in return on ad spend (ROAS) [citation needed]
Leadership
[edit]- Maju Kuruvilla, Founder and CEO – formerly the CEO of Bolt and a Vice President at Amazon. He holds a degree in Computer Engineering and an MBA from the University of Washington. [citation needed]
See also
[edit]External links
[edit]References
[edit]- ^ "Maju Kuruvilla - Crunchbase Person Profile". Crunchbase. Retrieved 2025-05-10.
- ^ Rollet, Charles (2025-03-18). "Bolt's former CEO is launching a new e-commerce startup". TechCrunch. Retrieved 2025-05-10.
- ^ Zaczkiewicz, Arthur (2025-03-24). "SpangleAI Secures $6M Seed Funding to Improve AI-powered Shopping Journeys". WWD. Retrieved 2025-05-10.
- ^ Soper, Taylor (2025-03-18). "Madrona backs Spangle, a new e-commerce company led by former Bolt CEO Maju Kuruvilla". GeekWire. Retrieved 2025-05-10.
- ^ Garnick, Coral (2025-03-19). "Why We Invested in Spangle: AI-Powered Personalization That Puts the Consumer First". Madrona. Retrieved 2025-05-10.
- ^ Writer, Staff (2025-03-19). "Ecommerce Startup Spangle Raises Funding". Retrieved 2025-05-10.
- ^ Chan-Danisi, Angela. "The Future Of Fashion Tech: NYFTLab Announces Its 2025 Cohort". Forbes. Retrieved 2025-05-10.
- ^ "Madrona Streamlined Ventures back AI powered e-commerce startup Spangle with $6 million seed round". Retail Technology Innovation Hub. 2025-05-09. Retrieved 2025-05-10.
- ^ "EXCLUSIVE: Fashion Tech Lab Unveils Its 2025 Cohort". Yahoo Life. 2025-03-19. Retrieved 2025-05-10.