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Draft:RealEye

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  • Comment: Applications section and submitter’s edit summaries have LLM-like writing style pythoncoder (talk | contribs) 21:25, 14 December 2025 (UTC)
  • Comment: All the papers seem to be just research papers published by the company/employees, and the rest of the sources are primary. monkeysmashingkeyboards (talk) 16:46, 2 December 2025 (UTC)

RealEye
Company typePrivate
IndustryMarket Analysis, UX, Neuromarketing, Accessibility, Education
FoundedPoland (2017)
HeadquartersWarsaw, Poland
Area served
Worldwide
Key people
Adam Cellary (Co-founder & CEO)
Damian Sromek (Co-founder & CTO)
Products
ServicesWebcam-based eye-tracking, Survey and behavioral integration
Websitewww.realeye.io

RealEye is a Polish software-as-a-service (SaaS) company that provides a browser-based platform for webcam eye-tracking research. It has been used for user-experience (UX) testing, digital marketing studies, and academic research.[1][2]

History

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RealEye was founded in 2017 to offer a lower-cost alternative to traditional hardware-based eye-tracking systems. The company, RealEye Sp. z o.o., was formally registered on 1 March 2019 following funding from SpeedUp Group and Narodowe Centrum Badań i Rozwoju (NCBR).[1][2][3]

Technology

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RealEye applies computer vision and deep learning to detect faces and approximate eye position using standard webcams. The platform calculates gaze points and visual attention metrics within the browser and can run on desktops, laptops, tablets, and smartphones without specialized infrared-based hardware.[3][4]

References

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  1. ^ a b "O tej polskiej firmie mówią na całym świecie. Ich technologia do śledzenia stron w sieci jest 10 razy tańsza od obecnej". INNPoland.pl (in Polish). Retrieved 2025-12-04.
  2. ^ a b Michalik, Tomasz (2021-08-03). "Sukces w zasięgu wzroku". mycompanypolska.pl (in Polish). Retrieved 2025-12-02.
  3. ^ a b Polska, Grupa Wirtualna (2018-06-17). "Polski start-up wchodzi na południowoamerykański rynek. Zbada, jak patrzymy na to co nas otacza". Money.pl - portal finansowy (in Polish). Retrieved 2025-12-04.
  4. ^ Heck, Melanie; Becker, Christian; Deutscher, Viola (2023-01-03). Webcam Eye Tracking for Desktop and Mobile Devices: A Systematic Review. doi:10.24251/HICSS.2023.825. ISBN 978-0-9981331-6-4.
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