Draft:Objective Platform
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Submission declined on 27 October 2025 by Mgp28 (talk).
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This draft has been resubmitted and is currently awaiting re-review. |  |
| Submission declined on 28 August 2025 by Pythoncoder (talk). Your draft shows signs of having been generated by a large language model, such as ChatGPT. Wikipedia guidelines prohibit the use of LLMs to write articles from scratch. In addition, LLM-generated articles usually have multiple quality issues, to include: Declined by Pythoncoder 4 months ago.
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| Submission declined on 29 July 2025 by Pythoncoder (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. Declined by Pythoncoder 5 months ago. | |
Comment: Does not have sufficient coverage to indicate notability. The first and last sources have the most coverage but neither is independent. https://www.emerce.nl/wire/newion-heeft-investeringsronde-afgerond-2-miljoen-objective-platform ends with a statement that apparently translates as "This article is a submitted post and falls outside the responsibility of the editors" and the byline for https://www.adweek.com/adweek-wire/vidmob-and-objective-platform-announce-partnership/ is a communications agency. As stated at WP:ORGCRIT, we need "significant coverage in multiple reliable secondary sources that are independent of the subject" Mgp28 (talk) 18:47, 27 October 2025 (UTC)
- Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. NeutralMMMUser (talk) 13:45, 28 August 2025 (UTC)
- Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. NeutralMMMUser (talk) 15:17, 29 July 2025 (UTC)
| Company type | Private |
|---|---|
| Industry | Marketing technology |
| Founded | 2014 |
| Founder | Willem van der Weide, André Merkus |
| Headquarters | Amsterdam, Netherlands |
Key people | Melle Staelenberg (CEO) |
| Products | Marketing mix modeling software |
| Services | Software as a service |
| Website | www |
Objective Platform is a software company based in Amsterdam, Netherlands,[1] that develops marketing mix modeling (MMM) technology. It provides software-as-a-service tools designed to measure the impact of media investments.[2][3][4]
History
[edit]Objective Platform was founded in 2014 as Objective Partners by Willem van der Weide and André Merkus.[5][1] The company began as a consultancy before shifting to a software model. In 2020, it raised €2 million in funding from Dutch venture capital firm Newion and other investors.[6][7][8] In 2024, Melle Staelenberg was appointed chief executive officer.[9][10]
Products and Services
[edit]The company develops MMM software that evaluates how marketing investments perform across different channels.[11] Reported applications include sponsorship measurement projects for media companies.[12]
Industry recognition
[edit]In 2021, Objective Platform was listed in Forrester Research’s Now Tech: Marketing Measurement & Optimization Solutions report.[13] In 2023, Marketing Tribune reported that the company joined a national benchmark project led by Mark Stronger.[14][15] In 2025, it received a MarTech Breakthrough Award for “Best Marketing Attribution Solution.”[16]
Partnerships
[edit]In 2025, Objective Platform announced a partnership with creative data platform Vidmob[17] to integrate creative performance data with its MMM software.[18][19]
References
[edit]- ^ a b "Objective Platform". Newion Partners. Retrieved 2025-12-23.
- ^ "Objective Platform Details & Reviews". OMR Reviews. Retrieved 2025-12-23.
- ^ DMWF (2025-11-07). "Why leading brands are moving to SaaS marketing mix modelling". Marketing Tech News. Retrieved 2025-12-23.
- ^ "Objective Platform - 2025 Company Profile & Team - Tracxn". tracxn.com. 2025-09-11. Retrieved 2025-12-23.
- ^ "Daily Research News Online no. 34938 - Objective Platform Names UK MD and DACH Exec". www.mrweb.com. Retrieved 2025-12-23.
- ^ Dorus (2020-11-15). "Newion led a €2M investment round in Objective Platform". Newion Partners. Retrieved 2025-12-23.
- ^ "Amsterdam-born Objective Platform raises €2 million to expand in Europe and Asia". Tech.eu. 2020-11-16. Retrieved 2025-12-23.
- ^ Tucker, Charlotte (2020-11-16). "Amsterdam-based Objective Platform nabs €2 million to help businesses optimise their marketing efforts". EU-Startups. Retrieved 2025-12-23.
- ^ "Daily Research News Online no. 36820 - Objective Platform Hires CEO". www.mrweb.com. Retrieved 2025-12-23.
- ^ "Objective Platform verwelkomt nieuwe CEO Melle Staelenberg om het nieuwe tijdperk van marketinginnovatie te leiden". Emerce (in Dutch). Retrieved 2025-12-23.
- ^ Khayrullina, Eva (2023-07-27). "Top-5 Alternatives to Pecan AI for predictive analytics in 2025". SegmentStream. Retrieved 2025-12-23.
- ^ "Objective Platform". Capterra. Retrieved 2025-12-23.
- ^ "Now Tech: Marketing Measurement And Optimization..." Forrester. Retrieved 2025-12-23.
- ^ "Objective Platform wordt derde partner Nationale Benchmark naast Mark Stronger en SRM | MarketingTribune B2B". www.marketingtribune.nl. Retrieved 2025-12-23.
- ^ "Nationale Marketing Benchmark: Visie op merk en marketing hindert effectmeting | MarketingTribune meer over marketing". www.marketingtribune.nl. Retrieved 2025-12-23.
- ^ "2025 Winners". MarTech Breakthrough Awards. Retrieved 2025-12-23.
- ^ "Vidmob and Objective Platform Forge Strategic Partnership to Elevate Marketing Mix Modeling with Creative Data". vidblog.vidmob.com. Retrieved 2025-12-23.
- ^ "Vidmob and Objective Platform Announce Strategic Partnership". 2025-03-19. Retrieved 2025-12-23.
- ^ "Daily Research News Online no. 38022 - Vidmob Partners to Add Creative Analytics to MMM". www.mrweb.com. Retrieved 2025-12-23.
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