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| Company type | Private |
|---|---|
| Industry | Music distribution |
| Founded | 2020 |
| Founder | Gideon Akhigbe |
Area served | Africa, global |
| Website | https://soundmac.co |
SoundMac is a Nigerian based digital music distribution company that provides independent artists and record labels with tools to distribute, promote, and monetize their music globally. Founded in 2020 by Gideon Akhigbe, the platform has grown to serve thousands of users across Africa and beyond.
History
[edit]SoundMac was launched in 2020 with the goal of addressing the challenges African artists face in distributing their music to global streaming platforms. The company started as a basic music delivery service and evolved into a full-scale distribution platform with monetization and promotional tools.
In 2023, SoundMac officially launched its website and backend platform, and by 2024, it had surpassed 5000 registered users. As of 2025, the platform serves over 10,000 independent artists across Africa, particularly focusing on underserved creators in Nigeria, South Africa, Ghana, Kenya, and Tanzania.
Features and services
[edit]Distribution
[edit]SoundMac distributes music to major digital streaming platforms including Spotify, Apple Music, Audiomack, YouTube Music, Boomplay, and Deezer.
Monetization
[edit]Artists on SoundMac can earn from global streams and access tools for revenue tracking, split payments, and performance analytics.
Promotional tools
[edit]The platform offers multiple marketing packages including playlist pitching, social media campaigns, and influencer partnerships. In 2024, SoundMac introduced a Smart Link tool that allows fans to access a centralized link to all streaming services for a particular release.
Advance Royalties
[edit]In 2025, Soundmac launched an Advance Royalties feature that enables artists to access part of their projected future earnings in advance, helping them fund their careers without giving up ownership.[1]
Partnerships
[edit]- In 2023, SoundMac partnered with Jaxsta, a global music credits database, to ensure that African artists’ credits are accurately represented.
- In 2024, the company secured a distribution deal with Deezer, expanding its delivery network.
Technology
[edit]Soundmac’s platform supports automated music delivery and reporting using DDEX standards. The platform includes tools for playlist pitching, royalty tracking, and artist analytics. The team is actively developing improvements to reduce content delivery lag time and support faster releases.
Impact
[edit]Soundmac focuses on democratizing access to music distribution for low-income and emerging African artists. The platform’s affordable pricing and marketing tools have contributed to the visibility of independent talent across Nigeria and other African markets.
The company reports having helped thousands of artists launch their careers without needing to sign traditional label deals.[2]
See also
[edit]References
[edit]- ^ Anuforo, Chinenye (2025-03-03). "Soundmac Empowers Artists with 'Advance' Royalties". The Sun Nigeria.
- ^ [citation needed]
External links
[edit]
Category:Nigerian music distribution companies
Category:Companies established in 2020
Category:Music companies of Nigeria
Category:Companies based in Abuja
Category:Music distribution companies
Category:Independent record labels