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Draft:Prixtel

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Prixtel is a light MVNO mobile network operator based at Aix-en-Provence. It proposes « flexible » plans, whose prices can vary each month depending on the data consumption of the customer. The user was able to chose between the Orange or SFR infrastructure until the end of June 2021. Following Prixtel's purchase by Altice[1], the operator uses exclusively SFR's network[2],[3].

History

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Official websiteIn 2004, David CHarles creates the Prixtel compagny[4].

In 2011, Prixtel launches an ADSL residential gateway (« Prixtel Box »), available from 22,99 € per month[5]. User's opinions about the compagny are divided[6].

In April 2014, Prixtel buys the public divistion of the MVNO Zéro Forfait[7].

January 24th 2018, Prixtel lauches a « 100 % free » 4G mobile network plan under a new brand, named Blu[8]. This plan is funded by ads, which constrains users to perform « actions » in order to get points (called « éclairs ») to be able to call, send SMS/MMS or access to internet.

Visual identity

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In November 2016, Prixtel rebrands its website and logo : its coulour switches from blue to coral red[9]. In 2021, Prixtel changes its logo once again : the text becomes black while the exclamation mark is removed and replaced by a blue dot at the end of the logo.

Footnotes and references

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  1. ^ Altice France a discrètement acquis Prixtel echosdunet.net, September 22nd 2021
  2. ^ "Quelle est la couverture réseau Prixtel dans ma ville ?". www.echosdunet.net (in French). 2021-06-23. Retrieved 2024-07-11.
  3. ^ "SFR a mis la main sur Prixtel en toute discrétion" (in French). 2021-10-01. Retrieved May 26, 2025.
  4. ^ David Charles : Fondateur et président-directeur général de Prixtel, on lsa-conso.fr on December 3rd 2013, retrieved Novermber 21st 2015.
  5. ^ "Communiqué de presse de l'offre ADSL de Prixtel". prixtel.com. April 1, 2011. Retrieved July 23, 2012..
  6. ^ "Prixtel - Analyse de l'offre illimitée - Actualité - UFC-Que Choisir". www.quechoisir.org (in French). 2012-02-07. Retrieved 2025-05-26.
  7. ^ "L'opérateur virtuel Prixtel rachète les clients de Zéro Forfait". lesechos.fr. April 29, 2014. Retrieved April 29, 2014..
  8. ^ "BLU » Hello Blu ! » Le 1er forfait mobile 100% gratuit". www.blu.me (in French). Retrieved 2018-01-26..
  9. ^ "Prixtel dévoile son nouveau positionnement via une saga TV / Digital | Prixtel" (in French). Retrieved 2019-06-11..
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