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Draft:Sacha Deshmukh

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Sacha Deshmukh
Deshmukh in 2022.
Born (1974-07-23) July 23, 1974 (age 50)
EducationCorpus Christi College (BA) University of Law (GDL)

Sacha Shisheer Bhaskar (“Sacha”) Deshmukh (born 23 July 1974)[1] is a British human rights advocate and the Chief Executive of Amnesty International UK.[2] He is the main spokesperson for Amnesty International UK and makes regular media appearances, including doing broadcast interviews.[3]

Early life and education

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Deshmukh was born in London; his mother was born in Mumbai, India, and his father born in Karachi (now in Pakistan) and both had migrated to the United Kingdom in the 1960s.[4] His father’s family moved from Karachi to Mumbai in early 1948, as part of the mass migration after the partition of India in summer 1947.[4]

Deshmukh attended Corpus Christi College at Cambridge University in 1993.[5] He received his BA in Social & Political Sciences in 1996 and an M.Phil in International Relations in 1997.[5]  In 2007 he graduated from the University of Law (then the College of Law of England & Wales) with a Graduate Diploma in Law.[5]

Career

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Deshmukh started his career in 1997 as part of the founding team in communications agency A.S. Biss & Co.[6]  In 2001 he moved to Stonewall where as Director of Parliamentary Affairs he led successful campaigns to equalise adoption laws, reform historic sexual offences laws, abolish Section 28 (which had banned the discussion of sexuality in schools) and started the debate that led to the introduction of civil partnerships and equal marriage laws in the UK.[7]  In 2003 he returned to A.S. Biss & Co as Managing Director, to lead its trade sale to advertising company W.C.R.S Limited in 2005, forming the Engine Group.  He led the corporate communications agencies in the Engine Group for seven years until 2012.[8]

In 2013, Deshmukh became Executive Director (Strategy) of the United Kingdom Parliamentary & Health Service Ombudsman.[9] In late 2013, he became founding Chief Executive of the campaign supporting the rollout of smart meters across Great Britain, Smart Energy GB.[10]  In 2020, he became Chief Executive of Unicef UK[11] and in May 2021, Chief Executive of Amnesty International UK.[12]

From 2010 to 2015 Deshmukh was a board trustee and Vice chair of Citizens Advice England & Wales.[13] From 2014 to 2020, he was Chair of Trustees of War Child UK.[14]  Since 2016, he has been a non-executive Director of the Fundraising Regulator, the regulator of charity marketing and marketing activity in England, Wales and Northern Ireland.[15]

Personal life

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Described as a 'courageous leader' Deshmukh spends time sharing his philosophy of leadership in media interviews.[16][17][18] An avid cinema enthusiast and a fan of cooking, he believes you should try to “do something that makes you happy every day".[19]

References

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  1. ^ "Sacha Shisheer DESHMUKH personal appointments - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2025-02-20.
  2. ^ "Amnesty International UK - The Senior Management Team". amnesty.org.uk.
  3. ^ "Amnesty UK spokespeople". www.amnesty.org.uk. Retrieved 2025-02-20.
  4. ^ a b "Indian-Origin UNICEF UK Chief Quits After Raising Bullying Concerns". www.ndtv.com. Retrieved 2025-02-20.
  5. ^ a b c "Sacha Deshmukh - Chief Executive at Amnesty International UK". THE ORG. Retrieved 2025-02-20.
  6. ^ "MHP looks overseas as Sacha Deshmukh exits". www.prweek.co.uk. Retrieved 2025-02-20.
  7. ^ "Stonewall looking to fill its PA post as Deshmukh leaves". www.prweek.co.uk. Retrieved 2025-02-20.
  8. ^ "MHP looks overseas as Sacha Deshmukh exits". www.prweek.co.uk. Retrieved 2025-02-20.
  9. ^ Ricketts, Andy. "Unicef UK appoints new chief executive". www.thirdsector.co.uk. Retrieved 2025-02-20.
  10. ^ May, Melanie (2022-06-24). "Sacha Deshmukh appointed as permanent Amnesty chief, & other mover news". UK Fundraising. Retrieved 2025-02-20.
  11. ^ "Unicef UK appoints new chief executive". www.civilsociety.co.uk. Retrieved 2025-02-20.
  12. ^ "Sacha Deshmukh becomes permanent Amnesty Chief Executive". www.amnesty.org.uk. Retrieved 2025-02-20.
  13. ^ "Sacha Shisheer DESHMUKH personal appointments - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2025-02-20.
  14. ^ "Sacha Shisheer DESHMUKH personal appointments - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2025-02-20.
  15. ^ "Our Board | Fundraising Regulator". www.fundraisingregulator.org.uk. Retrieved 2025-02-20.
  16. ^ "S2 Ep 3 - Sacha Deshmukh". Apple Podcasts. Retrieved 2025-02-20.
  17. ^ "Sacha Deshmukh: 'Charities sleepwalk through their growth'". www.civilsociety.co.uk. Retrieved 2025-02-20.
  18. ^ School of Social Justice (2023-10-04). How to lead a global NGO | Lesson by CEO of Amnesty International UK, Sacha Deshmukh. Retrieved 2025-02-20 – via YouTube.
  19. ^ Ricketts, Andy. "Sacha Deshmukh: 'Charities can drift into negative cultures'". www.thirdsector.co.uk. Retrieved 2025-02-20.


Category:1974 births Category:Living people Category:Alumni of Corpus Christi College, Cambridge Category:British chief executives

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