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Draft:Rosco Vision

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Rosco Vision
Company typePrivate
IndustryAutomotive safety
Founded1907; 118 years ago (1907)
FounderMorris Rosenberg
ProductsCameras, mirrors, ADAS, fleet management software
Number of employees
~340 (2024)
Websitewww.roscovision.com

Rosco Vision is an American manufacturer of automotive vision safety solutions for commercial and public-sector vehicles. Founded in 1907, the company develops backup cameras, mirrors, driver assistance systems (ADAS), and fleet management tools for industries including school transportation, emergency services, and logistics. Rosco has been recognized for its technological innovation and is among the largest suppliers of mirrors and visual safety systems for school buses in North America.[1][2][3]

History

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Rosco was founded in Manhattan, New York, in 1907 by Morris Rosenberg as a manufacturer of safety equipment for automobiles and airplanes. It moved its headquarters to Jamaica, Queens in 1974.

In 1991, Rosco was awarded a U.S. military contract to supply mirrors for Humvees. The company also introduced the first remote-controlled mirror for school buses the following year.

In 2008, Rosco launched the Dual-Vision® dash camera system. It received ISO 9001:2000 certification in 2009 for quality management.[4]

In 2012, Rosco acquired MirrorLite to expand its presence in the mirror systems market.[5] In 2013, it partnered with Mobileye to introduce collision avoidance and pedestrian detection to fleet vehicles.[6]

In 2016, it released RoscoLive, a cloud-connected fleet management and video platform.[7] In 2021, Rosco introduced the DV6, an AI-enabled video recorder designed for commercial fleets.[1]

In 2021, Rosco's rebranding and DV6 launch campaign, developed by DPDK, earned four MarCom Awards.[8] In 2023, it joined Together for Safer Roads (TSR), a global NGO focused on fleet safety.[9] In 2024, it also joined forces with NEORide to enhance transit vehicle safety.[10]

Products and Services

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Rosco’s product line includes:

  • Backup cameras and e-Mirror systems
  • Collision avoidance and driver behavior monitoring systems
  • Dual-Vision® dash cameras and cloud video management
  • 360° surround view and blind spot monitoring
  • Custom mirrors, sun visors, and sensor-based technologies

The DV6 dashcam system integrates with telematics platforms like Geotab to detect tailgating, distraction, and driver events.[11] The Mobileye Shield+ system offers pedestrian and cyclist detection for city buses and large trucks.[12]

Rosco serves OEMs like Blue Bird, Navistar, and Freightliner and fleet operators such as FedEx, UPS, and the USPS.[3]

Operations

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Rosco Vision operates out of Jamaica, New York, with approximately 340 employees.[13] It designs, engineers, and manufactures most products in-house for the North American market.

See also

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References

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  1. ^ a b Cite error: The named reference FleetOwner2021 was invoked but never defined (see the help page).
  2. ^ Cite error: The named reference MassTransitProfile was invoked but never defined (see the help page).
  3. ^ a b Cite error: The named reference FirehouseProfile was invoked but never defined (see the help page).
  4. ^ Cite error: The named reference ISO9001 was invoked but never defined (see the help page).
  5. ^ Cite error: The named reference MirrorLite2012 was invoked but never defined (see the help page).
  6. ^ Cite error: The named reference MobileyePartnership was invoked but never defined (see the help page).
  7. ^ Cite error: The named reference SchoolTransportation2016 was invoked but never defined (see the help page).
  8. ^ Cite error: The named reference DPDKMarCom2021 was invoked but never defined (see the help page).
  9. ^ Cite error: The named reference TSR2024 was invoked but never defined (see the help page).
  10. ^ Cite error: The named reference NEORide2023 was invoked but never defined (see the help page).
  11. ^ Cite error: The named reference NorthernBI2023 was invoked but never defined (see the help page).
  12. ^ Cite error: The named reference BusRide2021 was invoked but never defined (see the help page).
  13. ^ Cite error: The named reference Datanyze2024 was invoked but never defined (see the help page).
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  1. ^ Lockridge, Deborah (March 12, 2021). "Rosco debuts new DV6 camera and AI-powered cloud system". FleetOwner. Retrieved April 21, 2025.
  2. ^ "Rosco Launches Connected Video-Based Safety Solution". School Bus Fleet. August 3, 2016. Retrieved April 21, 2025.
  3. ^ "Rosco Acquires MirrorLite to Expand Commercial Mirror Market Share". Heavy Duty Trucking. July 12, 2012. Retrieved April 21, 2025.
  4. ^ "Mobileye Collaborates with Rosco for ADAS Deployment". Business Wire. April 15, 2013. Retrieved April 21, 2025.
  5. ^ "Rosco Receives ISO 9001:2000 Certification". Aftermarket News. October 2009. Retrieved April 21, 2025.
  6. ^ "Largest Manufacturer of Bus Mirrors in North America, Rosco Vision Joins Together for Safer Roads". Together for Safer Roads. March 11, 2024. Retrieved April 21, 2025.
  7. ^ "Rosco Collision Avoidance, Inc. and NEORide Announce Strategic Partnership". PRWeb. October 10, 2023. Retrieved April 21, 2025.
  8. ^ "The Bigger Picture: the Rosco DV6 Dash Camera". Northern BI. December 15, 2023. Retrieved April 21, 2025.
  9. ^ Green, Emma (December 1, 2021). "Advancements in Collision Avoidance at Rosco Vision". BusRide. Retrieved April 21, 2025.
  10. ^ "DPDK wins 4 2021 MarCom awards for work with Rosco Vision". DPDK. November 23, 2021. Retrieved April 21, 2025.
  11. ^ "Rosco Company Profile". Datanyze. Retrieved April 21, 2025.
  12. ^ "Rosco Vision Systems". Firehouse Magazine. Retrieved April 21, 2025.
  13. ^ "Rosco Inc". Mass Transit Magazine. Retrieved April 21, 2025.