Draft:Mascot Logo Design

Submission declined on 13 May 2025 by GoldRomean (talk).

This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources.

If you would like to continue working on the submission, click on the "Edit" tab at the top of the window.
If you have not resolved the issues listed above, your draft will be declined again and potentially deleted.
If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors.
Please do not remove reviewer comments or this notice until the submission is accepted.

Where to get help

If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews.
If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed.

How to improve a draft

Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia.
Help:Wikitext – how to use the markup
Help:Referencing for beginners – how to include references
Wikipedia:Article development – how to develop your article
Wikipedia:Writing better articles – how to improve your article
Wikipedia:Verifiability – make sure your article includes reliable third-party sources

You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article.

Improving your odds of a speedy review

To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags.

Add tags to your draft

Editor resources

Easy tools: Citation bot (help) | Advanced: Fix bare URLs

Declined by GoldRomean 18 days ago. Last edited by GoldRomean 18 days ago. Reviewer: Inform author.

Resubmit

Please note that if the issues are not fixed, the draft will be declined again.

Comment: Wikipedia is not a reliable source. GoldRomean (talk) 21:02, 13 May 2025 (UTC)

Comment: In accordance with Wikipedia's Conflict of interest policy, I disclose that I have a conflict of interest regarding the subject of this article. 2407:AA80:15:4BAB:65AB:EFA4:F211:476E (talk) 20:48, 13 May 2025 (UTC)

Introduction

Mascot logo design refers to a branding approach where an illustrated character or figure is created to visually represent a company, organization, product, or sports team. These mascots often act as brand ambassadors, fostering emotional connections with audiences and helping to humanize the brand’s identity.

History and Evolution

The use of mascots in branding dates back several decades, especially within the food, sports, and entertainment industries. Iconic characters like Tony the Tiger, the Michelin Man, and the Olympic mascots have demonstrated how mascots can become powerful visual symbols that reinforce brand values and enhance customer loyalty.

Importance in Brand Identity

Mascot logos are particularly effective in creating a friendly and relatable image for a brand. They give companies a unique personality and help them stand out in crowded marketplaces. According to branding experts, mascots increase memory recall and brand loyalty when used consistently across advertising and communication platforms.

A blog post titled Top 6 Ways Mascot Logo Design Builds a Strong Brand Identity highlights how mascot logos contribute to long-term brand positioning, emotional engagement, and storytelling strategies.

Applications

Mascot logos are commonly used in the following industries:

Sports teams
Food and beverage brands
Children’s entertainment and products
Technology companies targeting younger audiences

These mascots often appear on packaging, merchandise, websites, social media, and advertisements.

Criticism and Challenges

While mascot logos can be highly effective, they are not always successful. Poorly executed designs can lead to confusion or negative perception, especially if the mascot is seen as culturally insensitive or outdated. Additionally, the development and ongoing maintenance of a mascot-based brand campaign can require significant time and financial investment.

References

Mascot." Wikipedia, https://en.wikipedia.org/wiki/Mascot
"Tux (mascot)." Wikipedia, https://en.wikipedia.org/wiki/Tux_(mascot)
"Top 6 Ways Mascot Logo Design Builds a Strong Brand Identity." Delogo Studio, https://delogostudio.com/top-6-ways-mascot-logo-design-builds-a-strong-brand-identity/