Draft:Overdrive Interactive

Overdrive Interactive
Company type	Private
Industry	Digital marketing
Founded	September 2001; 23 years ago
Founders	Harry J. Gold and Ty Velde
Key people	Rob Murray (chief executive officer)
Parent	Capitala Group (2022–present)

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Overdrive Interactive is an American digital-marketing agency headquartered in the Allston neighborhood of Boston, Massachusetts. Founded in 2001, the company provides integrated search, social-media and online-advertising services to business-to-business and consumer brands.

History

Digital marketer Harry J. Gold and sales executive Ty Velde founded Overdrive Interactive in September 2001. Goodchild, Joan (May 5, 2008). "Overdrive Interactive: Taking the leads". Boston Business Journal. Retrieved 22 May 2025. Early clients were largely technology firms before the agency expanded to consumer brands such as Harley-Davidson, LoJack and Zipcar.

On 27 January 2022 the Charlotte-based private-equity firm Capitala Group acquired Overdrive Interactive for an undisclosed sum.Ranii, David (January 27, 2022). "Charlotte asset management firm Capitala Group has new fund, makes first acquisition". WRAL TechWire. Retrieved 22 May 2025."Capitala Closes Its First Investment From New Flagship Fund". Business Wire (Press release). January 27, 2022. Retrieved 22 May 2025. BostInno reported the acquisition the following day."Boston-based Overdrive Interactive acquired by Capitala Group". BostInno. January 28, 2022. Retrieved 22 May 2025.

Following the transaction, co-founder Harry Gold moved to the company’s board of directors."Capitala closes first investment from new flagship fund". Private Equity Wire. January 27, 2022. Retrieved 22 May 2025. On 18 November 2024 Overdrive appointed Rob Murray, former chief executive of iProspect and 3Q Digital, as CEO.Siegel, Fern (November 18, 2024). "Rob Murray Takes Over As CEO, Overdrive Interactive". MediaPost. Retrieved 22 May 2025."Rob Murray – Overdrive Interactive (CEO)". Ad Age. November 2024. Retrieved 22 May 2025.

Services

Sources list the agency’s services as including:"Overdrive Interactive – Company profile". Built In. Retrieved 22 May 2025.

Search-engine optimisation (SEO)
Paid search and search-engine marketing (PPC/SEM)
Social-media marketing
Media planning and buying
Email marketing
Web and application development
Marketing-automation and martech consulting
Creative services
Business intelligence and analytics

Resources

Overdrive Interactive publishes several free industry references, notably the Search Marketing Map, an infographic of search-marketing platforms,Rountree, Kristen (November 25, 2002). "Donovan Moves to Overdrive". Adweek. Retrieved 22 May 2025. and The Digital Advertising Guide, a handbook on online-advertising practices.

Awards

At the 2022 Web Marketing Association WebAwards the agency received the Best Medical Equipment Website award for its work on the Embr Labs site."2022 WebAward winners". Web Marketing Association. Retrieved 22 May 2025.

Corporate structure

Overdrive Interactive operates as a limited-liability company within the Capitala Group portfolio.

References

External links

Official website